See many Apple iPhones and iPads on the silver screen last year? Here's why

See many Apple iPhones and iPads on the silver screen last year? Here's why
Are you the type that loves to point out which phone or tablet model is being used by an actor during a movie? Do you stand up in a crowded theater and scream out, "Hey, that's an LG Ally. Wow, that phone is 5-years old!" Of course, you end up slinking back down in your seat trying to avoid getting pelted by popcorn and jujubes.

As it turns out, there is an award given to the brand that was involved in the most product placements in the biggest Hollywood films of the previous year. The Brandcameo Product Placement Award for overall product placement in 2014 belongs to Apple. The company's products, including the iPhone and iPad, were seen or talked about in 9 of the 35 movies that reached number one at the box office in 2014. That beat out Sony and Coke by one single appearance.

Apple last won in 2010 and 2011. Last year, Budweiser got the victory. In picking up the trophy for 2014's product placements, Apple was credited for product appearances or dialogue involving a product in "The Lego Movie," "Captain America: Winter Soldier," "Ride Along," "The Other Woman," "Neighbors," "The Fault in Our Stars," "Think Like a Man Too," "Gone Girl" and "Ouija."

Apple also had product placements in a few movies that didn't make it to number one such as "Alexander and the Terrible, Horrible, No Good, Very Bad Day," "Birdman," "Sabotage," "Breakup Buddies" (China), "Tusk," "Let's Be Cops" and "Sex Tape." While appearing in more than a quarter of 2014's number one films might sound good, back in 2009 and 2010 Apple scored product placements in 48.7% and 42.5% of those years' top films respectively.

source: brandchannel via BGR



1. seret6

Posts: 279; Member since: Aug 14, 2013

Wth is this?

11. LebronJamesFanboy

Posts: 671; Member since: Mar 23, 2013

An article that you did NOT have to comment on, let alone click.

30. techperson211

Posts: 1280; Member since: Feb 27, 2014

It's Hollywood, Americans will and promote their own. Nothing new here.

22. InspectorGadget80 unregistered

and why is this POS news?

2. TerryTerius unregistered

Credit where it is due, Apple will make damn sure that their products are in the most visible of places. I'm not sure how effective it is, but they have this particular form of marketing well covered. I'm kind of surprised that Samsung hasn't been more aggressive in this particular arena.

4. sobey1997

Posts: 4; Member since: Feb 28, 2015

I would argue Samsung does a better job at it. The last movie that I watched which actually had an Iphone in it and not just a reference was contagion. While on the other hand I've seen Samsung's in shows such as Arrow, suits and even the trailer for Jurassic World

14. TerryTerius unregistered

What Apple has done is get their products into the most successful movies of the year multiple times in a row. Considering Hollywood movies are shown worldwide, especially the ones that are number one, that's a much larger audience. I'm not convinced that network television shows with much smaller audiences gets Samsung the same level of exposure. Considering Apple has more money than any company on earth and can afford to advertise however they wish, I'm fairly certain there's a reason they tend to go for movies as opposed to television shows. However, Apple has a large presence on TV too. I tend to see more Apple products on network news shows, The Colbert Report (shame it's gone), Key and Peele, and a few others as well. In other words, if Apple has their products in movies shown worldwide, all three of the most popular news channels in America, and network TV shows how exactly is that an advantage for Samsung? I'm not in any way saying that Samsung is bad at marketing, and when it comes to their actual advertisements Samsung does a better job than Apple's lifestyle porn thing. But Apple gets their products in two more places, or more accurately places that are highly successful.

20. RebelwithoutaClue unregistered

I don't mind product placement, but when it's completely out of context, it bothers me. Saw Jupiter ascending recently and Mila played a very poor Russian girl that cleaned houses to make a living and slept in a room with her aunt and mother. But her phone? An iPhone 6. It might be a small thing, but it looked so out of place. Same with Samsung, seems it will be a concept Samsung that Tony Stark will use in Avengers AoU. Why the heck would the CEO of his own tech company use a phone made by the competition. It was quite funny to see Apple being used in Grimm. A iMac that ran Windows to be exact lol.


Posts: 109; Member since: Mar 18, 2012

I'm sorry bro but how many people do you know who complain about being broke but yet carry one of the most expensive phones? A LOT.

31. RebelwithoutaClue unregistered

Perhaps but this wouldn't fit her character profile at all. And I don't know that many people who were broke like that and still own a smartphone.

3. ThePython

Posts: 902; Member since: May 08, 2013

...what the hell is this? I don't usually call PhoneArena Apple-fanatic, but really? Is the day so slow?

7. sip1995

Posts: 1771; Member since: Feb 07, 2014


21. willytbk

Posts: 252; Member since: Aug 15, 2012

But if u checked PA articles in the past week, it's all S6 here and there.

36. drunkenjay

Posts: 1696; Member since: Feb 11, 2013

lol but its wmc. what did you expect. htc got spotlight for the wrong reasons like the heating crap.

23. InspectorGadget80 unregistered

it's a iSlow day for iPA

5. cnour

Posts: 2305; Member since: Sep 11, 2014

Apple is simply: Perfect

6. sip1995

Posts: 1771; Member since: Feb 07, 2014

You nailed......

12. TheWeasel

Posts: 403; Member since: Dec 26, 2014

That is simply: Impossible.

8. JMartin22

Posts: 2372; Member since: Apr 30, 2013

Does this honestly come as a surprise? Apple is a household cultural phenomenon after all here in the United States. Of course we are going to see their products in many big screen movie placements. The Captain America Winter Soldier movie was so glaringly obvious though.

9. TimCook

Posts: 450; Member since: Oct 23, 2014

Apple has done what no other company has ever accomplished before. They have become the most dominant tech company ever. They are teaching to everyone that in order to succeed you need to make both hardaware and software.. The have become the best of the best and they did it their own way... I believe apple haters have the right to remain silent, instead of talking they should be listening.., this way maybe they will learn something.

13. TheWeasel

Posts: 403; Member since: Dec 26, 2014

I believe every single person, hater of one thing or of another, has the right to remain silent in any case, Tim.

17. TerryTerius unregistered

You do realize that income and dominance aren't nearly the same thing right? Apple is by far the minority in desktops, laptops, tablets, and phones. They make more money than everyone else, but that I s mostly because their devices are pretty cheap to make and they charge a lot for them. If you're talking about sheer number of devices compared to any one company, they would lose out to Samsung in that regard. If you're talking about OS' running on the most machines, Android takes that followed by Microsoft. My point is, that is a highly debatable statement entirely depending upon how you're defining dominance. I will agree that their vertically integrated architecture is a model that more companies should follow in some ways, but the only three that could do so would be Google, Samsung and Microsoft. Microsoft is pretty much doing exactly that, Google is more focused on moon shoot projects than anything else right now, and I don't see Samsung really heavily pursuing their own OS anytime soon. On any platform.

41. obedchuni

Posts: 336; Member since: Jun 16, 2014

really....its always a personal preference when it comes to choosing OS, and ya focussing on moon shoot projects might be the cool thing but I hate google for unnecessary doing a project which don't focusses on what they are doing but they are doing and they are doing it first....what the hell, They always cheat, misjudge the opportunities and still people call them great like you do. The most recent google glass it was a damn sure failure and when publicly blowing billion of dollar just for the patent issue, they bought motorola for 12 billions and at last what they did nothing, I thought we could see more of a hardware and software related product and at the same time the sold it to lenovo, their product are cheap and so their thoughts and i just said its just a personal preference....

28. Nathillien unregistered

The only dominance they enjoy (now) is the profit. Period. OK - they also dominate in copying stuff from others.

32. RebelwithoutaClue unregistered

You do know that before Apple was so dominant, there was Microsoft (who was the most dominant tech company) And before that IBM... So in what way has Apple done what no other company has accomplished?

34. TimCook

Posts: 450; Member since: Oct 23, 2014

Hey Darling , didn't i say, haters have the right to remain silent? Why you are commenting for?

35. RebelwithoutaClue unregistered

Not a hater sweetie, just a realist. And like with every right, I don't need to practice that right ;)

10. gallitoking

Posts: 4721; Member since: May 17, 2011

Apple products rule our household.. so no surprise here..

15. jm1226

Posts: 16; Member since: Aug 07, 2014

Did anyone else notice that they never said why? Just they appeared the most.

16. AlikMalix unregistered

Yes, you beat me to the comment. Who influenced or decides what products are used in a scene. I know there are paid product placement by manufacturer. But given that Samsung marketing budget is multiple times bigger - why Apple products win this one?

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