x PhoneArena is hiring! Reviewer in the USA
  • Hidden picShow menu
  • Home
  • News
  • Stephen Elop's live Q&A session – Nokia brand won't be used for long, and other interesting bits

Stephen Elop's live Q&A session – Nokia brand won't be used for long, and other interesting bits

Posted: , by Luis D.

Tags :

Stephen Elop's live Q&A session – Nokia brand won't be used for long, and other interesting bits

On his first day as an Executive VP of Microsoft Devices, Stephen Elop sat down for a forty minute open chat session. During the time, Elop reflected on his past at Nokia, the present “identity crisis” which dwells on Nokia and Microsoft following the successful acquisition of the former's mobile business, and the future of both companies as one. 

We also sat down and picked the former Nokia CEO's most interesting answers. In short, Elop feels no remorse for his tenure at the Finnish company, confirmed that “work is underway” on coming up with a new smartphone brand, and admitted his favorite Lumia phone is the upcoming 930. Nothing groundbreaking, but we definitely appreciate the insight.

On the rumors and uncertainty surrounding the Nokia trademark post-Microsoft merger:

"Microsoft Mobile Oy is a legal construct that was created to facilitate the merger. It is not a brand that will be seen by consumers. The Nokia brand is available to Microsoft to use for its mobile phones products for a period of time, but Nokia as a brand will not be used for long going forward for smartphones. Work is underway to select the go forward smartphone brand."

On whether Nokia will continue to innovate mobile technology as it did with the Lumia line:

"I think we can go even further than that. By combining with MSFT, we will each be able to innovate together in ways that we could not as separate companies. Lots of good things ahead."

On the future of the much hyped, and rather disappointing Nokia X line:

"Microsoft acquired the mobile phones business, inclusive of Nokia X, to help connect the next billion people to Microsoft's services. Nokia X uses the MSFT cloud, not Google's. This is a great opportunity to connect new customers to Skype, outlook.com and Onedrive for the first time. We've already seen tens of thousands of new subscribers on MSFT services."

On when will we get the first Microsoft branded smartphone and more branding issues:

"Now that we are One company, the marketing and product folks will lay in the plans for the shift to a consistent brand. While we are not ready to share precise details, i can assure you that it will not be the "Nokia Lumia 1020 with Windows Phone on the AT&T LTE Network" ... too many words! That somehow doesn't roll off the tongue..."

On the future of Nokia Mixradio, Nokia TV, Nokia Camera apps, and other Nokia apps in Lumia phones:

"We have been building a lot of app's that have been specific to Lumia, but now those people and efforts will transfer to MSFT. We believe that these types of capabilities are critical to differentiation, so you will see these themes continue."

On Elop's favorite Windows Phone apps:

"It's no secret that i enjoy "track my life". I travel a ton, and it is fun to see how i have traversed the world. Also, i enjoy a simple app called ATIS because I am a pilot, and it essential. Finally, it is great to see UBER working within the browser of Windows Phone ... i got hooked on UBER just the other day when visiting an unfamiliar city."

Asked bluntly whether Nokia phones running Android is a good idea:

"When we made the decision to focus on Windows Phone back in 2011, we were very concerned that a decision to pursue Android would put us on a collision course with Samsung, who already had established a head of steam around Android. That was the right decision, as we have seen virtually all other OEMs from those days pushed to the side. Today, we are using AOSP to attack a specific market opportunity, but we are being thoughtful to do it in a way that accrues benefit to Microsoft and to Lumia."

On whether he has any regrets after serving as Nokia's CEO:

"During a speech I gave today to the gathered employees of Nokia, errr, Microsoft, I said that the last few years had been both the most challenging and rewarding of my career. Like virtually everyone at Nokia, we worked harder and committed more of ourselves to this mission than anything before. Now, we have the opportunity to take it to the next level within the context of MSFT."

On the possibility of Microsoft products becoming as colorful as Lumia devices:

"You may have seen a video today on youtube that celebrated Nokia's arrival within Microsoft, and the theme was "more colorful". Here in Espoo today we are all wearing the bright colors of our devices. I'm pretty sure you will see this "colorful" personality transcend into MSFT."

On being accused of "killing Nokia":

"Thanks, I know that there is a lot of emotion around some of the hard decisions that we had to make. Back in late 2010 and 2011, we carefully assessed the state of the internal Nokia operating system efforts. Unfortunately, we could not see a way that Symbian could be brought to a competitive level with, for example, the iPhone that had shipped THREE years earlier! And the Meego effort was significantly delayed and did not have the promise of a broad enough portfolio soon enough. We had to make a forceful decision to give Nokia the chance to compete again."

On his favorite Lumia phone:

"While I love all of our children, I must say that I am totally loving the new 930 (and yes, you can get one soon as well). The quality of the screen is fantastic, audio rocks, and of course the new WP version makes a huge difference."

On being "awarded" a Microsoft Trojan at Nokia:

"As a result of the work that we have done, we have transformed Nokia into a stronger company with NSN, HERE and Advanced Technologies. At the same time, our Devices and Services business has a new opportunity within a stronger Microsoft. As for the Trojan horse thing, i have only ever worked on behalf of and for the benefit of Nokia shareholders while at Nokia. Additionally, all fundamental business and strategy decisions were made with the support and approval of the Nokia board of directors, of which I was a member."

On adding more languages to the WP 8.1 swipe keyboard:

"You are right - it's a great feature, particularly with the predictive text included. I can't announce specific timing for languages, but you will see this and other capabilities like Cortana pushed out widely."

source: Nokia Conversations

  • Options

posted on 28 Apr 2014, 09:59 18

1. Finalflash (Posts: 3527; Member since: 23 Jul 2013)

Well there you have it straight from the Trojan horse's mouth. I also would regret nothing with 25 million in the bank. This feat stands as a testament to how quickly some of the most powerful and large companies in a given industry can collapse.

posted on 28 Apr 2014, 12:25 6

20. 0xFFFF (Posts: 3806; Member since: 16 Apr 2014)

Well said. From Elop's talking points, you can see how Elop/Microsoft will keep repeating the lie that he was just doing what was best for Nokia until people accept it as the truth. I hope the Finnish people never forget what happens when you accept Microsoft into your home.


posted on 28 Apr 2014, 12:54 6

24. Altair (Posts: 367; Member since: 02 Feb 2012)

There have been a lot of large companies, that have been collapsed (Kodak, IBM, RIM, Motorola and many others). There never is one reason for such thing. Mr. Elop is the reason for collapse. Problems started way before his CEO season. Downhill started at 2004 with many wrong decisions.

Elop just did what he could at current situation.

posted on 28 Apr 2014, 14:36 4

28. 0xFFFF (Posts: 3806; Member since: 16 Apr 2014)

This sort of argument is just part of the lie. Like saying because the patient was sick, we gave him poison, but don't blame the poison because it killed the patient.

If you want a sick company to get better, you don't give it poison. And Elop was most certainly a poisonous snake.

posted on 29 Apr 2014, 15:21

55. marbovo (Posts: 658; Member since: 16 May 2013)

I'm sorry, but IBM is a huge company on these days(it is 5th largest IT company in the world in revenue, which has google in 11th), but it now focuses on business, thats why you don't heard a lot of them

posted on 28 Apr 2014, 14:37 3

29. MartyK (Posts: 947; Member since: 11 Apr 2012)

"straight from the Trojan horse's mouth".... this is GREAT!!..hahahaha

posted on 28 Apr 2014, 15:39 3

33. Ashoaib (Posts: 3229; Member since: 15 Nov 2013)

Nokia brand will not be used for long bcoz he wanted to finish nokia, so how nokia brand will be used for long? This Q&A session mean Quarrels and Abuses for elop/flop, whatever his name

posted on 28 Apr 2014, 15:43 2

34. akki20892 (Posts: 3902; Member since: 04 Feb 2013)

I can blame elop, and specially board members as well. Stupids let done easily and calmly. Waiting to see new CEO of Nokia and I hope he will bring back Nokia in their main business device and services soon in 2016. Android will be perfect. New era will begin.

posted on 28 Apr 2014, 10:02 2

2. ArtSim98 (Posts: 3535; Member since: 21 Dec 2012)


posted on 28 Apr 2014, 10:06

3. MrTzr (unregistered)

Haha, me too. I like your video's btw.

posted on 28 Apr 2014, 10:16

5. ArtSim98 (Posts: 3535; Member since: 21 Dec 2012)

Thanks :)

posted on 29 Apr 2014, 02:43

51. 0xFFFF (Posts: 3806; Member since: 16 Apr 2014)

Yeah, Elop is a pilot. It is a needed skill for quick getaways, i.e. after he performs corporate homicide.

posted on 28 Apr 2014, 10:12 5

4. almostdone (Posts: 238; Member since: 25 Sep 2012)

They need to stick with the Lumia brand if they are to have any chance of survival in the mobile arena. Nokia is a huge globally respected brand. M$ is not... Not for phones anyway.

posted on 28 Apr 2014, 10:46 2

10. ihavenoname (Posts: 1693; Member since: 18 Aug 2013)

Yeah, M$ is not really that big even on tablets. For normal people M$ is Windows and Office. Lumia brand, well 50% it's good, because it's known brand and people connect it with Nokia. Anyway, M$ will face difficulties, small or big, when they remove Nokia name.

posted on 29 Apr 2014, 01:35

49. pegasso (Posts: 285; Member since: 27 Nov 2011)

yes. and Microsoft Kin is prime example of that.

posted on 28 Apr 2014, 10:19

6. jellmoo (Posts: 2036; Member since: 31 Oct 2011)

"On the future of the much hyped, and rather disappointing Nokia X line:"

Might want to tone down the rhetoric when reporting on actual quotes. This wasn't part of the original question, and is the sort of thing best left to a review or editorial.

posted on 28 Apr 2014, 11:25 3

13. luis.d (Posts: 354; Member since: 04 Dec 2013)

The actual quotes are authentic. The rhetoric stems from our review of the Nokia X. Still, I do appreciate your advice, because it stems from good practice!

posted on 28 Apr 2014, 11:45

16. jellmoo (Posts: 2036; Member since: 31 Oct 2011)

Much appreciated!

posted on 28 Apr 2014, 10:21 15

7. Anshulonweb (Posts: 438; Member since: 07 Feb 2014)

no Nokia branding = no windows phone for me......

posted on 28 Apr 2014, 16:37 2

35. akki20892 (Posts: 3902; Member since: 04 Feb 2013)

My last Nokia will be Nokia Lumia 930.

posted on 28 Apr 2014, 10:21 15

8. RaKithAPeiRiZ (Posts: 1488; Member since: 29 Dec 2011)

Elop - Elop to Base, Elop to base , mission complete , i repeat , mission is complete , target is neutralised over...crr....crrr
MSHQ- Copy that Agent Elop , you have done well , $25 million has been added to your account as promised , rendevouz with MSHQ asap
Elop - Roger that , over...crrrr crrrr


posted on 28 Apr 2014, 10:23 7

9. 27satz (Posts: 149; Member since: 28 Apr 2014)

Stephen Elop a worst CEO ever witnessed in human history who destroyed the mighty NOKIA once and sold to his dear Ex-company Microsoft. I miss my NOKIA days with them.

posted on 28 Apr 2014, 11:05 7

11. Arthurhkt (Posts: 582; Member since: 19 Apr 2012)

Maybe this not a popular decision, but i don't really think that Elop is as fail as what we think he is, well yeah maybe he did not help Nokia to build up the fame they once have. But if you understand the story behind, Nokia start bleeding way before Elop enter to it's office. It's because the old Nokia already ignorance enough to think that Apple and Android(Google or Samsung) won't bring any impact to them, since so Elop already try his best to bring it as a third power horse(in term of OS market...). Yeah maybe indeed he is trojan horse from Microsoft, well who cares, as long Nokia still bring out quality handphones, i am still buying it, such as my current Lumia 925, it is really one beautiful lady i ever use in my life ;)

posted on 28 Apr 2014, 11:53 1

17. Arthurhkt (Posts: 582; Member since: 19 Apr 2012)

On the side note, it means that we won't see a Microsoft brand phone so soon

posted on 28 Apr 2014, 19:03

42. NokiaFTW (Posts: 2072; Member since: 24 Oct 2012)

Finally, a sensible comment on this site.

posted on 28 Apr 2014, 23:02 1

48. express77 (unregistered)

Then by hiring eflop, did Nokia succeed? It's most successful division was in loss and was sold out. And eflop tried his best to sell Nokia and was successful, and he never tried to make it successful. I agree Nokia has a big ignorance before he came but hiring a person like him was the biggest ignorance they could have ever done.

posted on 28 Apr 2014, 11:09 4

12. androidwpios (Posts: 10; Member since: 28 Apr 2014)

OK elop says they went to WP because Samsung dominate android. OK they will take time make there own skin like touchwiz and HTC skin etc...and so many ppl hate skins prefer stock android or skin close to it.
Nokia will known in term of design and technology.
They can start with stock android and few tweaks Like Motorola. Imagien with me lumia 1020 power by android.
The worst thing happen to nokia after iPhone is elop.

posted on 28 Apr 2014, 11:25 5

14. RaKithAPeiRiZ (Posts: 1488; Member since: 29 Dec 2011)

im sure if Nokia went with Android in 2011 when they had the chance , they could have kept the ovi store , the famous meego icon style ,the nokia font instead of obeying strict rules of WP

posted on 28 Apr 2014, 11:39 5

15. CX3NT3_713 (Posts: 2287; Member since: 18 Apr 2011)

To me it doesn't matter,whether they keep the Nokia brand or come up with something else, as long as they keep the good built quality, and camera

posted on 28 Apr 2014, 11:54 2

18. sprockkets (Posts: 1611; Member since: 16 Jan 2012)

Thanks for proving you always were and still are full of sht.

Want to comment? Please login or register.

Latest stories