T-Mobile aims at Verizon customers with new trial offer; see all the videos here

T-Mobile aims at Verizon customers with new trial offer; see all the videos here
T-Mobile CEO John Legere promised last week that he would be gunning for the nation's largest carrier, and on Tuesday morning the carrier announced a new plan and ad campaign called hashtag #NeverSettleforVerizon. The new plan allows Big Red customers to get a taste of T-Mobile while still keeping the door open for a return to Verizon.

Here is how the plan works. A Verizon customer ports his number over to a T-Mobile handset while he keeps his Verizon phone in case T-Mobile is not his cup of tea. If the Verizon customer loves T-Mobile after the trial, the carrier will pay off up to $650 in Early Termination Fees or an installment balance on a handset, once the customer trades in his Verizon phone. Of course, he will have to purchase a new T-Mobile handset with a Simple Choice plan.

But suppose the Verizon customer tries T-Mobile and doesn't like it? He simply turns his T-Mobile handset in within 14 days and T-Mobile will reimburse him for any costs involved in starting up his Verizon service, such as activation fees. The promotion starts on May 13th and May 31st is the last day that a Verizon customer can sign up for the trial. Interested Verizon customers should go to a T-Mobile store or visit the carrier's website.


And T-Mobile is of course going to heavily market this trial offer with eight new ads (which we have for you below) that highlight what T-Mobile says are negatives that Verizon customers have to deal with such as a slower LTE network, limited data, two-year service contracts, overages and bill shock, waiting to upgrade their phones, being overcharged overseas, having unused data repossessed every month, being trapped by ETFs, music streaming eating up their data, limited Wi-Fi calling, no guarantee that plan prices won’t go up unexpectedly, and hidden fees.

Can T-Mobile's trial cut into Verizon's subscriber list? Remember what Big Red's CFO Fran Shammo said last month about Verizon not being able to keep price-sensitive customers. Still, Verizon has such a huge lead over T-Mobile in subscribers that Verizon CEO John Stratton is probably not losing any sleep over this promotion.


source: T-Mobile

FEATURED VIDEO

22 Comments

1. PapaSmurf

Posts: 10457; Member since: May 14, 2012

But the problem is until that 700MHz band is everywhere, you won't get signals inside malls or other buildings which makes data useless. Especially at my job where I have full bars of LTE and T-Mobile drops to unusable EDGE.

5. j_scorp

Posts: 61; Member since: Oct 22, 2013

T-Mobile offers the free cell booster. I use it at my office and it's great.

6. Gemmol

Posts: 793; Member since: Nov 09, 2011

@papaSmurf its weird seeing you not stick up for T-Mobile, its good you come to AT&T where the signal is great, where it penetrates walls better than the other companies. What happen to him will happen to others, AT&T is not the same company as a couple years ago, signal is way better, since they have so many customers the data speeds may or may not be as high as Tmobile but its still so fast you cannot really complain I love the rollover data, but I got too much data, I need to lower my plan, I am waiting for AT&T to bring that double your data deal again, so I can switch to the 10gig which would give me 20gigs.......the 40gig I have now is too much when you add up rollover I have over 60 to 70gigs to use every month....I took wifi off my phone and I still cannot use it all with my Lumia 1520

8. gorkapr

Posts: 74; Member since: Aug 23, 2012

Just to ask, why you want a high speed LTE if not unlimited?

9. gorkapr

Posts: 74; Member since: Aug 23, 2012

I prefer to have 5 to 10Mbps and unlimited plan to take a 15gb limit plan with 30to 40 Mbps speed, or to have a trothled plan

17. Gemmol

Posts: 793; Member since: Nov 09, 2011

@gorkapr I am glad you have your preference, because I have mines too, I use to have the old grandfather unlimited plan, but I realize I did not use much data with the unlimited data plan, so in my head, I am thinking why pay so much on AT&T for unlimited data, when I can pay for data prices that I actually use. If you read my post above I had the 20 gig plan, I got it around the AT&T double your data promotion so instead of having 20gig, they gave me 40gig, and like I wrote on top the 40 gig is too much for me, I do not use all that data even when I take my wifi off for the whole month on my Lumia 1520. I do not know if my Lumia 1520 use less data than android or something, but I never got close to using 20gig yet, so I am paying more for no reason. If they bring back the promotion I will take the cheaper 10gig plan and when they double it I would get 20gig. I am looking at my account right now, with rollover included I got 59.9 gig of internet to use for the month, how the heck am I suppose to use all of that up? my speeds are great I could not go back to 5 to 10Mbps, 30Mbps and higher is my preference

21. Salazzi

Posts: 537; Member since: Feb 17, 2014

Cancel your home internet. Save you some money and justify the cellular plan.

2. tacarat

Posts: 854; Member since: Apr 22, 2013

Red ink? Black ink?

3. ikenvape

Posts: 308; Member since: May 28, 2014

I ran the numbers so many times and we just save more with Verizon running two lines and a tablet. The only reason why I kind of want T-Mobile is for the unlocked bootloaders and faster updates.

4. Sauce5 unregistered

Free unlimited music streaming :D

7. ikenvape

Posts: 308; Member since: May 28, 2014

Haha most def

11. Salazzi

Posts: 537; Member since: Feb 17, 2014

Can I ask how? T-Mobile 2 lines with unlimited everything (unthrottled data) is $100/month for both lines. My family is still rolling with Verizons old plans (700 min) and even that is coming out more than what we pay with Verizon. T-Mobile $193.6 with all lines on unlimited data vs Verizons $172 currently paying, for only 2 lines with 2gb data each, and the other 3 with no data. If all 5 have data on Verizon, it becomes $193.6 vs $232. Verizon current plan pricing for 2 lines sharing 4gb of data is $140 or $110 if on Edge.. none of which are cheaper than T-Mobiles offering at $100 for unlimited data for 2 lines. They do become the same if you involve corporate discounts. $110-20% (what we get on Verizon right now)= $88 on Verizon. $100-12% (what I get on T-Mobile discount)= $88. The differentiating factor being the slew of features T-Mobile provides, as well as the unlimited and unthrottled data.

14. downphoenix

Posts: 3165; Member since: Jun 19, 2010

Maybe he has a retention plan or some other kind of plan, maybe with the way he's got it set up, it is cheaper to do 2 yr contracts than device installments, there can be reasons for this.

19. ikenvape

Posts: 308; Member since: May 28, 2014

Absolutely, as Phoenix said above. 2 lines, and a tablet with 6gb of data for $152.## My first line is on edge with an Lg G3, the second line involves a 2 year contract with a purchased Galaxy Note 3 and a Nokia 2520 tablet which was free and came with an extra GB for $10/mo. Where the difference comes in at with T-Mobile... In order for them to pay off the contracts, we need to purchase 2 phones and a tablet/sim card (just for 100% removal from Verizon) which equates to 2x $30.## and possibly 15.00 at the minimum for a tablet sim card (unless they force us to buy a new tablet for paying the remainder of the tablet contract. The end result is 2 updated phones with a few mentioned perks and a bill ranging from 220-250 per month.

20. Salazzi

Posts: 537; Member since: Feb 17, 2014

You only pay for sim cards once.. not every month. T-Mobile 2 lines at unlimited data: $100 1 Tablet with 5GB data: $10 This means your cost would be $110/month for 2 lines with unlimited everything, and a tablet running on 5GB a month. Also, you get 10GB rollover data for free per line, making your tablet start off with 15GB. BTW, I'm not sure if you factored in your phones EDGE payments into the cost per month, so I'm going off the assumption that it isn't. If we are to factor in the monthly cost of all new devices, you'll be paying $28/month for a $650 device and $13 for a tablet (going off what I'm paying for my iPad mini retina).. It'll be $110+tax for 2 lines on unlimited everything, 1 tablet with 5gb, and $69 for device payments.

10. Mreveryphone

Posts: 1821; Member since: Apr 22, 2014

It's to bad T-Mobile will make Verizon customers get new devices, from a revenue perspective I understand why of course... You can definitely take a Verizon phone, insert your sim and use it on the T-Mobile network. I did this with a Verizon Note 3 when I went to New York City and I was getting 40 to 50mbs... Idk if Verizon customers are getting those speeds on their own network with their phones...

12. Salazzi

Posts: 537; Member since: Feb 17, 2014

They don't make you get a new phone unless they're paying off your contract.

13. rdaex

Posts: 152; Member since: Oct 24, 2012

Not all phones are fully compatible, first of all. Secondly, no verizon phones (that Im aware of) can take advantage of wifi calling on tmobile. Third, Ive dealt with many customers who cant hotspot with their verizon devices while on Tmobile. I do, however, think its a really good idea to TRY to use the customers existing phones, regardless of paying off device payments.

16. Salazzi

Posts: 537; Member since: Feb 17, 2014

I have a Verizon 6 Plus and run wifi calling.. same with hotspotting. Most phones are compatible with the network itself, but not all phones support all the features.

15. joevsyou

Posts: 1091; Member since: Feb 28, 2015

i dislike Verizon due to their prices and now with their PR crap they been saying lately. BUT people go with them because their signal is STRONG. Work on that and then do something like this. I know they are working on their data map and hopefully their planned end of 2015 map becomes reality

18. _PHug_

Posts: 482; Member since: Oct 11, 2011

You want all the customers? Unlimited Talk Unlimited Text Unlimited LTE & HSDPA (TRULY Unlimited non of the crap) $35 per mo. pre paid $45- $50 if they get a phone through the carrier

22. collin3000

Posts: 70; Member since: Apr 28, 2015

Root metrics independent testing score suggest that those that switch will likely suffer greatly in service speed not to mention losing data coverage in multiple US states (t-mo only has 50mb roaming data which is a joke)

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.