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Spotify and Waze form an unlikely partnership, integrate their respective apps' functionality

By Kaloyan C.

Updated: Mar 14, 2017, 9:43 AM

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Spotify and Waze form an unlikely partnership, integrate their respective apps' functionality

There's nothing quite like a road trip: it gives you the thrill of going on an adventure to lands unknown, and forces you to spend more time with your loved ones (though whether that is a good or bad thing is up for debate). But the best part is always the soundtrack: even when that one person plays the worst, most insufferable noise, the act of travelling together somehow makes it bearable, and even fun.

It appears Waze and Spotify are also aware of the magic of road trips, and have launched an unusual partnership to accommodate for it. A new feature currently rolling out to users of both apps will offer an integration between the two services, letting users start a route and follow turn-by-turn directions from within the Spotify app, and change the currently played track from within Waze. After a playlist is set up, it will automatically start playing when starting a route. The integration also offers users the ability to switch between the two apps with one tap, but safety first – only when the vehicle isn't moving.

The partnership between the two services is unusual to say the least, but it makes some sense – Waze's navigation relies on continuous data collection from its users, which is made easier by the collaboration. Spotify, on the other hand, gets to promote itself as the best streaming service available, which is always good from a marketing standpoint. The feature should be rolling out to Android users in the following weeks, but iOS users won't get to participate in the fun for at least while.

source: Spotify, Waze

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