Survey: Loyalty in the OS business is nearly non-existent

Survey: Loyalty in the OS business is nearly non-existent
A global online survey of the OS market conducted by GfK points which platforms have the most loyal customers. The research in which 2,653 mobile phone users from Brazil, Germany, Spain, Britain, the United States and China participated, shows that only Apple may feel safe for its market share. And as we all know Steve Jobs, it seems highly unlikely that he will allow any complacency in his company.

The research shows that due to the growing diversity in the high-end smartphone market, only 25% of the people who participated in the survey say that they will definitely continue to use the OS they are currently using. When it comes to loyalty, Apple is absolute leader with 59%. RIM is second with 35%, while a little bit surprisingly, users who stated that they will stick with the green Android robot are only 28%. Nokia's Symbian OS and Microsoft's mobile platform are at the bottom with 24% and 21% respectively.

Of course, things are bound to change as Nokia has a new CEO making changes and Microsoft has a new mobile OS. Yet, what do you make of these figures? Does it seem strange to you that RIM has such a high percent of loyalty around the world? Is it true that Android is lacking a loyal fanbase? Tell us now with your comments.

source: Reuters



1. clevername

Posts: 1436; Member since: Jul 11, 2008

Everyone that reads this site will stick to their OS. Were all geeks who believe our phone is the best.

2. modernkoro

Posts: 25; Member since: Jan 27, 2010

i don't think it's a OS loyalty. It's a brand loyalty. I hate symbian, but I don't hate Nokia.

3. hawk62

Posts: 320; Member since: Nov 21, 2009

Lets see, own an iphone. Spend money on apps, have few problems with phone. Why would you leave it? Own android, maybe spend money on apps. Get a phone made by one of a dozen companies. The company you pick makes a bad phone, blame android. Your company does not update your phone to latest android OS, again blame android.

9. daniel_bargs

Posts: 325; Member since: Nov 27, 2010

SO TRUE. it is not GOOGLE or ANDROID that prevents your phone from being updated... it is the manufacturers and carriers that is very lazy to program the firmware updates... they dont care about us end users... well theyve got the moneys.

4. WD40

Posts: 18; Member since: Oct 21, 2009

Apple may have a boring OS, but they have a central concept for how their OS is going to be applied with devices as well as a marketing plan. They also have demonstrated they have a plan for the future of their products. Android on the other hand(due to the open source aspect of the OS), has scattered philosophies with each phone company doing a poor job of personalizing their OS. I can't blame all the phone manufacturers for wanting a peace of the pie and riding the coat tails of Google. I have a Droid X that's rooted with Stock Android 2.2. It's the way it supposed to be in my opinion. I love the freedom I have to choose my OS version. I know everyone isn't tech savvy enough to enjoy my setup, but it's better than Steve Jobs telling me what I should like. Show me 10 things your iphone can do, I will show you 10 things your iphone can't do because "The Man" says NO!

6. smpdx

Posts: 127; Member since: Nov 02, 2010

"Show me 10 things your iphone can do, I will show you 10 things your iphone can't do because "The Man" says NO!" You said it PERFECTLY!

7. protozeloz

Posts: 5396; Member since: Sep 16, 2010

Agreed. the major problem with fragmetaiton may not be actually created by Google but the carriers... they waist precious time creating tweaked UI instead of just making an app that the user can decide not to install.... its my only complaint about android, and its not actually and android problem at all, if the carriers go and add theirs apps in the market or as a package the user can install will see more loyal people. but even if android is far form perfect its some nice OS getting better and better, i just hope the caries realize that... or have Google talk about that a little

8. WD40

Posts: 18; Member since: Oct 21, 2009

It's funny to me that Apple users call modification of an iPhone "Jail Breaking". It's obvious the end user wants more say in how their phone works. With Android you have the opposite problem, so much freedom has lead to fragmentation of the UI appearance & performance. At the same time it has enabled a new burst of innovation. Apple is scrambling to stay in front of competitors, which is my main principle for sticking with Android. Competition is necessary to promote innovation. Do you honestly think windows 7 would be as good as it is without Apple? Microsoft's Windows division reported record growth and profits this last quarter. Thank you Apple!

5. gt unregistered

The main problems I see with Android are 1) multiple versions of OS (1.5, 1.6, 2.1, 2.2, 2.3 soon), 2) with possibly no upgrade to newer versions. 3) Custom UI's - If you go from HTC to Motorola (both with Froyo) you have a different look and feel and that could deter some from Android. Give the option, without root, to go to stock Android. There are more problems, but these are some of the more troublesome that I can think of. Fragmentation IS a major issue with Android. Blackberry is high due to fact that businesses are RIM's strong holds. Businesses don't change platforms quickly or easily. Some businesses are still running XP for there OS simply because they know it works and their apps run effectively.

10. Taylor unregistered

This servey is kinda wack. Personally I would say that most android users want the iphone but they hate att service. Iphone users are ignorant and dont have an open mind to what other OS's are out there. Of course this doesn't apply to all users but I could tell you a majority of the users. BB users would also be ignorant if they don't use it for email services, that would be the only reason i would personally ever get another bb

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