Splash screens on updated Google apps turn into a place for the company to push its brand

Google is adding a splash screen to its updated apps. The screen shows the Google logo along with a outsized image of the app's icon. The splash screens are added automatically as apps are being updated in the Google Play Store. The addition of the splash screen is a bit unusual as developers are usually best served by having their apps open as quickly as possible.

But Google wants to push its brand to as many people as possible. If that means that YouTube users have to wait a little longer before the video streaming app opens on an Android phone, Google says that's okay as long as it gets to promote its brand. With Microsoft recently offering Office for Android, Google wants to remind Android users who butters their bread.

In its Material Design guidelines, Google notes that branded splash screens are a good way to promote a brand while an app is loading. You wouldn't think that Google would feel threatened; but in the fast paced world of providing apps and cloud storage, a strong brand now could find itself struggling down the road.

source: Forbes



1. waddup121 unregistered


2. shiftt

Posts: 333; Member since: May 03, 2015

I opened YouTube a couple times before reading this, but it got me every time I saw it wondering why and if my YouTube got reset with no data. Lol

3. GeekMovement unregistered

I actually like splash screens in apps for some reason... as long as there's not several like on games.

4. Odeira

Posts: 300; Member since: Jun 29, 2012

Great. Even MORE tramp stamps. It's not enough every time we boot our phones, we're reminded they're 'Powered by Android;' no, they're actually powered by unicorns and mythical creatures' tears! We know what we bought and where they come from, we do not need to be constantly shoved with reminders of who it came from, that's self-serving, narcissistic, and tacky.

5. Zylam

Posts: 1823; Member since: Oct 20, 2010

LOLOLOL everyone hated the slash screens of Windows Phone 7, mainly because of how long it took to get to the app. Now Google wants that to happen?

6. noler

Posts: 326; Member since: Aug 19, 2013

Yeah. Google was against splash screen and Microsoft was in favor for splash screen all this years. If it was the opposite, the article from Alan(Biased)F will be all negative toward the Microsoft. Something like: Microsoft made a U-turn and now they are doing what Google is doing for years...

7. Tziggy14

Posts: 626; Member since: Sep 02, 2014

Very old Microsoftish of Google.

8. bambamboogy02

Posts: 842; Member since: Jun 23, 2012

Hate it.

9. LikeMyself

Posts: 631; Member since: Sep 23, 2013

My YouTube actually opens a bit faster with the splash screen.

10. tokuzumi

Posts: 1962; Member since: Aug 27, 2009

I like the splash screens. Makes the app seem like it is part of a matured platform.

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