Samsung tops in China for smartphone sales last year, with Apple ranked fifth

Samsung tops in China for smartphone sales last year, with Apple ranked fifth
Samsung was the leading smartphone manufacturer in China last year with three domestic firms ranked second through fourth. Those companies would be Lenovo, Huawei and Coolpad. Apple was fifth. Analysts blamed Apple's weak showing on tepid sales of the Apple iPhone 5c and the delayed launch with China Mobile. It wasn't until last month that Apple finally started selling the iPhone through the world's largest carrier.

Q4 sales of smartphones in China rose 21.9%, but on an annual basis, the number was 15.9% year-over-year. Analysts say that this represents a declining trend in sales of smartphones in the country. Home town companies like Xiaomi have been affected by internet sales by rivals like Huawei and Coolpad, both using secondary names online.

Strong sales during the Lunar New Year are expected to drive smartphone sales to the 100 million level in the country during the first quarter. One analyst characterized the smartphone market in the Asia as favoring handsets with higher specs and lower prices. One of the poster children for this campaign is the Xiaomi Hongmi, aka Red Rice. The device offered decent specs for just $130 lock, stock and barrel. On Tuesday, the Hongmi was given a name for international sales, the Xiaomi Redmi.

source: DigiTimes

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3 Comments

1. Topcat488

Posts: 1415; Member since: Sep 29, 2012

With Xiaomi Red Rice on the table, Samsung and Apple will have a tough time serving up dessert in the Chinese market. Chinese People are not stupid, and for $130.00 with those specs, China Mobile ain't gonna help that much. o.O

2. JMartin22

Posts: 2369; Member since: Apr 30, 2013

It's not just specs at a cheap price that are the only consideration. It's the quality of that same hardware that count the most. Do you really want a display with a lot of pixels, but poor efficiency, display calibration or brightness? Or a camera with a lot of Megapixels, but terrible picture quality? Or some poor 8 core quality MediaTek processor that that applications will only utilize 1/2 cores of? Instead you're better off with a high quality and efficient quad-core processor. Let's lot forget software optimization efficiency for the best battery life. Ultimately, for people who these aspects matter to, they're going to ideally go for the more premium and reliable option, you get what you pay for. Most of these Chinese brands can't match Samsung or even the slightly overpriced Apple.

3. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

Agreed. Samsung and Apple might have higher margins, if it's counted on production costs. However, they are much much better designed and optimized devices than Chinese ones, for example dual-core Samsung can match performance of 4 or 8-core Chinese one or even beat it, same thing with cameras, display quality (not resolution) quality of materials etc. Xiaomi and Oppo are great, quality manufacturers, though and especially Huawei and ZTE show some kind of hope, also.

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