Samsung to take on the Apple Store concept with an opulent London beachhead

Samsung's new London stomping ground is shaping up to be pretty impressive

Samsung's new London stomping ground is shaping up to be pretty impressive" 


With more than $13 billion profit forecast for the last quarter, Samsung is no longer a runner up in that regard, and wants to be perceived as the start that it is right now. People in the know share that its first order of business might be to open flagship stores like the ones Apple has on key locations in major cities, and one of the beachheads will be in London's upcoming Coal Drops Yard mall, which has been designed by Thomas Heatherwick with a curved roof, and some amazing architectural solutions. 

Samsung has reportedly already leased 20,000 square feet (1,858 square meters) at the top floor, which means it will occupy a fifth of the total space of the trendy London mall. The surface is similar to Apple's central Store in Regent Street, so Samsung is aiming high, as it also has a huge showroom at New York’s Meatpacking district that it flaunts as being a lifestyle place, just like Apple now touts its shops as "town squares." In any case, Samsung's newer phone designs deserve a place created by a famous architect to shine in, and Thomas Heatherwick may be just the fit.

source: Bloomberg

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30 Comments

1. tangbunna

Posts: 446; Member since: Sep 29, 2016

photocopy machine.

14. piyath

Posts: 2445; Member since: Mar 23, 2012

Exactly!!! They will copy even the architecture of the toilets in Apple stores....LOL

16. AxelFoley

Posts: 537; Member since: May 30, 2017

With the top of the IPhone X being in the shape of a toilet seat, copying toilets is a common thing now.

18. Sammy_DEVIL737

Posts: 1504; Member since: Nov 28, 2016

LMAO.

21. Klinton

Posts: 1408; Member since: Oct 24, 2016

You iboys couldn't even understand that Samsung can "copy"(if want) anything Apple(BS)- with no problem. But Apple MUST pay Samsung every high end NEW technology that Samung invent , or develop

26. Georgio

Posts: 177; Member since: Nov 21, 2016

Another brainless Isheep !!

2. trojan_horse

Posts: 5868; Member since: May 06, 2016

Why say Samsung is taking on Apple store concept? Did Apple invent such a concept in the first place? We've seen such concepts in the past and even in action movies! What's the poij

4. afrohoxha

Posts: 207; Member since: Mar 13, 2014

Because it's tagged under 'Apple' and you know the rest...

6. wtmana

Posts: 56; Member since: Nov 27, 2013

Nokia did it before apple

12. darkkjedii

Posts: 30786; Member since: Feb 05, 2011

Based on success, does that even matter?

19. Subie

Posts: 2275; Member since: Aug 01, 2015

Did Nokia do it before Sony?

8. bucky

Posts: 3771; Member since: Sep 30, 2009

Because you know exactly who they are aiming at with almost everything they do. they will even jump on rumors and push it out first just because.

15. cmdacos

Posts: 3819; Member since: Nov 01, 2016

Riiiiiighttttt

10. Nine1Sickness

Posts: 896; Member since: Jan 30, 2011

They invented the concept of paying actors to stand in line.

22. Wiencon

Posts: 2278; Member since: Aug 06, 2014

Wow you really impressed bunch of 13 years olds on this site

3. trojan_horse

Posts: 5868; Member since: May 06, 2016

Why say Samsung is taking on Apple store concept? Did Apple invent such a concept in the first place? We've seen such concepts in the past and even in action movies! What's the point?

7. B-power

Posts: 258; Member since: Feb 22, 2014

For the clicks.

5. TeriusRose

Posts: 108; Member since: May 12, 2017

Pretty cool looking shop. Hmm.

9. HansP

Posts: 542; Member since: Oct 16, 2011

iPhonearena being Apple centric... That part is at least not news.

11. darkkjedii

Posts: 30786; Member since: Feb 05, 2011

About damn time Samsung. That's Apple's ace up the sleeve...brick and mortar stores. I love that about Apple, and that's what needs to be absolutely copied. Can't wait till they hit here.

23. uncle_gadget

Posts: 1050; Member since: Sep 20, 2017

Samsung has had stores in Korea and other places. They dont seem to do well.

13. YeahYeah

Posts: 247; Member since: Mar 16, 2016

iphonearena at it again..

20. mootu

Posts: 1374; Member since: Mar 16, 2017

Samsung has had brick and mortar stores in the UK for years, Or am I missing something?

24. uncle_gadget

Posts: 1050; Member since: Sep 20, 2017

Since Samsung makes more than just phones, their own stores make since.. Amazon has all but shutdown most electronic store options, with only Best Buy hanging on by a thread. HhGregg came and went. Once Beat Buy does, whixh it will, Samsung will need stores to sell its own stuff. But at least it won't just be a boring phone store or boring like Microsoft Stores. Even Nokia, Sony and Gateway stores were all boring and lifeless. Verizon's Technology Store at least play awesome music, but the displays are boring. They need to liven up the themes for these stores. They all look like dumb museums.

25. omnitech

Posts: 1131; Member since: Sep 28, 2016

I am a big Samsung fan but judging from the traffic at their bc stores, they don’t have enough clout to do this yet. Kind of like when HTC thought all they needed to do was blow billions on Robert Downey junior marketing. This might be a lost cause.

27. uncle_gadget

Posts: 1050; Member since: Sep 20, 2017

Other OEM's have had stores. Gateway, Nokia, Motorola, Sony and others, well before Samsung, Microsoft and Apple decided too try. The reason Apple has been successful is because of there fan base. The sheep just flock to the nearest Apple farm store and most just walk around looking. Tbey do offer a benefit. They so offer service and bot jus6vsalea. But the service isnt same day, it's grossly expensive (gotta pay for those ugly museums) and to me the atmosphere is boring. It's just a showroom. Apple just dowsnt have enough products to make it worth it IMO. Samsung store woukd have morw thwn just phones, because they have othwr electronics and appliances. I domt think its gonna catch on in the US@, because of Best Buy and a wealth of carrier's stores and the fact Samsung doesn't have sheep here.

31. Tabby_Tiger

Posts: 304; Member since: Jan 23, 2017

Samsung Experience stores in Australia ain't great. They told me they only stock cases and batteries for newer models. I'd expect a specialised Samsung store to stock such item and give customers a reason to shop there.

30. Tabby_Tiger

Posts: 304; Member since: Jan 23, 2017

Same here in Australia. Compared to Apple stores there just ain't enough people browsing their products to justify such a store. Samsung brand is very popular but no Android product generates the enthusiasm that Apple magically generates anywhere in the world!

29. omnitech

Posts: 1131; Member since: Sep 28, 2016

They have stores in Richmond and Burnaby bc and the traffic is quite poor, nowhere near an Apple store on a slow day. That’s why I don’t think it’s the right time yet.

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