T-Mobile celebrates May the Fourth with AT&T Death Star Chrome extension

From left to right, CFO Braxton Carter's hat, COO Mike Sievert, CTO Neville Ray and CEO John Legere

From left to right, CFO Braxton Carter's hat, COO Mike Sievert, CTO Neville Ray and CEO John Legere


T-Mobile and John Legere have done a lot of wacky things in the past, but this just might take the cake. As we write this on the east coast of the U.S., it is currently May 4th, also known by Star Wars fans as "May the Fourth" day as in "May the Fourth be with you." And if you're a regular PhoneArena reader, you probably know that T-Mobile CEO John Legere refers to AT&T as the Death Star because of the carrier's logo.

Now here is the creative part. T-Mobile has created a Chrome extension that you can add to your desktop or laptop version of Chrome by going to the sourcelink. With the extension, every printed reference to AT&T changes the name of the company to "The DeATTh Star" with a small Death Star icon right next to it. Heck, it even works on AT&T's own website and Twitter page!

T-Mobile also sent out some pictures showing the carrier's executives as Star Wars characters. CEO John Legere is Han Solo, COO Mike Sievert is Luke Skywalker, CTO Neville Ray portrays Obi-Wan Kenobi and the magenta hat belonging to CFO Braxton Carter is on top of Chewbacca's head. We're somewhat surprised that Legere didn't have one of his favorite targets portray Jar Jar Binks.

By the way, the Force might really be with you. Legere is telling those who use the extension to post some screenshots on social media with the hashtag #DeATThStar. The executive hinted that he might be giving away some freebies, so if you follow those instructions, you might find yourself the beneficiary of T-Mobile's largesse.


source: T-Mobile via TmoNews

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12 Comments

1. emmawilliam834

Posts: 241; Member since: Feb 09, 2016

Hilarious

2. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

"Hans Solo"? NO. The name is "Han Solo."

3. bubblechaos

Posts: 114; Member since: May 04, 2015

John Legere, CEO Troll master. Give this man a cookie.

4. Gemmol

Posts: 793; Member since: Nov 09, 2011

This guy always come after AT&T, he should fix the signal in my building, its not fair people have to use a landline when they cannot get signal

7. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

Which building. As well use the TMO app to report a bad coverage spot. Or use wifi calling. Or get a LTE Cellspot to use with internet line if you have unlocked devices.

5. PhoneCritic

Posts: 1345; Member since: Oct 05, 2011

LoL, at this point I say yes. AT&T can be considered a evil empire due to the way they handle updates always being last no matter what. Someone needs to " blow this thing up so we can all go home..." And John's shot " ...one in a million kid"

6. sissy246

Posts: 7027; Member since: Mar 04, 2015

AT&T takes so long with updates be 8 they at least try to fix any bugs before they release it. Legere lies so much about how good Tmobiles signal is.

9. zunaidahmed

Posts: 1183; Member since: Dec 24, 2011

Well, he does not really lie, he always plays with words, but that's pretty normal with any brand or company. But consider everything he have done for the cellphone provider industry, he is actually a revolutionist, at least in the states he is

8. xq10xa

Posts: 808; Member since: Dec 07, 2010

Star Trek > Star Wars any day all day.

12. TypicalGeek

Posts: 210; Member since: Feb 19, 2015

Is there a Star Trek day? OUUUUUUUUUUU

10. gafp78

Posts: 3; Member since: Oct 22, 2014

In an super heroes movie Mr. Leger would be The Joker.

11. TimidUser unregistered

Pretty funny! And yet, last time I had them, they had zero coverage outside the major metro areas. Hopefully coverage is better these days, as their ads suggest.

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