Samsung's first video ad for DeX is up: showcases Galaxy S8's potential in mobile productivity

Samsung's first video ad for DeX is up: showcases Galaxy S8's potential in mobile productivity

With the Galaxy S8, Samsung released a brand-new DeX station — a dock for your phone, which can connect to a monitor, a keyboard, and mouse and give you a quasi-desktop productivity. The marketing tagline for it is “Leave you laptop behind”, but let's be honest — it depends on what type of work you are planning to do.

But that's not to say that DeX is entirely useless. Samsung has finally decided to shine a spotlight on this rather useful Galaxy S8 feature with a nicely-made video ad for it. The clip shows a journalist who travels to a faraway place to report on... something. Armed with just her Galaxy S8 and her DeX station, she is able to take notes on the go, take photos (and yes, the S8's camera is awesome), then find a monitor at an Internet cafe to hook up to, edit and compile all the data in a neat little article, and send it off.

The ad also showcases multitasking and video calls while in DeX mode, which are all great features to have in such a small, small package.



Yeah, DeX might not be replacing your desktop computer, and working with it may not be as happy-go-lucky as it's shown in the ad, but we can't say we are not excited about seeing the future of this type of mobile stations. First, it was Microsoft's Display Dock for the Lumia 950, which was doing an OK job in its own right, now it's Samsung DeX, which looks promising with its Android-based platform, but is not super-powerful yet. We'll see where we go from here!

Related phones

Galaxy S8
  • Display 5.8" 1440 x 2960 pixels
  • Camera 12 MP / 8 MP front
  • Processor Qualcomm Snapdragon 835, Octa-core, 2350 MHz
  • Storage 64 GB + microSDXC
  • Battery 3000 mAh

FEATURED VIDEO

16 Comments

1. Bankz

Posts: 2460; Member since: Apr 08, 2016

"leave your laptop behind" lmao, u do realize this isnt windows? And with extremely limited productivity functions? Samsung and gimmicks.

2. Bernoulli

Posts: 4358; Member since: Sep 01, 2012

True but if you read through the end user admits that it isn't super powerful yet and we all know android is limited compared to continuum, but he wanted to say that it's the tip of an ice berg.

3. iushnt

Posts: 3040; Member since: Feb 06, 2013

Wow u could drop to any level to potray your hatred. This is one cool tech that could replace laptops for many people. Many people use laptop for multimedia, browsing and Microsoft office. These could be easily replaced with something you carry around everyday. If it doesn't suit your needs, it doesn't mean you shouldn't appreciate tech. By the way, what's up with your perception with windows? You have OSX, Ubuntu as other powerful alternatives as well.

6. maherk

Posts: 6640; Member since: Feb 10, 2012

With the travel ban on tablets and laptops, this could be a useful tool to many of those who need their laptop to work on their presentation or do light stuff on it. It's not meant to fully replace a laptop and Bankz knows it, but he can't let a Samsung article slip without him posting his typical Samsung bashing comments.

7. Bankz

Posts: 2460; Member since: Apr 08, 2016

Yes, there are other alternatives but android isn't one of them and will obviously never be.

8. RebelwithoutaClue

Posts: 5473; Member since: Apr 05, 2013

That's more your limited view. Android has a lot of potential to replace people's laptop/desktop but it depends on their use. Just like a Chromebook has limited function but is perfect for a lot of users.

9. iushnt

Posts: 3040; Member since: Feb 06, 2013

While I accept that android is never one of those alternatives for you, I can't accept that it's never an alternative for anyone else.

11. sissy246

Posts: 6907; Member since: Mar 04, 2015

STFU Go troll somewhere else.

16. airoid

Posts: 122; Member since: Dec 13, 2016

You could say the same about iPad "leave your laptop behind" lmao, u do realize this isnt windows? And with extremely limited productivity functions? Apple and gimmicks. LMAO

4. cnour

Posts: 2305; Member since: Sep 11, 2014

Useless innovation is a Samsung trend.

10. iushnt

Posts: 3040; Member since: Feb 06, 2013

It's fun to see your butthurt posts. Keep them going.

12. sissy246

Posts: 6907; Member since: Mar 04, 2015

You can STFU also You and Bankz are so F-ing jealous you can only have your $80 track phones.

5. ibend

Posts: 6747; Member since: Sep 30, 2014

"then find a monitor at an Internet cafe to hook up" right, because all internet cafe always have monitor + keyboard (without PC) ready for dex users.. and most hotel also prepare monitor + keyboard in their room for dex users /s but seriously, normal internet cafe already had PC with fullblown windows, even if it didn't has much software in it, at least it should have MS office (or another word processor), and that's all journalist need.. all she need is data cable.. (and if you plan to use DeX in normal internet cafe.. good luck if the cafe owner caught you unplugging his monitor, keyboard, and mouse, lol..) MS surface FTW

13. trojan_horse

Posts: 5868; Member since: May 06, 2016

Like this ad. DeX set to become real handy for busy guys. I'll be getting one soon enough.

14. twens

Posts: 1154; Member since: Feb 25, 2012

A Samsung phone with their usb dongle is already very close to a pc. When I had my edge I never felt the need for a pc. With the dongle my storage become unlimited. Transferring stuff between My phone and pc was super easy. There are features android simply have you can’t take away from them. It’s the closet mobile pc experience period.

15. Macready

Posts: 1793; Member since: Dec 08, 2014

The S4 already had an official desktop display dock 2 years before the Lumia 950. You could add a wireless mouse and keyboard if desired (already worked with the S2).

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