Samsung takes a bite of the Apple with two new ads

Samsung takes a bite of the Apple with two new ads
Remember the good old days when Samsung made fun of those Apple fans waiting on line for the next iteration of the Apple iPhone? Ah, life was simpler then as Samsung's ad team created characters like the Barista, the Apple fan who was too creative for the Samsung Galaxy S II. Now, Samsung has a couple of new spots that make fun of both the Apple iPad Air and the Apple iPhone 5s.

The first spot takes Apple's iconic pencil ad for its top of the line tablet, and turns it around to show off the new Samsung Galaxy TabPRO 10.1. "And would you look at that, the Galaxy Tab even does multitasking," says the off-screen announcer. The ad shows off the thinner footprint and higher-resolution screen on the Samsung slate.

The second ad features Miami Heat superstar LeBron James and compares the Samsung Galaxy Note 3 with the Apple iPhone 5s. The off-screen announcer notes (no pun intended, really) that the larger, higher-resolution screen on the Note makes LeBron's slam dunks look better. And then there is the S Pen. "No S Pen hidin' in this other phone. Believe me, I've checked." And this is where Samsung shows us some of the things you can do with the S Pen and the Galaxy Note 3. Comparing the Samsung Galaxy Note 3 to the Apple iPhone 5s "is a serious mismatch," says the announcer.

We're pretty sure that you are going to see these new spots on television quite a bit in the weeks ahead. But before you do, you can see them right now by clicking on the videos below.

source: Samsung (1), (2) via AndroidAuthority



1. Malki

Posts: 68; Member since: Feb 20, 2013

Nice one Samsung :D

25. james004

Posts: 486; Member since: May 15, 2013

Samsung got some deep pocket when it comes to marketing.

36. Mxyzptlk unregistered

Too bad they don't have deep pockets in the quality control department.

39. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Why? You not happy with the iPhone made by Samsung. LOL!

28. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

I really like it. I really do. Just show what the phones can do & let the people decide. Can't go wrong there... +1

57. Jeradiah3

Posts: 1149; Member since: Feb 11, 2010

definitely cant go wrong with that commercial lol.

56. Daftama

Posts: 641; Member since: Nov 03, 2012

Haha haha I can't stop laughing about the first one... And serious miss match hahha

64. microsoftnokiawin

Posts: 1268; Member since: Mar 30, 2012

correct me if I'm wrong but Microsoft has already made several ad about the two things at one concept liker here for example here's on of many:

2. androiphone20

Posts: 1654; Member since: Jul 10, 2013

Sammy is out of marketing ideas (some of last year's ads were borderline too cheesy), so its back to the drawing board. I believe they generate tons of revenue from ads like these, clearly the foldable displays failed to make up for this year's hype so they turned to the old trick in the book Microsoft-style.

18. networkdood

Posts: 6330; Member since: Mar 31, 2010

so, showing off what a device can do that an Apple device cannot do is old? Nothing wrong with honestly, unlike Microsoft and their ads...I love the ads that show how you can transfer data by touching phones, or when the guy is playing a game alongside the tiny iphone...obviously, people do want bigger phones - very relevant ads - or the ad where the iCult was in line waiting to buy their device....that was hilarious...

20. androiphone20

Posts: 1654; Member since: Jul 10, 2013

no, no you're totally right, totally

26. tedkord

Posts: 17479; Member since: Jun 17, 2009

Oldest trick in the book. "I'm a Mac. I'm a PC."

3. Liveitup

Posts: 1798; Member since: Jan 07, 2014

The next big thing is here?, more like the next big thing inspired by Windows is here.

19. tech2

Posts: 3487; Member since: Oct 26, 2012

How ?

34. good2great

Posts: 1042; Member since: Feb 22, 2012

the slide over menu while the movie was playing... windows 8 sir.

35. tech2

Posts: 3487; Member since: Oct 26, 2012

Firstly, that was multi tasking menu and not opened apps list like windows. Even if it is how is that a Windows only feature ?! As far as I know its been there since Galaxy Note which was released over 2 years ago. By your logic even the android notification bar which can be accessed during video playback is copied.

65. microsoftnokiawin

Posts: 1268; Member since: Mar 30, 2012

yeah but windows tablets advertised that feature 1st microsoft made quite a number of apps advertising it make it look like so that ad looks like a rip off with all due respect

66. tech2

Posts: 3487; Member since: Oct 26, 2012

Re-watch the ad. The point of advertisement is 'multi tasking apps' and not 'multi-tasking menu' itself. Going by your thinking, notification bar in WP8.1 is android rip-off too, isn't it ?!

68. microsoftnokiawin

Posts: 1268; Member since: Mar 30, 2012

i'm talking about the ad idea it's a rip off not the features themselves

4. androiphone20

Posts: 1654; Member since: Jul 10, 2013

Crap, Alan you were taking too long with this article :P (the ads were funny though)

5. Doakie

Posts: 2478; Member since: May 06, 2009

I'm pretty sure the Barista dude was too creative for the Galaxy S3 not the S2.

6. jesuskz

Posts: 5; Member since: Nov 05, 2011

The first one was much better the second one just tried too hard.

7. Carlitos

Posts: 684; Member since: Oct 23, 2011

Great ad Samsung. Both were pretty good. Shatter that idea from iPhone users minds that they have the best and the greatest.

10. rawbow

Posts: 428; Member since: Mar 30, 2012

Its only in the mind of Apple haters believe me :D iPhone users such as myself believe that nothing beats the ecosystem and design of Apple/iPhone, thus the utility :)

13. networkdood

Posts: 6330; Member since: Mar 31, 2010

Hey, must be nice to be brainwashed - there is that over hyped word again - ecosystem - yeah, you just stay in your closed ecosystem while others play in an open one...

24. vincelongman

Posts: 5755; Member since: Feb 10, 2013

Yea, I ran away from their closed ecosystem, and got a Nexus 5 (Still use iTunes though) I've never looked back since, don't miss anything, so much better apps on android.

38. Diezparda

Posts: 941; Member since: Oct 23, 2013

ah iTunes, for me it's the only downside features that Apple has. Is it necessary to use iTunes all the time to upload most content to your device? (well i'm using iDevice since 4 years ago, and i hate iTunes) it take twice amount of time just to tranfering data and unlucky me it crashes all the time and all my library suddenly become empty out of nowhere (it happen a lot). Not to mention sometimes it won't sync the data... Android drag and drop is true simplycity.

46. vincelongman

Posts: 5755; Member since: Feb 10, 2013

Yep, iTunes syncing is one of the main reasons I got sick of iOS, it was too slow and constantly had problems like missing songs/album art and crashes. Now I've moved mostly to Foobar.

47. Diezparda

Posts: 941; Member since: Oct 23, 2013

thanks man for being honest, it's not like i am hater i'm using iPod 4&5th and an iPad 4 right now but i'm not a blinded fans who is willingly to defend a brand for no reason. Android apps ecosystem is not far behind iOS apps ecosystem, but iOS has better selection for tablet optimized apps based on my experionce (i'm using a note 10.1 n8000 before) and kinda not satisfied but if you had smaller tablet like Nexus 7 which in my opinion is the best & most valuable small tablet it's not a big deal.

67. vincelongman

Posts: 5755; Member since: Feb 10, 2013

I think the Android phone apps are basically on level with iOS. I think some android apps are better than iOS apps (my favorite are Muzei, Tasker, Pushbullet, reddit sync). Android still has a problem with some apps being straight ported from iOS (e.g. Instagram and most apps made by banks/school/uni...). I agree with you that Android tablet apps aren't as optimized as iPad apps. Personally I have a HP Pavilion 13 x2 (Windows 8.1 hybrid). I chose it because I wanted full MS Office for uni and the 13" screen. Thank you, I like it when people are honest and unbiased as well :)

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