Small-sample study finds 91% of people don't want Facebook Home

Small-sample study finds 91% of people don't want Facebook Home
A new study has been commissioned to find out what people think about Facebook Home, and the results claim that almost no one actually wants the product. While we may not necessarily disbelieve the results, we wish that the study would have gotten a larger sample size before trying to draw a conclusion.

The study was commissioned by mobile app maker BiTE interactive and performed by YouGov. It polled just 1,000 U.S. adults, only 455 of whom were smartphone owners, and found that just 9% of those with smartphones had interest in Facebook Home. It is unclear how many of those 455 respondents were actually capable of downloading the app (those being users with Android devices compatible with Facebook Home); but, of that subset, 55% said they would not download the app. The data is divided into even smaller age groups within that Android subset, but we don't feel confident enough in that data to even report it. You can go to the source, if you're curious. 

Given that there are somewhere around 130 million smartphone users in the U.S. and Facebook had about 135 million active daily users in the U.S. and Canada as of Q4 2012, a study with a sample size that small is hard to see has statistically significant. But, Facebook Home continues to garner bad reviews in the Play Store, and there has been no good news regarding manufacturer support, so it is certainly possible that the numbers aren't too far from reality. 

source: BGR



1. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Facebook Home = EPIC FAIL... Facebook Phone = EPIC FAIL... Poor Zuckerberg. ;(

5. Potato.

Posts: 607; Member since: Jun 14, 2013

Facebook Website = HELL YEAH!!

6. g2a5b0e unregistered

Yeah, poor Zuckerberg. Youngest person to become a billionaire. Must suck to be him.

8. SleepingOz unregistered

Haha, I guess so.. Some people should get a life, seriously!

9. PotDragon

Posts: 214; Member since: Jul 22, 2011

Since Michael H knows nothing about statistics, sample size, nor how polls are conducted,it is obvious that his "conclusions" on the validity of this, or indeed any other, poll is beyond meaningless. 135 million Facebook users...400 million in USA. START from a place where only 33% have ANY INTEREST in Facebook. Now surmise what percentage only access from a desktop/laptop and deduct. Now surmise how many Apple users would change their vote if it were in iOS...but android app equals automatic no interest. Now deduct all BBM users. Probably about 9%. Sigh.

14. MichaelHeller

Posts: 2734; Member since: May 26, 2011

That's why I said that the statistics may not be wrong. But, the sample size is far too small to make the conclusions significant. There were only 455 respondents with smartphones, of those let's assume that there were upwards of 300 (that's being generous) that have an Android, of those maybe 200 have devices that are even compatible with Facebook Home. 200 respondents is not statistically significant when you're trying to extrapolate results to 135+ million people.

17. kabhijeet.16

Posts: 892; Member since: Dec 05, 2012

You are right Michael. No one wants a facebook phone. U take a poll here at PA with 1 million users, the final result will be same. primarily because every mobile has a facbook app, 2nd, most people work & they dont want to get disturbed with FB notifications while at work & they dont wanna see any FB updates while working. U wrote a nice article. Thumbs up... And this is not my personal opinion. The sales of Facebook phone are a proof.

2. Genersis

Posts: 219; Member since: May 29, 2013

Neither do I want Facebook Home. I do want the HTC First though, hardware wise. It looks like it will never reach my shores unfortunately. *Shrugs* I hope more reliable info on the Moto X and HTC One Mini surface soon.

3. cdgm2509

Posts: 30; Member since: Mar 29, 2013

I don't like it. And I didn't have the time to try it. Why? I do no have a supported phone. FACEBOOK HOME FAIL.

4. TheLolGuy

Posts: 483; Member since: Mar 05, 2013

Thanks for staying objective about this Michael. I definitely don't think Facebook Home took home any awards, but that sample study seems pretty poorly planned out. Even including people who don't own a smartphone? I hope it wasn't just polling -- I'd think they would at least let them fiddle with it a little first. I tried Facebook Home and I didn't think it was that great, but then again I don't use it enough to warrant a whole theme around it. It seems like the others like the ChatHeads though.

7. Giggity

Posts: 147; Member since: Nov 17, 2011

What's frightened me is that the other 9% want/like Facebook Home

10. WHoyton1

Posts: 1635; Member since: Feb 21, 2013

I do not want fb home, I dfo not like fb home, I do not give a damn about fb home and b****y hell do I hate fb ruining a decent midrange HTC phone!

11. kozza3

Posts: 778; Member since: Oct 17, 2012

its sad because the HTC First was a very good mid-range device, uninstall f-home and you have a very close vanilla experience

13. g2a5b0e unregistered

Very close? It is vanilla Android. The only difference I can think of is the capacitive buttons versus the on screen.

12. Stuntman

Posts: 843; Member since: Aug 01, 2011

I'm still waiting for FB to make their app look better in landscape. I'm staying away from FB Home.

15. InspectorGadget80 unregistered

Could of told u that. no one wants FB home or a crappy FB phone. Plus who would want a phone that tracks your every move

16. TechDork

Posts: 404; Member since: May 10, 2010

.....if Facebook had the qualities of MySpace with editing your profile the way you wanted oh man.

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