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Smartphone adoption heating up among 55-64 year olds

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Smartphone adoption heating up among 55-64 year olds
The relentless march of smartphones through the mobile phone marketplace picked up the pace among 55-64 year olds in the three month period ending in October, according to recent numbers released by Nielsen. In just 90 days a full 5% of U.S. consumers in that age range chose smartphones over feature phones, bringing the overall number of smartphone use in 55-65 year olds to 30%

Perhaps not surprisingly, the highest rate of smartphone adoption can be found among 25-34 year olds, where 62% of phone users have now chosen a mobile computing platform over traditional feature phones. 

Nielsen reported that smartphone adoption across the population as a whole is now at 43%. More than half of consumers below the age of 45 have adopted smartphones, so the most rapid gains will most likely come from individuals in the upper age brackets going forward.

It will be interesting to see if this shift will have an impact on marketing campaigns and the market share of mobile operating systems, as companies target smartphones to underserved age groups.

Smartphone adoption heating up among 55-64 year olds

source: Nielsen Wire via Engadget

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posted on 08 Nov 2011, 13:10

1. remixfa (Posts: 14605; Member since: 19 Dec 2008)

so now i expect to see a jitterbug smartphone.. with 7 inch low resolution screen and amplified speakers so grandpa can text easier.. lol :)

just kidding.. but im actually surprised no one has done something similar yet.. lol.

posted on 08 Nov 2011, 14:31

2. dirtydirty00 (Posts: 425; Member since: 21 Jan 2011)

o yea... i see more and more old people with iPhones in their hands... prolly just go pick out a new phone and get the iphone bc they hear about it.

time for all the hipsters to leach onto something else now...

posted on 08 Nov 2011, 14:52 1

3. nb2six (Posts: 298; Member since: 27 Apr 2011)

You have to remember that the iphone has a very low learning curve compared to an android or blackberry handset. Granted with the higher learning curve, there are more options but for an older person who just wants a device that will get them email, let them play solitare and maybe check their facebook. The iphone would be a simple sale. The older generations hate learning new stuff and are scared to death that if they do something wrong it's irreversable.

posted on 08 Nov 2011, 19:56

7. remixfa (Posts: 14605; Member since: 19 Dec 2008)

the learning curve on an android or blackberry is very low. most old people have/had blackberries as the primary smartphone up until recently.
android is very easy to get into. whats easier than putting the icons you use on the front screen and not having to sort through a list of apps? just because you can DO more doesnt mean its harder to learn initially.

posted on 08 Nov 2011, 15:58

4. andro. (Posts: 1999; Member since: 16 Sep 2011)

expect apple to release their version of the doro 409 and revolutionise old age pensioners world!

posted on 08 Nov 2011, 16:48

5. christianqwerty (Posts: 467; Member since: 05 May 2011)

Most older folk i know use iphones, they are very easy to learn.

posted on 08 Nov 2011, 18:50

6. nameless1521 (Posts: 17; Member since: 06 Nov 2011)

Even my mother who is over 55 uses a smartphone.

First one she bought was HTC Legend and she had many trouble with it(short battery life, lagging sense UI and heating).

She threw that into rubbish bin and played around other androids, but somehow she never satisfied with any of them.

My mother ends up choosing iphone4, saying that its UI and software is more simple and direct, which i totally disagree with it. Only thing she didn't like about iphone was display size. Too small to read.

posted on 08 Nov 2011, 21:09

8. itsius1 (Posts: 49; Member since: 19 Oct 2011)

seniors often want more simplicity to stay connected through their smartphone, by far it is one of the reasons why blackberry has gotten its 18%, i hate to say it but for the blackberry is only good for its BBM (keypad also) and nothing more, but it straight out of the box and thats what seniors want....dont expect them to do a lot of tinkering like root or JB...

posted on 08 Nov 2011, 21:27

9. networkdood (Posts: 6330; Member since: 31 Mar 2010)

My mom bought a captivate 3 months ago, and loves it....I always thought she would get an iphone....but, then that would be insulting my mom.

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