Speed, coverage, or price - what do you look for most when choosing a carrier? (results)

Until recently, it seemed that you can't have your cake, and eat it too, as a vast and speedy network requires significant capital outlays that have to be recouped with higher prices. Now that the bulk of 4G LTE investment has been done by carriers, and all eyes are on the "5G" upgrades, the unlimited data or prepaid plan pricing has started to even out to some extent, especially for family offers. According to a survey by research shop Jefferies, the number one priority for carrier subs is network performance and reliability (46%), followed by monthly costs (30%), while unlimited data plan was cited as most important by only 8% of those surveyed, and those were skewed heavily towards the Sprint camp.