T-Mobile extends its "Never Settle" trial for Verizon customers through June 27th
If the consumer loves T-Mobile, he returns his Verizon phone, selects a T-Mobile plan, and purchases a new handset from the mobile operator. T-Mobile will reimburse the consumer as much as $650 per line for equipment balances still owed Verizon, or to pay off Big Red's Early Termination Fee if a two-year contract was broken. If the consumer decides that he'd rather stay with Verizon, he turns in his borrowed handset and T-Mobile pays whatever it takes for him to resume his Verizon service.
Some controversy arose when it was discovered that T-Mobile spent $200,000 to get its #NeverSettleforVerizon hashtag put first under trending tweets. Some Verizon fans spoke up and for the first time, it looked like one of Legere's promotional stunts had backfired. Obviously one not to get rattled easily, the outspoken CEO decided to continue the campaign focused on the nation's largest carrier.
Verizon subscribers interested in seeing how T-Mobile customers live, now have until June 27th to get in touch with the carrier to start their trial. Hopefully T-Mobile will eventually release some information pertaining to this campaign. It would be interesting to see how successful T-Mobile has been in getting Verizon subscribers to switch.
source: @JohnLegere, T-Mobile