Spotify CEO's reaction to Apple entering music streaming: "Oh ok"

Spotify CEO's reaction to Apple entering music streaming:
If Beats 1's unveiling was a wedding ceremony, Spotify CEO Daniel Ek would have been the one to storm inside the chapel and shout a resounding "I OBJECT!" at the newly-wed Apple and Music Streaming. Moments after Tim Cook's "one more thing" moment, Ek (who is Swedish) took to Twitter to voice his opinion on Spotify's newborn competitor's announcement, and he did so in the characteristically frosty manner of Scandinavians. 

"Oh ok" - that's all he used to convey what's undoubtedly a complex palette of feelings and deep emotional turmoil! Just these two exclamations right there. A cunning display of literary mastery this is not, but if the whole point is that Spotify couldn't care less about Apple potentially becoming its main competitor, then Ek & co better have a smooth plan to keep Spotify's stronghold for the long term. 

It has to be so, because no business professional can underestimate the significance of Apple entering their market without coming across as clueless. And indeed, a reality check must have occurred as the night went on, as Ek ultimately deleted his tweet. But for better or worse, nothing gets erased from the Internet. Your awkward prom pics don't. Neither do one's cocky tweets. 

Given that, and Apple's chances of grabbing Spotify's share, perhaps editing the tweet into "Uh oh" would have been a more appropriate reaction.

via Billboard



1. theguy2345

Posts: 1216; Member since: Jun 24, 2014

I'm with him. I have Pandora and an app that lets me get any song I want, called "music import". So, oh ok

14. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Well u have to remember that if you have an iPhone you will likely get forced into it with Apple music becoming the default. All music searches and Web clicks will take you to Apples service and eventually frustrate their users into using it. Just like they have done with maps and safari. That is their real power, they can force it on their users and the faithful will praise it even if it is terrible.

15. k4ever

Posts: 240; Member since: Oct 08, 2014

So Apple is taking a cue from Microsoft and forcing its stuff as default then declaring that x million iPhone users use it?

17. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

You can't compete with your principle in its present form because Apple has already done their maths. Spotify will need to do some clever maneuver to stay competitive.

2. Dr.Phil

Posts: 2482; Member since: Feb 14, 2011

I will admit Apple's family plan option is innovative and competitive in this market. For $15 a month to have up to 6 members of your family have an account is a good deal. However, with no free streaming option, I doubt that Spotify is going to feel the heat anytime soon. When they do start to feel the heat, they could simply offer a competitive family plan deal or lower their premium subscription rate from $10 a month to something like $8. It'll be interesting to see how this plays out but the real loser here is Jay-Z's Tidal service. In no way could it compete with Spotify or Apple Music.

22. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

There is still a free streaming option built into the app, the former iTunes Radio.

3. palmguy

Posts: 986; Member since: Mar 22, 2011

I'm trying out Spotify's $.99 for 3 months promotion. I've used the free service eve since my Palm Pre days. Their UI needs an overhaul.

4. xq10xa

Posts: 810; Member since: Dec 07, 2010

I think the UI is OK. I still prefer Google Music to any of them. Is Apple Streaming service only for iPhones? I don't really see anyone with an Android device using Apple music. Anyone have any good pros for Apple vs Spotify or Google Play music.

5. xq10xa

Posts: 810; Member since: Dec 07, 2010

nvm. just found out is is on other devices. interesting to see how this plays out.

6. DnB925Art

Posts: 1168; Member since: May 23, 2013

They'll be coming out with an Android app in the Fall.

18. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Money makes the world goes round. You just can't have enough of it.

7. waddup121 unregistered


8. Settings

Posts: 2943; Member since: Jul 02, 2014

Why would I pay for something I can get for free?

10. dimas

Posts: 3404; Member since: Jul 22, 2014

This is why the general mainstream music became garbage, people are becoming cheapskates so recordings are giving them s**t music. $10 a month is already affordable

12. remtothemax

Posts: 260; Member since: May 02, 2012

I sort of agree. I am a bit concerned what streaming and singles are doing to music.

16. k4ever

Posts: 240; Member since: Oct 08, 2014

Like dimas said, mainstream music has become garbage. Artist used to pour their heart and soul into every song on an album. Now you can buy an album with 12 songs on it and only 1 song would be good, the one that gets played on the radio all the time. I used to buy 3 CDs a week. Now I will hardly buy 1 digital album in every 9 months, if I buy one at all. I stream my music now through Spotify.

19. urbanism

Posts: 15; Member since: Sep 10, 2013

It's people like you who are literally destroying creativity with your self-serving, entitled attitude.

23. Settings

Posts: 2943; Member since: Jul 02, 2014

Did I've done something wrong? I'm not pirating music. Does listening to Spotify and FM Radio makes me a self serving, entitled attitude? From what I've known they support artists too.

9. frydaexiii

Posts: 1476; Member since: Dec 01, 2011

If it wasn't obvious before, it's obvious now. Apple doesn't even care about giving the best they've got to their customers anymore, they're just sticking their nose everywhere they can earn easy money. Maps, Pay, Music, etc. Wouldn't be surprised if we see Apple Search soon as well.

13. remtothemax

Posts: 260; Member since: May 02, 2012

Are you accusing them of being a private, for profit corporation that is accountable to its shareholders? Next you are going to say that Google is one of the biggest lobbyists in Washington and doesn't accomplish what it does through markets, but by paying to change legislation.

20. Tziggy14

Posts: 626; Member since: Sep 02, 2014

Spotify should be scared s**tless. Apple will gain paying customers rather than free. Amazon, Microsoft, nor Google(YouTube users balance out their loss) don't really compete on a major scale in music streaming with Spotify so this is nothing to worry about for them.

21. Liveitup

Posts: 1798; Member since: Jan 07, 2014

Apples iOS 9 and Android M brought nothing truly exciting this year.

24. linaresx

Posts: 101; Member since: Jun 13, 2013

Oh Ok, I'll just stick with cassettes.

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