South Koreans are becoming less loyal to the Apple iPhone
This is one of the first surveys we've seen that showed iPhone users being disloyal to Apple. Most surveys in the past showed iPhone users to be extremely loyal to the device, with readings above 90% in some cases. In more bad news for Apple, the Institute added that even though Samsung dominates market share in the country, there is still room for Sammy to add even more. The survey results show that this might indeed happen. Among those using a Samsung Galaxy model, 351 or 16.3 percent said they would later give the Apple iPhone a shot. Meanwhile, 144 or 34.6 percent of iPhone users said that they would try the Samsung Galaxy smartphone line.
Most Apple iPhone users in South Korea are in their 20s and 30s and live in Seoul while the Samsung Galaxy line has users across all ages and locations in the country. The survey asked Koreans what attributes attract them to a certain smartphone. Design was the most important feature followed by the brand (20%) and OS (19.5%).
source: KoreaHerald via IntoMobile