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Samsung to take on the Apple Store concept with an opulent London beachhead

Posted: , by Daniel P. Daniel P.

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Samsung's new London stomping ground is shaping up to be pretty impressive

With more than $13 billion profit forecast for the last quarter, Samsung is no longer a runner up in that regard, and wants to be perceived as the start that it is right now. People in the know share that its first order of business might be to open flagship stores like the ones Apple has on key locations in major cities, and one of the beachheads will be in London's upcoming Coal Drops Yard mall, which has been designed by Thomas Heatherwick with a curved roof, and some amazing architectural solutions. 

Samsung has reportedly already leased 20,000 square feet (1,858 square meters) at the top floor, which means it will occupy a fifth of the total space of the trendy London mall. The surface is similar to Apple's central Store in Regent Street, so Samsung is aiming high, as it also has a huge showroom at New York’s Meatpacking district that it flaunts as being a lifestyle place, just like Apple now touts its shops as "town squares." In any case, Samsung's newer phone designs deserve a place created by a famous architect to shine in, and Thomas Heatherwick may be just the fit.

source: Bloomberg

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