Snapdragon 810 didn't overheat on any commercial device says Qualcomm's marketing chief

Snapdragon 810 didn't overheat on any commercial device says Qualcomm's marketing chief
Qualcomm’s VP of marketing, Tim McDonough, says that the Snapdragon 810 never had a heating problem. Speaking with business magazine Forbes, the executive said that all of the rumors about the chipset running hot were "rubbish." McDonough did admit that early versions of the HTC One M9 and the LG G Flex 2 did overheat, but those were devices being tested and were not for commercial release.

McDonough pointed out that pre-release products are built to find bugs. He said, "Pre-released hardware doesn’t act like commercial hardware, it’s just part of the development process." His theory is that someone took the test results and leaked the information to what he calls "less sophisticated news outlets" in order to spread a story. He hints that in order to find out who was responsible for spreading the rumor, you have to ask yourself who benefits from this news. And while the overheating rumors conveniently opened the door for Samsung to use its home grown Exynos 7420 on the entire production run of the Samsung Galaxy S6 and Samsung Galaxy S6 edge, the marketing executive refuses to play "Clue." He did say that for both the Samsung Galaxy S5 and Samsung Galaxy S4, Samsung used mostly Qualcomm chips.

Qualcomm isn't totally shut out from participation in the success of the Galaxy S6 and Galaxy S6 edge. McDonough points out that there is a "significant modem business for us there." He also reiterated that  LG's decision to use the Snapdragon 808 instead of the Snapdragon 810 was made a good 18 months before the phone launched, well before the Snapdragon 810 overheating talk started.


Qualcomm has high hopes for the Snapdragon 820, which will launch later this year. The chip includes a computing platform called Zeroth which will know if the phone user is inside or outside and whether it is day or night. This way, it can manually adjust the phone's camera to take the best photograph. It also will be able to index pictures by keywords thanks to its ability to recognize images.

Qualcomm plans on releasing an SDK for Zeroth to give developers an opportunity to do something with it. It's all part of Qualcomm's strategy to win back any business it might have lost because of the issues that surrounded the Snapdragon 810, whether they were deserved or not. Meanwhile, the Snapdragon 810 continues to power the HTC One M9, the LG G Flex 2 and the Xiaomi Mi Note Pro. The latter, which consumers in China can pre-order starting today, is the most ambitiously spec'd phone from the manufacturer.

source: Forbes

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47 Comments

1. sun0066

Posts: 275; Member since: Feb 12, 2011

I had the HTC m9 and I had to return it between other issues because it got hot so much while multitasking,the case almost melt ,no that part is a joke ,but it does get hot a lot ,maybe I was giving a testing device ,then let's blame t mobile lol. Incredible what a greedy person could say to defend the company from a fiasco

3. alouden unregistered

I think if they admitted to flaws that were corrected it would not be so bad. This constant and repeated denials of the obvious just makes me wnt to avoid the 810 processor at all cost.

6. AnTuTu

Posts: 1620; Member since: Oct 14, 2012

Hahahaha their marketing chief had to say it.

32. cheetah2k

Posts: 2269; Member since: Jan 16, 2011

Yeah, and what would he know about the technical side of the 810? What was his response on Samsung pulling the pin on the 810? Huh, well Mr VP marketing @ Qualcomm whats your response to that???? Of course no commercial device overheated, because the 810 is speed throttled for 99% of its operational life... :D All I can say is what an idiot, and making Qualcomm look like a JOKE!

20. LifeSucks

Posts: 54; Member since: Jan 15, 2015

The S810 was'designed' to run super hot from the start. That's why LG knew many months before that they wanted the S808 and not the S810. It's simple as that. Choosing to put that super hot chip in phones was the OEM's decision.

33. cheetah2k

Posts: 2269; Member since: Jan 16, 2011

I doubt LG knew many months pre-release they wanted the 808. I think it was a choice they were forced to run with in order to "TRY" to keep a balance between speed and heat - as well as LG's own CPU not being ready for a flagship device so they had no weapons to fight with... Its a shame. The G4 could have been so much more, but instead its a halfway house comedy of errors brought about by Qualcomm's fk up

35. Trex95

Posts: 2383; Member since: Mar 03, 2013

I had the M9 for a month no overheating issue even with intesive games. I sold it for one reason camera other than that it's an excllent phone and to be honest all Android phones has issues here and there, I used to own note 4 Exyonse version and it does has an overheating issue, G3 overheating and throttling, S5 same issues. If you think S6 doesn't has an issue then check this http://www.cultofandroid.com/73258/samsung-galaxy-s6-suffering-from-a-major-memory-problem/

40. TylerGrunter

Posts: 1544; Member since: Feb 16, 2012

The M9 stopped overheating because they reduced the frequency of the cores from the theoretical 2.0 to a more earthy 1.6GHz, letting the SoC run at full speed only in benchmarks:http://anandtech.com/show/9102/the-htc-one-m9-review-part-1/4

44. Ashoaib

Posts: 3297; Member since: Nov 15, 2013

I had both exynos and sd805 note 4 and I never had any over heating issue except if I put a game on pause and leave the phone like that for a long time. But any phone will get hot if you will pause a 3d game and leave the phone for long time

46. JumpinJackROMFlash

Posts: 464; Member since: Dec 10, 2014

Well, thanks for that completely irrelevant comment which has absolutely nothing to add to this discussion about the *SD810*

47. Ashoaib

Posts: 3297; Member since: Nov 15, 2013

well, thank you too for that completely unnecessary reply to my comment which has nothing to do with the topic of this post... atleast we share something common, IRRELEVANCY

42. FoneAddict

Posts: 263; Member since: Jul 05, 2011

Everyone knows the SD810 has been a DISASTER. To deny this is delusional.

4. saveferris

Posts: 36; Member since: Jul 11, 2014

The epitome of failure is when LG has to use an old tech in its flagship because your latest tech has serious flaws.

10. sgodsell

Posts: 7425; Member since: Mar 16, 2013

The 808 is not old tech. It is a 64 bit processor. The only difference is the 6 cores vs 8, GPU, and ram type.

16. j2001m

Posts: 3061; Member since: Apr 28, 2014

It is old or crap tech it got a crap gpu and no ddr4 support

34. cheetah2k

Posts: 2269; Member since: Jan 16, 2011

Agreed.. And Sony is stuffed too, being a sealed phone for its IP68 rating, putting the S810 in it would have cooked everything internally. I'm interested to see how the Japan Z4 goes - my guess its running at 50% to keep those temp numbers down....

36. ninja_master

Posts: 306; Member since: Feb 27, 2015

If The z4 Gets hot just put it in water

27. TheBiz

Posts: 232; Member since: Apr 13, 2015

yup i had high hopes for LG this year and they have a great design,camera,have sd card support so i was thinking of them as sammy's competition but because of efffdragon issues they put sd808 and now nobody wants to switch cuz its only 20% better than sd801 and if anybody wants to switch they'll take gs6

39. rnagic

Posts: 215; Member since: Jul 13, 2014

Heat issues are not new for snapdragon processors. They had a monopoly on android devices and they straight up blew it. If Tim McDoughnut may as well be trying to convince us that the world is flat.

5. QWERTYslider unregistered

Then why didn't LG use it for the G4 ????

8. robocopvn

Posts: 504; Member since: Mar 10, 2010

Lg decided to use 808 long ago. Do you really think the global company can shift from 810 to 808 in just 2 months?? They need to design, test, order and resemble long long time in advance. Please !!

13. Pattyface

Posts: 1658; Member since: Aug 20, 2014

He can't read or he would have seen that part

19. j2001m

Posts: 3061; Member since: Apr 28, 2014

I say that lg and Samsung are the only ones that can easy make the change in a month, so they full of crap

31. ibend

Posts: 6747; Member since: Sep 30, 2014

but they have decide to use it on flex2.. and then we hear overheat problem on SD810.. and later their FLAGSHIP use 808.. how can they purposely put weaker processor for a FLAGSHIP, while using better processor on model that released before their flagship?

43. medtxa

Posts: 1655; Member since: Jun 02, 2014

when chinese OEM plan and make new flagship every 6 months?

7. Mxyzptlk unregistered

I think he's either in denial or he's lying. You can fry an egg with how hot the 810 chip gets.

9. robocopvn

Posts: 504; Member since: Mar 10, 2010

Seriously, have you ever use one?

11. Fallen1

Posts: 288; Member since: Nov 14, 2014

Right and everyone should take advice from the biggest troll on the site besides that hugobarra guy

12. may_czos

Posts: 955; Member since: Nov 22, 2014

Technically he's correct. Neither M9 not G Flex 2 are overheating. But it's achieved by serious thermal throttling (M9 is actually hexa-core clocked at 1,5GHz) because it's impossible to run 810 at full speed for more than a few seconds.

41. TylerGrunter

Posts: 1544; Member since: Feb 16, 2012

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