Speed, coverage, or price - what do you look for most when choosing a carrier? (results)

We asked you last week what is the most important feature for you in a carrier network - speed, coverage and reliability, or pricing - and the preferred extra was overwhelmingly the breadth and strength of coverage. We deliberately excluded the "all of the above" option, so pricing turned out to be the second most important argument for choosing this and that network, while less than 10% of our respondents cited top speed as top preference when shopping around for a carrier.

Until recently, it seemed that you can't have your cake, and eat it too, as a vast and speedy network requires significant capital outlays that have to be recouped with higher prices. Now that the bulk of 4G LTE investment has been done by carriers, and all eyes are on the "5G" upgrades, the unlimited data or prepaid plan pricing has started to even out to some extent, especially for family offers. According to a survey by research shop Jefferies, the number one priority for carrier subs is network performance and reliability (46%), followed by monthly costs (30%), while unlimited data plan was cited as most important by only 8% of those surveyed, and those were skewed heavily towards the Sprint camp.

Speed, coverage, or price - what do you look for most when choosing a carrier?

Speed
9.22%
Coverage/reliability
62.47%
Price
28.31%

FEATURED VIDEO

3 Comments

1. Acdc1a

Posts: 462; Member since: Jan 21, 2016

It's a combination of all of the above. If T-Mobile meets your needs coverage wise, there is no reason to consider anyone else. If you're in one of those rare Sprint markets that lights up the LTE speeds and you never leave that market, they're probably your best bet. Rural customers have fewer options.

2. libra89

Posts: 2155; Member since: Apr 15, 2016

Well said. I had T-Mobile and it was okay but bad at work so I switched. Glad that I did even though I miss the speeds.

3. cleatglitch

Posts: 155; Member since: May 25, 2013

phone deals...i left two companies for the search of what i want

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.