South Koreans are becoming less loyal to the Apple iPhone

South Koreans are becoming less loyal to the Apple iPhone
With some analysts cutting their forecast of global Apple iPhone sales by 20% for the second half of the year, it seems that Apple's iconic smartphone is losing loyal fans in South Korea. A survey of 416 iPhone owners in South Korea, taken by DIGIECO or KT Economics and Management Research Institute, found that 53% of those iPhone owners do not plan to continue using the device. A total of 3763 smartphone owners between the age of  13 and 69 were surveyed and 35% of Samsung users said that they would want to use devices made by other companies in the future. Of course, Samsung does have the home court advantage in the country since it is headquartered in South Korea.

This is one of the first surveys we've seen that showed iPhone users being disloyal to Apple. Most surveys in the past showed iPhone users to be extremely loyal to the device, with readings above 90% in some cases. In more bad news for Apple, the Institute added that even though Samsung dominates market share in the country, there is still room for Sammy to add even more. The survey results show that this might indeed happen. Among those using a Samsung Galaxy model, 351 or 16.3 percent said they would later give the Apple iPhone a shot. Meanwhile, 144 or 34.6 percent of iPhone users said that they would try the Samsung Galaxy smartphone line.

Most Apple iPhone users in South Korea are in their 20s and 30s and live in Seoul while the Samsung Galaxy line has users across all ages and locations in the country. The survey asked Koreans what attributes attract them to a certain smartphone. Design was the most important feature followed by the brand (20%) and OS (19.5%).

source: KoreaHerald via IntoMobile



1. WHoyton1

Posts: 1635; Member since: Feb 21, 2013

Why where they loyal in the first place when they have such great OEMs as Samsung and LG....

2. number29

Posts: 185; Member since: Jan 25, 2013

The bigger question is, why would anyone be loyal to any manufacturer in the first place? And is loyalty even the right word? Buying the best product each time you're in the market for a new smartphone doesn't make you loyal to any particular company, it just means that manufacturer is currently making the best product. I would dump my iPhone 5 in a heartbeat the next time I upgrade if someone else makes a phone better than whatever the next iPhone is. I'm not loyal to Apple, I just buy their stuff because they make the best stuff! Loyalty to me denotes sticking by something/someone through the good and the bad. I would not tolerate sticking by Apple if they gave me a bad product/service (although I probably would stick by them if the competition were in fact worse).

4. wando77

Posts: 1168; Member since: Aug 23, 2012

The best stuff??? How does the ip5 better the gs4??

8. number29

Posts: 185; Member since: Jan 25, 2013

It has iOS :)

9. Googler

Posts: 813; Member since: Jun 10, 2013

Sounds like you're talking out both sides of your mouth with that last statement. Not loyal to the phone, but loyal to the OS that only runs on the phone you say you're not loyal to.

13. number29

Posts: 185; Member since: Jan 25, 2013

The phone and OS are an integrated experience; you can't have one without the other. iOS is the reason why I buy iPhones and iPads because it's so good. If Apple made iOS really bad, I wouldn't hesitate to switch to another platform. Or alternatively, if Google or Microsoft made their platforms much better than iOS, I also wouldn't hesitate in switching. I'm not loyal to any company or organisation, I just buy and use what's best for me.

16. rusticguy

Posts: 2828; Member since: Aug 11, 2012

Logo on the butt of the phone.

3. clevername

Posts: 1436; Member since: Jul 11, 2008

Its pretty irresponsible to compare numbers that are so completely different. The survey uses a pool of galaxy users nearly 10x larger than iPhone users. With that degree of variance there will be a variance in percentages as well. this is not in defense of IOS, I've long since jumped that ship and I'd get an HTC ONE before i go back to apple. But I know a stacked deck when I see one.

5. Cyan3boN

Posts: 446; Member since: Feb 23, 2012

Design is the most important feature and they still prefer samsung.... i loled :)

6. tiara6918

Posts: 2263; Member since: Apr 26, 2012

My Korean friends all switched from Apple iPhone to either a galaxy or an optimus phone. I asked them why, they said it's better to watch dmb and other things on a big screen. they also said that a lot of people recommended it to them since they're very good devices

7. nessman

Posts: 6; Member since: Sep 12, 2012

What an Ass Jack - this is a bunch of s**t. Does anyone recall just last week a more reputable survey which showed that South Koreans find the iPhone more satisfying??? Looks like ole Sammy got stung and commissioned a little self serving study of its own.

11. InspectorGadget80 unregistered

U can't force or tell what the Koreans should/shouldn't buy. They now see the truth.

15. androidfanboy

Posts: 162; Member since: Jun 24, 2013

Your a jack ass

10. InspectorGadget80 unregistered

The Koreans are smart. Stick with your homeland phone

12. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

How many of you are loyal to Nokia??? Its upto customer to use any OEM in any country and they are affordable too in home grounds.

14. laheelahee

Posts: 213; Member since: Apr 09, 2012

iphone only came to korea @ dec 2010. so people are probably not as invested in the ecosystem..

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