Verizon calls Sprint a "cut-rate" network in new ad starring Jamie Foxx



Verizon, being the largest carrier in the U.S., has been under attack by T-Mobile and Sprint. The latter has been pushing the idea that in 2016, all carriers are great and that Sprint's reliability is within 1% of Verizon's. To set the record straight, Verizon called upon the multi-talented Jamie Foxx to explain the difference between Verizon's LTE coverage and Sprint's LTE coverage.

During the ad, Foxx points out that not all wireless operators are the same (how he does this is pretty funny) and Big Red even goes as far as calling Sprint a "cut-rate" network. This isn't the first time that Verizon has injected some humor into its television spots (the 2010 Wrigley "Big Red" 3G commercial is hilarious and hard to top), and the carrier has attacked its rivals' coverage before (remember the shot at AT&T in the "Island of Misfit Toys" ad during the 2009 Christmas shopping season?).

But this is the first time that we can remember Verizon calling one of the other top four stateside carriers a "cut-rate" network. You know that Sprint is going to answer Verizon with a new ad of its own. And T-Mobile CEO John Legere gets attracted to these battles like a shark smelling blood in the water. AT&T seeks to rise above the fray by not getting involved, but that might not be the best strategy at this point.

UPDATE: Sprint has released a statement to us via email which reads: "However, once again Verizon is resorting to desperate and misleading tactics with an ad that does not accurately represent Sprint. Our LTE network covers nearly 300 million people – that’s approximately 94% of the U.S. population. Yes, our footprint is smaller in some markets, but our network covers every major market in the U.S. from Los Angeles to New York, Seattle to Boston, and every big city in between. What Verizon doesn’t want customers to know, is that in 2016 all networks are great and the difference in network coverage between carriers is small. But when it comes to value, there’s a huge difference. Sprint is the clear winner with its 50% off offer. More and more customers are figuring out that they are being ripped off by Verizon. Customers no longer have to choose between a good network and one they can afford - at Sprint, they can have both. That’s why millions have switched to Sprint."

Check out Verizon's new ad by clicking on the video at the top of this story. We embedded the older ads we cited in a video slideshow below.


source: Verizon

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19 Comments

1. JesseJames

Posts: 226; Member since: Feb 22, 2015

Who cares, most people aren't travelling all over the US on a regular basis. If your service works were you live and the places you frequent the most then great.

2. ctdog4748

Posts: 797; Member since: Mar 05, 2016

Yes, but unless you're a homebody, going with Sprint or T-mobile is a poor choice for anyone that will travel, even a not too far distance. Sprint and T-mobile are for people for whom price is their sole concern when choosing a carrier.

5. Acdc1a

Posts: 475; Member since: Jan 21, 2016

I'm not much of a homebody and I'm on T-Mobile. Covers me everywhere I go in the states and just as importantly covers me out of the country. Tell me, how much is it to roam in the Bahamas on the other 3 networks?

9. ctdog4748

Posts: 797; Member since: Mar 05, 2016

PM me and we'll get together and drive from my place of employment (in Manhattan) to the town I live (Greenwich, CT). Before we leave, during the drive (or we can take the train, your choice) and when we reach Greenwich, you can show me how great T-mobile data coverage is compared to my current carrier (AT&T).

15. Acdc1a

Posts: 475; Member since: Jan 21, 2016

You're barking up the wrong tree. I spent my summer driving throughout the Northeast and East Coast from Boston all the way to Miami. Went to Stamford to see where Maury and Jerry film and passed through Greenwich. I suggest taking a trip to your local T-Mobile store and picking up a new phone for a test drive.

14. QWIKSTRIKE

Posts: 1461; Member since: Mar 09, 2010

I traveled from. Boston to Orlando Florida on sprint network talking all the way via, I 95 and I never dropped a call. I have unlimited data here in NYC and can't give a rats tail about this Commercial and not being covered in lte data all over the state's. It covers me in the places I use it most including the drive up to Greenwich. Get what you like where you use it. Or, you can get limited data on Verizon to pay for their 49% gross profit margin and feel great about funding for lavish life style. All I need is Doakie to chime in about he hates sprint, and uses its cut rate mvno for free, because that's the only way he would use Sprint

3. Zylam

Posts: 1822; Member since: Oct 20, 2010

Yup, the ads are just full of useless stats that don't affect you as much as they try and get you to believe.

4. willard12 unregistered

A company teasing another company.....Ray S. is probably pissed right now.

6. Mxyzptlk unregistered

I love it when the carriers troll each other. It's free entertainment for us. Btw, Verizon still sucks.

7. darkkjedii

Posts: 31533; Member since: Feb 05, 2011

Rocking AT&T, unlimited data for DirecTV subscribers.

13. Mxyzptlk unregistered

Rocking Unlimited data on Cricket.

16. darkkjedii

Posts: 31533; Member since: Feb 05, 2011

They're part of Ma Bell now.

21. phonehome

Posts: 812; Member since: Dec 19, 2014

Unlimited legacy since 2009.

8. tedkord

Posts: 17456; Member since: Jun 17, 2009

If Verizon is making ads about them, that means they're concerned.

11. darkkjedii

Posts: 31533; Member since: Feb 05, 2011

Sounds about right.

26. TerrellAmerica unregistered

For real... Verizon and At&t had always took shots at each other, but when Sprint fired shots at Verizon they just ignored them hmmm

19. jeroome86

Posts: 2314; Member since: Apr 12, 2012

Don't like Verizon but PA loves them. They deleted my comment about them. Looking at you PA. You let you know who type many comments unrelated to the article and didn't delete a single one. Shame on you.

20. phonehome

Posts: 812; Member since: Dec 19, 2014

Verizon should be called the "Rip-off Network" by the other carriers.

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