Samsung sold more tablets than Apple in three regions during 2013

Samsung sold more tablets than Apple in three regions during 2013
While the Apple iPad remained the most popular tablet in the world for 2013, Samsung was on top of the tablet market share tables in three regions last year. The data comes from Strategy Analytics and shows that the Korean based manufacturer sold more slates than Apple in Central-Eastern Europe, Latin America, and Africa-Middle East. Sammy's slice of the tablet pie in the three regions for all of last year was 25%, 22.8% and 18.3% respectively.

In those three regions, the iPad garnered market share of 22.5%, 22.3% and 17.7% respectively. The margin of victory for Samsung in those three regions was paper thin, but was still a major victory considering the domination by Apple of a market that it created in 2010, with the launch of the OG Apple iPad. In 2012, Apple had the top market share in all regions. Analysts put the blame for Apple's declining market share on the tech giant's once-a-year unveiling of its new slabs while Samsung and other manufacturers continually launch new tablets throughout the year. Samsung is ready to release this month, a number of new tablets including the Samsung Galaxy NotePRO 12.2, Samsung Galaxy TabPRO 10.1 and the Samsung Galaxy TabPRO 8.4. In addition, with Android flavored smartphones continuing to be the most popular in the world, many tablet buyers are sticking to a model using an operating system that they are familiar with.

In 2013, the Apple iPad led the global tablet market with a 32.7% market share, which worked out to 74.2 million units shipped. That was a 5.7% drop from the 2012 number. Despite the decline, Apple found itself shipping more tablets than anyone in North America, West Europe and Asia-Pacific. Samsung had 18.3% of the worldwide tablet market in 2013, shipping 41.7 million units last year.

For the current quarter of this year, Strategy Analytics sees Samsung shipping 14.6 million tablets to grab a 23.3% share of the market. That is expected to further cut into Apple's share, estimated at 33.2% for the January through March period of 2014.

Thanks, Anonymous Tipster!

source: KoreaHerald via gforgames

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14 Comments

1. twens

Posts: 1165; Member since: Feb 25, 2012

Hehehe, yet they claim apple has got nothing to fear. Lol

2. SleepingOz unregistered

They did it again! It's just a matter of time now, since they up their game with high end tabs like the TapPro and NotePro.

3. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Apple still has nothing to fear I think, their group only buys their products as seen in the phone market. Apple has always had a small group of fanatics and those that are influenced by said fanatics. As long as they have that market secured they will always do well even if they release garbage for several years. They can also release the iWatch and even if it sucks hard, they will still do well when the fanatics buy that stuff. That is why MS or Samsung won't succeed like Apple with new products. They will actually have to build something good because they do not have nearly as many mindless drones. That is just how the current tech world works.

4. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

Only Apple fans buy iPhones/iPads? That is biggest BS I've heard from long time. Have you seen how much they sell? I'm 120% sure that Windows users have/buy more iPhones/iPads than Lumias/Surfaces. Also iPhone base is many many times bigger than Mac base. I'd say that Apple fanatics are about half of total Mac users and 99% of those use an iPhone.

5. darkkjedii

Posts: 30836; Member since: Feb 05, 2011

Agreed, apples products sell like hotcakes, cause they're darn good. Remember when it comes to the iPad, in addition to the mainstream consumer base there's, the NFL, MLB, NASA, elementary school-college, NASCAR, various science institutions, and the broad scope of the medical industry using iPads. Mindless drones huh? Sounds like the typical iHate. Apple is bank...+1

6. troutsy

Posts: 378; Member since: Feb 17, 2012

You are drawing some weird conclusion between being an Apple fan and using a Mac computer. Final's comment only suggests that people that enjoy Apple products are likely to buy new Apple products or replace their current Apple products with new ones. That's not a far fetched claim for any company, but Apple does have a stronger cult-following than most.

8. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

Yeah, I made it bit unclear. I meant that if you have Apple product, you are not necessarily a fanatic. And that Mac thing, sorry, probably it's not 50% but I hope that you see my point. I politically say that quite big percentage of Mac users are fans of Apple. And of course, if you have iPad or/and iPhone, you still can be Apple fan, eventhough you don't own a Mac.

9. darkkjedii

Posts: 30836; Member since: Feb 05, 2011

Your post makes sense, shows respect, and isn't last with silliness. Post 3 is typical if this individual low key attempts to constantly start a flame war. That's why ihavenoname responded the way he did. +1

14. donfem

Posts: 708; Member since: Mar 30, 2011

Funny that when Samsung purportedly sold more phones based on its shipments, ipologists tried to downplay that "because Samsung shipped too many phones, which were not purchased'. In this article, referrence was made on shipments with Samsung having shipped less but gained more market share. No referrence to apple shipments with slight better margin from them though.

10. Ant34

Posts: 193; Member since: Aug 10, 2013

That's not what he/she said. Apple has a set of loyal customers who will buy their products no matter what and that's why they have nothing to fear from other manufacturers. Apple will make money because of that loyal fan base. Conversely, Samsung doesn't have that type of customer loyalty with the possible exception of the Galaxy Note phone series. I think many Samsung customers including me have no problem purchasing a device from another manufacturer.

12. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Yea I think they jumped the gun a bit on the bashing but at least one seems to have realized it. I mentioned other companies in the same light in the comment so don't know why they went off the rail. Thanks to you and troutsy though.

13. JerryTime

Posts: 468; Member since: Nov 09, 2013

I just find it humorous how Apple's "mindless drones" are so quick to jump to their deity Apple's defense. And then talk about how amazing their crap is etc etc etc... And then they state that their not.. priceless like a Mastercard commercial Oh and I agree with you Flash.

7. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

Samsung tablets smoke the iPads in terms of sales here in India.

11. Arirank

Posts: 40; Member since: Jan 19, 2014

Samsung tablets n phone dominates in some countries in South-East Asia. Go Sammy !

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