Samsung widens lead over Apple, now has 23% of global smartphone market

Samsung widens lead over Apple, now has 23% of global smartphone market
With sales of 81.186 million smartphones in the first quarter, Samsung now owns 23% of the global market according to Gartner. For the three month period, Samsung saw its sales rise 7.9% from the previous year's 81.122 million. Apple, on the other hand, had it's Q1 market share drop from 17.9% to 14.8% as sales declined by 14.8% year-over-year. It was the first time ever that Apple reported a drop in iPhone sales on an annual basis. Sales totaled 51.629 million units in the quarter.

Three Chinese manufacturers were third, fourth and fifth from January through March. They were, in order, Huawei, Oppo and Xiaomi. Oppo was the big winner with a 145% improvement in sales over the three months. That performance allowed it to take market share from Lenovo. As a result, the latter was pushed out of the top five and the top ten. Lenovo had a sharp 33% decline in global smartphone sales year-over-year.

Turning to operating systems, Android had a controlling 84% share of Q1 sales globally. Despite the global domination, some Android manufacturers are having problems turning this share into profits. This is an area where Apple dominates, even during a tough quarter.

Overall, 349.3 million smartphones were sold from January through March, up 3.9% from the 336.3 million that were rung up in the same quarter last year,



Oppo had the best performance in the quarter among the top five global manufacturers

Oppo had the best performance in the quarter among the top five global manufacturers


via Digitimes

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74 Comments

1. Finalflash

Posts: 4062; Member since: Jul 23, 2013

Best part about competition, lower prices, greater choice. Don't care of they make a profit, it will only push them to compete harder. Apple fans are largely screwed this year if rumors are true about the iPhone 7.

65. 47AlphaTango

Posts: 709; Member since: Sep 27, 2015

Not a fan here. But the part where greater choice and lower priced phones is what makes samsung lead.

66. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

They are screwed every year. Not just this one. Using the same phone twice to increase profits. Adding only one new features, so you are forced to buy the new phone if you want to have it. Implementing useless features using hardware, that could have been done equally with software based on recent implementations of Force Touch on IOS. Which could have been done in software and provided to every phone. Constantly increasing price, but not giving you nothing for it. 16GB of internal storage with a phone that can record 4K video is stupid. Charging flagship pricing for a mid-ranged phone is ridiculous. iPhoneatics are getting more than just screwed.

74. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

Expect a herd of iSheep calling you a troll with nothing to back their claims but meh iGnorance and denial...

2. Ordinary

Posts: 2454; Member since: Apr 23, 2015

Wasnt this posted yersteday with same source (Gartner)?

10. tech2

Posts: 3487; Member since: Oct 26, 2012

But its written by two separate authors. Two completely different things. /s

21. ibend

Posts: 6747; Member since: Sep 30, 2014

yeah, its quiet normal around here

56. ph00ny

Posts: 1976; Member since: May 26, 2011

Yup. Milking the same chart for more clicks. Samething has happened in the past multiple times. It's pretty common here

3. twens

Posts: 1154; Member since: Feb 25, 2012

How can a consumer be a fan? I think it's time we wake up from our sleep. No loyalty to any company. We buy what gives us best value for our monies.

27. TerryTerius unregistered

That's the way it should be. People don't realize that by blinding themselves to criticism of a company they like, they can't see when that company isn't acting in their best interest. That mindset only does more harm than good, because they lose their objectivity. There's nothing wrong with appreciating a company or their products, but being willfully ignorant helps no one. These are multibillion dollar multinational corporations. Treating business like it's a team sport generally doesn't sit well with me. Though I would slightly disagree with you in the sense that values depends on how you personally determine it. But I agree with the spirit of what you're saying.

54. jroc74

Posts: 6023; Member since: Dec 30, 2010

A consumer can be a fan if X company gives them what they want. For me...In video games its Sony. Used to be Nintendo. For phones its Motorola, Nokia and BB. It wasnt until I tried other brands. For iPhone users...if that gives them what they want...I see no problem with it. Being a fan and being fanatical is 2 different things. And sadly many iPhone, Apple user either are fanatical or seem that way. Even more sadder is Android fans are giving them a run for their money. When I first heard about Android...I rooted for them because they were the underdog and had a decent product. Now they are at the top and competing with Apple for that top spot. Lately I have been thinking about using WP, the Lumia in particular. I wouldnt be surprised if I completely jumped ship if a new OS came out that I was interested in. I have this thing for the underdog.

70. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

In all honesty Android really doesn't compete with IOS. Sure they both sale products in the same market, but its not true competition. See Apple and Microsoft had true competition because even though they were 2 birds of a different feather, they share a common enemy and they share a denominator. IOS is only used by Apple. On this level they have no competition. Android is used by multiple OEM's, Apple can't compete on that level. The only thing they compete on is, they have a phone and we have phones. Phones will always beat phone because an army will kill any single soldier, no matter how good of a fighter he is. There is strength in numbers. This is why Apple lost to Microsoft, but yet beat IBM. This is how they lost to Android, but yet beat Nokia and RIM. The biggest mistake Apple made with the Mac, was not making it a consumer oriented machine. Microsoft beat them by making an OS that could be used by both. Apple learned this lesson with the iPod, by making it a consumer friendly device. That root transferred over to the iPhone and iPad equally and consumers grabbed hold because RIM and Microsoft had the business influence and everyone smartphone has that business-like concept which wasn't consumer friendly. Many people bought a Blackberry because it was simply easier to text on vs the flip phones we had at the time. But RIM didn't even understand how to handle this new business. Because their product wasnt catered to consumers. Windows Mobile has always been seen as business oriented device. But when MS came back, they tried to change that image to be consumer based and it back-fired. Android has already won that battle and honestly no one else stood a chance to recoup any losses. Basically if you didnt jump on the Android band-wagon, you got killed. The only players left are the 2 options who are trying to offer their own thing and are simply trying to use the popularity of their existing market and they are not doing to well. Well at least MS isn't. Apple did ok. But Apple drained the consumers of cash, and arent giving them anything. Now every one is seeing better cheaper options which are just as good or better and that si the new drive. Because everyone at the top has what they need. Its the ones at the bottom who still want to move an Android offers what they need. It is here where Apple doesn't compete and this is goign to be what kills them..YET AGAIN.

63. dazed1

Posts: 776; Member since: Jul 28, 2015

Yep, thats why S7 destroy everything on the market right now for the money, its 530 euros where i live brand new, so you get the idea.

67. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

That's the only way I buy.

68. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

I think what has happened is this. For me back in the late 70's and the 80 and 90's, there were lots of tech brands we all knew that made quality products. Apple of course, but also Sony, ATI, Intel, and yes even Microsoft have all made very high quality products that we loved for one reason on another. When someone asked us what they should buy, it was easy to pick the best name in quality and we would feel good about it. But now they all have lost this quality and some people, since humans are creatures of habit; simply refuse to accept the fact that the company we use to know 10 or 20 years ago, is not that same company now. Microsoft certainly is not the same company they were back in the late 70's and early 80's. Apple isn't that same company either. Neither is Sony and many others. Its these people who need to step back and take a look at those companies today and compare how they were then and be open minded to see is their focus has moved from bring us quality products all for increase profits. This is why Asian brands yet again are now beating US companies at products, because yet again these Asian companies aren't cutting corners, they are spending hefty amounts of money on R&D, they are bring differentiation to their products; they aren't giving all their attention to just one category of products, and their product diversity is why they never have to rely on having all their eggs in one basket. Every US company should be ashamed that every market we one lead in is being taken over by outsiders. Once upon a time I would never buy a product unless it was made by a US company in the USA. But now, the best products are simply no longer made by the best company's from the USA. That's just too bad! Because I wont support them out of some stupid habit or illusion. I will buy what works best and if that means no products from US company's; OH WELL!!

4. HugoBarraCyanogenmod

Posts: 1408; Member since: Jul 06, 2014

The title should change, the Apple Samsung duopoly fight is fading since thermonuclear war. Both totalled from more than 50% peak to now less than 40% This will be more interesting

9. Hallyu

Posts: 790; Member since: Jul 21, 2015

The funniest part of this market share is that the Chinese brands are trying so hard to beg consumers for attention. No one can really imagine how miserable they are while some of them can't even make profit. Let's see how long they are willing to slap themselves. LOL

50. dimas

Posts: 3240; Member since: Jul 22, 2014

Just so you know, samsung was once a knock-off imitator at their early technological years.

75. SonyPS4

Posts: 347; Member since: May 21, 2013

Korean brand are now similar to Japanese 15 years ago. Still strong but slow down.

12. TerryTerius unregistered

Eh, kinda. Ultimately those two are making the overwhelming majority of profit in the smart phone industry to the point where they are nearly the only two making any real money. That largely comes to them running the tables in terms of sales of upper market phones. As of yet, no other company has managed to successfully invade that territory firmly held by Samsung and Apple. Growing marketshare is one thing, but breaking their stranglehold on the high-end of the market where the money is to be made is a different beast entirely. But who knows? Competition is good for everyone. Maybe it will happen.

5. dimas

Posts: 3240; Member since: Jul 22, 2014

Your move, apple.

6. SIGPRO

Posts: 2810; Member since: Oct 03, 2012

Bye bye Apple.......flushing down the toilet will continue!

16. 444777

Posts: 399; Member since: May 02, 2016

The ip7 will be a flop to. Expect more red inks. Flushing down the gutter.

7. Chuck007

Posts: 1409; Member since: Mar 02, 2014

Love Sammy but the truth still holds... Chinese OEMs are catching up quite drastically every quarter. I wouldn't call them effectively widening the gap when they are losing sales too IMHO.

8. Hallyu

Posts: 790; Member since: Jul 21, 2015

Samsung will continue to be the KING forever. Nothing can change this trend.

19. BradyCrack

Posts: 835; Member since: Dec 29, 2015

Isn't that what people said about Nokia and Blackberry?

42. Hallyu

Posts: 790; Member since: Jul 21, 2015

Nokia was one of the real innovators I admit it. But still, it couldn't keep up with Samsung who was developing rapidly in 2005. When the smartphones era began, Nokia lacked a lot, and it decided not to join Android arena since it knew it would lose to Samsung. Blackberry? I have no idea when it was once the king.

44. kiko007

Posts: 7385; Member since: Feb 17, 2016

From about 2006-2010 I believe as to when Blackberry was the king of mobile.

69. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

The difference is, all RIM had was services and a phone. Nokia just had services and a phone. Samsung has services, phones, tv's, applicances, components, chips, tanks, ships, displays, ram, internal flash, computers, ssd's and so much more. Diversity is key. Facts have show that the one product holding up a coming, just doesn't work anymore. Even Microosft was smart enough to diversify past Windows. Microosft has several successful products in both hardware and software. Right now Apple has one successful product. What happens when its no longer successful? This is what you dont understand. RIM and Nokia had all their eggs in one basket. So does Apple. This is why Apple will die long before Samsung does. Sure Apple is vesting interest in other things. But unless Apple jumps out with some exclusive concept in cars no one has, to make them as cheap as gas burning options, Apple doesn't have the experience or the nohow to even beat the other automakers who have already been spending time and money on such and many already have products being sold.

22. 444777

Posts: 399; Member since: May 02, 2016

Samsung the advanced innovative company. Unlike iFruit who sales are driven by Brand logo recognition.

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