Samsung to take on the Apple Store concept with an opulent London beachhead
Samsung's new London stomping ground is shaping up to be pretty impressive"
Samsung's newer phone designs deserve a place created by a famous architect to shine in, and Thomas Heatherwick may be just the fit.Samsung has reportedly already leased 20,000 square feet (1,858 square meters) at the top floor, which means it will occupy a fifth of the total space of the trendy London mall. The surface is similar to Apple's central Store in Regent Street, so Samsung is aiming high, as it also has a huge showroom at New York’s Meatpacking district that it flaunts as being a lifestyle place, just like Apple now touts its shops as "town squares." In any case,