Sprint

Sprint has Verizon executives sweating and trembling with fear according to its new ads

posted by Alan F.

Nov 13, 2016, 8:36 PM

Sprint has Verizon executives sweating and trembling with fear according to its new ads

Back in August, we told you about Verizon's television ad starring Jamie Foxx which called Sprint a "cut rate" network. The ad followed Sprint's decision to persuade former Verizon pitchman Paul Marcarelli ("Can you hear me now?") to come out of retirement. Sprint has been trying to pound the same statistic into consumer's heads, mainly that the nation's fourth largest carrier has scored within 1% of Verizon in reliability tests (based on Sprint's analysis of Nielsen drive test data).

In addition, Sprint's rates can save Verizon customers (T-Mobile and AT&T subscribers too) 50% of their monthly bill. By offering consumers a network that is just about as reliable as Verizon's pipeline at a price that is half of what Big Red subscribers pay, Sprint says that its competitive service has Verizon executives "stressin." As a result, they are sweating bullets in the boardroom and are generally going bonkers, if you believe Sprint.

You might have noticed the ads in rotation this weekend while you watched your favorite NFL team play. If you missed them, we have both the 30 second version and the 15 second spot. Sprint doesn't have famous stars in its T.V. commercials to use against Verizon like T-Mobile has (Nicki Minaj and Ariana Grande), but there is more than one way to skin a cat; especially when that cat is the number one rival in your industry.

"Customers have caught on and they’re smarter than Verizon gives them credit for. They recognize the savings they get with Sprint, along with a network that’s better than it ever has been. We wanted to have some fun in a new set of ads, characterizing what we expect the mood to be at Verizon’s headquarters. By contrast, Sprint employees and executives feel very positive about the momentum at our company, the new pricing offers for customers and our network improvements."-Roger Sole, chief marketing officer, Sprint