Samsung reclaims top smartphone maker by volume spot from Apple
Strategy Analytics reports that Samsung Electronics has reclaimed its position as the world's top smartphone maker by volume from Apple during the first quarter of 2015. Samsung shipped 83.2 million smartphones worldwide and took a 24% market share in the quarter. This is a fair bit less than the 31% share Samsung had a year earlier, but it's more than Apple's 18% share.
Samsung's global performance has stabilized in this quarter, said SA executive Neil Mawston, which has helped the company re-establish its dominant position. Samsung's latest mobile products, the Galaxy S6 & S6 edge, have been enjoying tremendous success, with Samsung expecting to sell more than 70 million units of both. The company had to triple the production of Galaxy S6 edge smartphones to keep up with demand, and its launch even "coincided" with a sales decline of the iPhone 6 and iPhone 6 on Korean turf. Samsung has started 2015 with a bang and made us ever more curious about its 2nd quarter results.