Samsung solidifies its top position in the fast-growing LTE market
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The LTE smartphone segment is growing at a rapid pace, and Samsung is at the lead of its expansion. Thanks to its diverse range of LTE-capable handsets, Samsung Electronics took the largest share of the LTE market in this year's the second quarter, solidifying its position as a dominant player in this fast-growing market segment.
According to market research firm Strategy Analytics, Samsung sold a variety of LTE-enabled products, including the Galaxy S5, Galaxy S4, Galaxy Grand 2 LTE, Galaxy Core LTE and the Galaxy Note series, for a total of 28.6 million LTE devices sold in the year's second quarter alone.
With the release of the Galaxy S5 Broadband LTE-A in June, Samsung introduced the world's first smartphone that supports LTE Category 6, further proving its leadership in the fast-growing LTE market. The Broadband LTE-A boasts a download speed of 225 Mbps, which is up to three times faster than any previous version of LTE. Samsung is committed to maintaining its leadership in telecommunications technology by building upon its expertise in manufacturing parts, handsets and network devices in the LTE category.
Over the years, Samsung's LTE leadership has been unmatched. The company has been responsible for many of the world's firsts in the LTE category, including the launch of the Samsung Craft, the very first LTE handset, in 2010. Then in 2011, Samsung introduced the Galaxy S2 LTE, which ushered in the age of LTE globally. And most recently, in 2013, Samsung unveiled the Galaxy S4 LTE-A – the world's first LTE-Advanced smartphone.
Samsung wants to continue innovating in order to provide additional LTE services beyond speed to its consumers. As an example, Samsung has become the first to commercialize two advanced technologies – VoLTE and eMBMS. The first, VoLTE, allows users to enjoy quality voice calls through LTE network, whereas eMBMS enables high-definition multimedia broadcasting through an LTE base station. Samsung's eMBMS solution was recognized as the "Most Innovative Application or Service" at the LTE World Summit held in Amsterdam in June, further emphasizing the company's experience in commercializing such advanced technologies.
Samsung has been able to constantly maintain its LTE dominance through effectively optimizing the connectivity between the handset and the network to ensure maximum performance and by maintaining top competitiveness in LTE standard patents. With the LTE market representing a big opportunity for growth and continued innovation, Samsung seeks to set itself even further apart from the competition and to provide consumers with the most robust offering of connectivity options.
Samsung plans to continue both its technological and market leadership in the LTE category through the synergy of its state-of-the-art mobile technology combined with its ability to customize technology based on differing partner needs, ensuring the best, most comprehensive customer experience.