Snapchat could integrate a cool new feature as soon as next month

Snapchat could integrate a cool new feature as soon as next month
As a result of Instagram’s dominance, Snapchat is no longer growing – the platform has actually started losing daily active users. Parent company Snap is aware of this and, in order to boost interest in the platform, will soon introduce a big new feature.

According to a report by Cheddar, Snap will announce a new mobile gaming platform – codenamed “Project Cognac” – on April 4 at a Los Angeles summit for content and developer partners. The new platform will be integrated seamlessly into Snapchat and should feature a number of third-party games designed to work specifically within the app.

In terms of what games can be expected, no titles have been confirmed yet. However, the company does appear to be developing some in-house offerings. Snap is said to be working with gaming giant Tencent on some exclusive titles and it also acquired gaming studio Prettygreat last year – an employee at this studio is behind both “Fruit Ninja” and “Jetpack Joyride.”

The new games will provide an extra revenue stream for Snap, something that should please investors. At the moment, though, it’s unclear how the company will choose to monetize the games. Snap could either implement a variety of in-app purchases or rely solely on advertising. Alternatively, the social media giant could choose a combination of both. 

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5 Comments

1. drazwy

Posts: 342; Member since: Jan 15, 2014

Snapchat? crickets...

2. Ikechukwu

Posts: 243; Member since: Oct 03, 2011

Maybe fix your android app to be more efficient and utilize better camera APIs first? getting their priority mixed up

5. thedizzle

Posts: 182; Member since: Oct 05, 2017

This. My app updated and kind of looks like iOS snapchat now, but im still not sure on the quality of the pictures.

3. XyAzario

Posts: 4; Member since: Mar 15, 2019

I remember trying to sign up and then it not working. Glad it didn't work cause I now have one less social media account.

4. CantEvenWin

Posts: 7; Member since: Jan 24, 2019

Good thing you changed the title. I would have never clicked on the article had the title still been about snapchat making a gaming platform.

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