Sony defends not going QHD with the Xperia Z3

Sony defends not going QHD with the Xperia Z3
Calum MacDougall, Director of Xperia Marketing at Sony, has come out to defend the omission of a Quad HD (also known as 2K) screen on the upcoming Xperia Z3 that some rival handsets already offer. For example, the LG G3 sports a 5.5-inch display with a 1440x2560 pixel resolution, giving it a 534 ppi density. The Samsung Galaxy Note 4 has a 5.7-inch display with 515 ppi density. In contrast, the Z3 will have 424 ppi with its 1080x1920 resolution and 5.2-inch display.

Acknowledging the competition, MacDougall went on to say, “we have made the decision to continue with a Full HD, 1080p screen for the Xperia Z3, although we see in the marketplace some of our competitors bringing in 2K screens.” However, he also said, “we think of this size of screen, even up to 8-inches, they are relatively small screens and it is very difficult for the human eye to discern the difference between 2K and Full HD.”

In his further comments, he spoke about the motivations for this choice, focusing on battery and user experience. “Thinking again about user-motivated innovation, we see from the user experience point of view that the differences are minimal, particularly if you add on top our Sony TV technologies which are reason number two.” The TV technologies in question are the X-Reality for mobile and the Triluminous display, which improve the brightness and color reproduction of Sony's mobile device displays. These technologies are based on advances made by Sony in the TV industry.

Sony believes the most effective argument for consumers might be the battery life. MacDougal cites battery life of up to two days in his comments, which is an excellent achievement. Hoping most consumers would likely prefer a smartphone with a longer battery life than what is essentially a marginally better resolution, Sony is betting on this hedge.

source: TrustedReviews

Related phones

Xperia Z3
  • Display 5.2" 1080 x 1920 pixels
  • Camera 20.7 MP / 2.2 MP front
  • Processor Qualcomm Snapdragon 801, Quad-core, 2500 MHz
  • Storage 16 GB + microSDXC
  • Battery 3100 mAh(14h talk time)



1. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Simplified: We'll wait for the Z4 so people can [hopefully] tell the difference between our models.

4. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

That's exactly what I was going to say. I think the best non phablet phone in the world is the Sony Xperia Z3 hands down. That phone is pure epicness. The Z4 will have a 2K screen without a doubt! +1

15. PapaSmurf

Posts: 10457; Member since: May 14, 2012

I think the iPhone 6 will take that spot, followed by Z3/Z3C.

28. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

I don't think so. The Xperia Z3 plays PS4 games, is water/dust proof, has the best dual speakers, it will run Android L, bigger & better screen & the camera is going to be better...

53. sniper1087

Posts: 537; Member since: Dec 31, 2011

the best dual speakers? hmm compared to the htc one?

67. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

They are raving about the speakers saying it took the championship belt away from HTC. lol

75. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Those are some serious fighting words considering my M8 speakers blew my S5 speakers out of the water. That was my favorite feature of the phone.

78. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

Dude that's what the early impressions of the Sony speakers are!!!! Plus they are water/dust proof!!! Bananas!!!

97. needa

Posts: 205; Member since: Jun 30, 2014

the s5 speaker sucks. the moto x on the other hand... had the best single speaker of all phones. same power that the m7 had while pushing to two, with a magnet that picks up metal objects. now they are using duals. if they just use the same speaker that was in the x... we have the winner.

123. cheetah2k

Posts: 2299; Member since: Jan 16, 2011

Sony always claim their gear has the best of everything.. when in fact they are only comparing themselves to their own previous models. Typical Japanese lol

66. PapaSmurf

Posts: 10457; Member since: May 14, 2012

PS4 games on a small screen? Pass. I'll stick to the OG PS4/XBO for that. The rest of the points are valid and subjective, but if the 5.5" model is true, then we all know how that's going to fair out..

70. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

The 5.5 is a phablet which is not in the Sony Xperia Z3's class... Also the Galaxy Note 4 will kill any hopes for the 5.5 inch iPhone. lol Also a PS4 game on a 5.2 inch screen by no means is a pass... Where are you getting this?

77. PapaSmurf

Posts: 10457; Member since: May 14, 2012

As much as I love the Note series, we all know the iPhone will always out sell ANY model. Console games look better on a 42"+ screen, especially when you pair it with surround sound (former gamer here).

81. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

I beg to differ, to me the ideal size is a 34 to 40 inch 1080p HD screen cause the pixels are bunched closer together & give a much sharper picture on a relatively large screen. 42 or higher the pixels are larger & more spread apart so the picture is less sharp. Now a 42 inch or higher Ultra HD TV, then now you would be right. That's why a PS4 game on a 5.2 inch 1080p will be ULTRA sharp & very playable! (A current gamer!)

92. StanleyG88

Posts: 240; Member since: Mar 15, 2012

Of course we all know that the only reason the iFruit out sells any one model of android phones is because Apple has only two models on the whole iFruit ecosystem and the Android ecosystem has dozens and dozens of maker/models splitting the ecosystem. If Android "ONLY" came in a Nexus 6 and a Sami Note 4 vs the iFruit 6little & 6big; THAT would be a battle.

129. zachattack

Posts: 621; Member since: Jul 31, 2013

That doesn't really matter though, of course it will be better on a 42 inch 1080p tv, but the fact that we can play our games anywhere on the phone is legit either way you look at it. Still don't get the controversy about them mildly changing the appearance of their phones. The Z3 looks hot no matter how ya look at it

79. Taters

Posts: 6474; Member since: Jan 28, 2013

The iPhone 6 doesn't look as good as the 5s so far. That is the issue with IOS being so simple. The next phone has to look better or it's done and if those leaks are true, the iPhone 6 is going to be fugly. So if the last model looks better and performs almost as good, it's an instant fail. If you think there are diminishing returns between 1080p and QHD, wait until you see how little return you get from the iPhone 5s vs the iPhone 6 in terms of UI performance. It's going to be like nil. With Android you know for a fact the newer one will perform noticeably better.

128. mafiaprinc3

Posts: 585; Member since: May 07, 2012

iphone 6 is overhyped and sure will be a let down

54. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

Not 2K, Quad HD or 2,5K :)

68. Taters

Posts: 6474; Member since: Jan 28, 2013

You forgot that it's way too big for a 5.2 inch screen. It is called a mobile phone and for that reason, even older phones like the G2 and Nexus 5 butch slap the Z3. When it's so big that you might as well get a phablet, being the best non phablet on paper doesn't mean much. Still, the GS5 LTE A kills it easily anyways.

76. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

Yeah if you live in South Korea! For the rest of the world the Sony Xperia Z3 is the best non phablet phone in the world!

80. PapaSmurf

Posts: 10457; Member since: May 14, 2012

In the US, only for T-Mobile customers (for now) although Verizon is sad to be having a similar model.

82. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

That's right! Xperia Z3v... (v for Vendetta err,... umm... Verizon) lol

98. Doakie

Posts: 2478; Member since: May 06, 2009

V for vapor... I'll believe it when I see it. Everyone waited on the Verizon Z2 the same way and it never arrived.

100. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

I can see why Verizon scratched the Z2 if the Z3 was literally around the corner... I believe the Sony Xperia Z3 will come out for Verizon Wireless & it will OPEN some eyes in the Verizon camp for sure, cause that phone is a looker compared to Verizon's current phones!

86. akki20892

Posts: 3902; Member since: Feb 04, 2013

Z3 is the best smartphone till gorgeous.... I can't stop looking at z3. Go team Sony.

101. Doakie

Posts: 2478; Member since: May 06, 2009

So wait a second... People have been going rabid saying that the OnePlus One has aging hardware and that it's old news. Except the hardware in the Z3 and the OPO are almost identical. Same processor, same RAM count, same resolution, same WIFI and Bluetooth. The places the Z3 is better is in a higher megapixel rear camera (20.7 MP vs 13 MP), dual front facing speakers instead of dual down facing speakers, IP68 certification, and a micro SD card slot but it's internal storage is only 32 GB vs the OPO which has 64 GB. The OPO is better in its very cheap price of $350, it's slightly larger screen size by 0.3", higher megapixel front camera(as if anyone cares), and larger storage option(still without micro SD). I know you didn't bring it up but I'm just throwing out there how odd comments sections can be, one minute calling a Snapdragon 801, 3 GB, 1080p dated and aging, then in the next article call it the best smartphone hands down... Very funny how that works. Also I don't really think there's much difference between a 5.2" screen and a 5.5" screen. There's a little, but smartphones and phablets aren't worlds apart anymore.

105. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

Everything you just mentioned makes the Sony a better device. Too many things it can do VS the OPO. I think a phablet starts at 5.5 inches. It's never really been stated but I think that's fair to say! The first phablet the Note was 5.3 inches... So...

114. Taters

Posts: 6474; Member since: Jan 28, 2013

Double standards all over the place here at PA. You should have realized that by now.

111. gundamexia450

Posts: 27; Member since: Dec 21, 2011

I agree. Beside that, Sony has this 6 month flagship transition where they change their flagships every 6 months. To me, it's beneficial because it constantly update their phones to consumers' needs and desires.

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