We asked you last week what is the most important feature for you in a carrier network - speed, coverage and reliability, or pricing - and the preferred extra was overwhelmingly the breadth and strength of coverage. We deliberately excluded the "all of the above" option, so pricing turned out to be the second most important argument for choosing this and that network, while less than 10% of our respondents cited top speed as top preference when shopping around for a carrier.
Until recently, it seemed that you can't have your cake, and eat it too, as a vast and speedy network requires significant capital outlays that have to be recouped with higher prices. Now that the bulk of 4G LTE investment has been done by carriers, and all eyes are on the "5G" upgrades, the unlimited data or prepaid plan pricing has started to even out to some extent, especially for family offers. According to a survey by research shop Jefferies, the number one priority for carrier subs is network performance and reliability (46%), followed by monthly costs (30%), while unlimited data plan was cited as most important by only 8% of those surveyed, and those were skewed heavily towards the Sprint camp.