Something is fishy at Essential as the company loses its third exec in just one month

Bad news for Essential and all fans hoping the startup led by Android founder Andy Rubin would find a worthy place in the smartphone industry. After the successful reveal of its first product, instead of bringing the Essential Phone on the market as quickly as possible, the company kept delaying it.

Then, people started to leave the business, and we're not talking about mid-management, but top executives picked by Andy Rubin to form a formidable team capable of competing with some of the most appealing Android and iOS devices on the market.

At the beginning of the month, Essential lost Brian Wallace, who was VP of marketing. Soon afterward, Andy Fouche, head of communications left the company as well.

Today, Liron Damir, head of UX, announced that he has left Essential to join Google. Damir, former webOS, and Pebble design lead will now be head of Google Home division where it will lead the design team responsible for any products to be released on the market going forward.

Essential announced last week that will finally start shipping its smartphone in the coming weeks. Sadly, the statement is as vague as it gets, so it's impossible to say how many weeks it will take Essential to bring its only product to shelves.

source: LinkedIn via Variety

Related phones

  • Display 5.7" 1312 x 2560 pixels
  • Camera 13 MP / 8 MP front
  • Processor Qualcomm Snapdragon 835, Octa-core, 2450 MHz
  • Storage 128 GB
  • Battery 3040 mAh



1. jellmoo

Posts: 2562; Member since: Oct 31, 2011

Wow. It's crazy to think that Andy Rubin could be involved in potential vaporware.

2. letosaw

Posts: 135; Member since: Aug 05, 2014

Google killed off Essential before it could even launch its first product

3. omnitech

Posts: 1131; Member since: Sep 28, 2016

Maybe they don't get paid unless the phone sells so they are all going to leave. Shame though. Id rather have this over the HTC U11, oneplus 5, and the Nokia with the SD835. But the problem is that we all probably know the Pixel 2 will be better than this.

4. kiko007

Posts: 7493; Member since: Feb 17, 2016

This. Is. Amazing. We have a startup, who's debut product is late to launch btw, in the midst of top brass departures left and right. Methinks something is amiss.

5. sunnyfpy

Posts: 277; Member since: May 12, 2013

Doom from the start!

6. HillaryClinton2020

Posts: 191; Member since: Feb 08, 2017

Watching another android OEMs DOA satisfied me :)

8. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

You know what they said, nobody earn money from Android

9. maple_mak

Posts: 953; Member since: Dec 18, 2013

Will you climax always while you watching bad news about Android?

10. Skizzo

Posts: 403; Member since: Jul 14, 2013

Why? Just curious? What is it that you have to gain from their loss? Competition is always good for the end consumer, as it breeds competition, and hastens innovation. What's there to celebrate in failure?

7. Spyro

Posts: 334; Member since: Mar 29, 2017

It looks like an overblown 4s.

11. cmdacos

Posts: 4105; Member since: Nov 01, 2016

What? Not even a shred of resemblance.

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