Samsung's accomplished new design chief comes from Jony Ive's old studio

Samsung's accomplished new design chief comes from Jony Ive's old studio
Samsung has selected a new design chief by the name of Lee Don-tae. Design is critical for Samsung as it looks to reverse its fortunes in 2015 after a tough 2014. He will have his office at Sammy's Design Management Center. The 47-year old will be asked to work on the company's overall design, and not just one specific product noted a Samsung official. In other words, while the new Design Chief might get a shot at Samsung's smartphones, his work will permeate through the entire company.

Mr. Lee was the co-president of the global design consulting firm Tangerine, which was founded by none other than Jony Ive. The latter, of course, is the Senior VP of Design at Apple and is credited with leading the design teams for the Apple iPhone and Apple iPad. He is also known for designing iOS 7.

Samsung's new head of design holds a Masters Degree from the Royal College of Art in London. For now, he is known for his redesign of British Airways' business-class cabin. Lee's "z-shaped design" allowed the airline to add 20% more seats and increase annual profits by $738 million. Obviously, he can handle the immense pressure he will be under at Samsung, and he has come through before. It should be very interesting to see if he comes up with any new designs for Samsung's smartphones.

source: KoreaHerald, KoreaJoongangDaily via Engadget



1. TechNeck

Posts: 651; Member since: Aug 29, 2014

This new design better be worth it... e.e

11. HansGoneInsane unregistered

Definitely the right move from Samsung. The company has obviously understood that it needs a new design (at least for Smartphones). This is the first move to make better designed products. Great.

13. Ashoaib

Posts: 3282; Member since: Nov 15, 2013

yeah, its great to hear that samsung is serious about design. Samsung is number 1 in making ugly phones at the moment. Their phone material also feel dirt cheap. Using metal doesnt mean premium, I like plastic more. I have nokia 808 and its body feel pretty premium, infact feel more premium than iphone 6. Same goes to motorola, they are using such plastic which look and feel premium. Aluminum should not be used in phones because of ugly scratches it get

2. iushnt

Posts: 3105; Member since: Feb 06, 2013

Haters won't like this

9. walnuttt

Posts: 153; Member since: Apr 11, 2014

You're right, but still haters always have something to say even Samsung has its own new mobile design later on.

3. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

Jony Ive's design isn't anything special either, i dont think his student will save Samsung

14. NoFanboy

Posts: 300; Member since: Nov 18, 2013

Oh? Name a company with better designed computers, laptops, tablets and phones.

4. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

he is a Trojan horse. he's gonna leak designs to Apple from Samsung

6. Jamoga

Posts: 187; Member since: Dec 17, 2014

lol :P he can use his talent directly at apple then.

5. darkkjedii

Posts: 31052; Member since: Feb 05, 2011

Not surprising at all.

7. corporateJP

Posts: 2458; Member since: Nov 28, 2009

Jony Ive and Joe Rogan can go live on an island together as far as I'm concerned, if their heads will fit on it for that matter...douches...

15. suneeboy

Posts: 201; Member since: Oct 02, 2012

Why is Jony Ive a douche?

8. tacarat

Posts: 854; Member since: Apr 22, 2013

Does this mean unibody crap from Samsung? I like form and function. Unibody designs take away from function to add to form. No no no.

10. SuperNova

Posts: 649; Member since: Jan 15, 2015

Long live Samsung! Long live Korean tech! Samsung is going to be better off this year.

12. geusan

Posts: 137; Member since: Oct 19, 2014

i think it's good for sammy

16. scsa852k

Posts: 331; Member since: Oct 16, 2012

He probably won't have enough time to work on S6 which gives u another reason not to buy a S6.

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