Sony considers spinning off or selling its smartphone operations94
Tough competition from low cost smartphone manufacturers in China and from market leaders like Apple and Samsung, have forced Sony to abandon any hope of growing the business. Hirai said that he would not "rule out considering an exit strategy" for mobile phones and televisions. That strategy could include spinning off the businesses as a new company, or finding a buyer for them.
In October 2011, Ericsson announced that it would sell its share of the Sony Ericsson partnership to Sony. The company appeared to hit pay dirt at CES 2013 with the water resistant Sony Xperia Z. For a short period, Sony was churning out a new flagship model every six months in order to make sure that its top-of-the-line handsets were continuously equipped with the latest specs. While phone buyers were pleased by this strategy, it proved to be very costly for Sony. Hirai says that Sony will no longer look for sales growth from its smartphone business which could lead the company to produce fewer models. "The strategy starting from the next business year will be about generating profit and investing for growth," said the executive.