Sony may follow HTC and give up on low-end smartphones
HTC made its claim back in June that it would leave behind low-end devices and focus on giving customers top-notch experiences, but has still seen its market share fall. Now, Sony's Xperia Marketing Manager, Stephen Sneeden is saying Sony may look to do the same thing. He told CNET:
The company seems to think that the best path for Sony to push closer to Apple and Samsung is to focus on its flagship line, and the mid-tier line of smartphones, dropping the low-end. With this strategy, Sony wants to be able to close the gap between it and the leaders within two years.