Samsung partners with Vogue and GQ to promote the Galaxy S6 series among fashion-minded customers

Samsung partners with Vogue and GQ to promote the Galaxy S6 series among fashion-minded customers
Samsung has just announced that it is partnering with both Vogue and BQ - two of the most influential fashion magazines in the world - to promote the Samsung Galaxy S6 and S6 edge among the ranks of fashion-minded readers. 

This is not an entirely new behaviour from Samsung, as the company also partnered with Vogue last year to promote the Galaxy S5. Just a few weeks ago, Samsung launched a range of designer-made cases for the Galaxy S6 and S6 edge, with some of the partners including Swarovski, Montblanc, Burton, and Rebecca Minkoff.

Samsung is at the wheel of a huge marketing machine, one that seems to have focused most of its attention towards promoting the company's latest flagships, the Galaxy S6 and the Galaxy S6 edge. In the last few months, Samsung created a bunch of promos for the S6 series, with the most recent of them taking jabs at Apple's iPhone 6.

It looks like Samsung is keen on promoting its high-end handset as 'essential' fashion statements, which makes a lot of sense given that premium smartphones are not far from branded sunglasses and luxury watches in terms of price, and, more recently, style. As a side note, it's worth mentioning that the Galaxy S6 and the Galaxy S6 edge are two of the most fashionable smartphones currently around, and the two new ad campaigns have yielded subjectively better results than last year's Vogue campaign for the Galaxy S5. Take a look at the photo gallery below and see for yourself!


source: Samsung (1) (2)

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13 Comments

1. waddup121 unregistered

ooh very nice

4. -ARTE-

Posts: 80; Member since: Jun 14, 2015

She is....

5. AlikMalix unregistered

Phone is not a fashion, it's a tool. A disposable tool you get rid of in 2-4 years. I hate what these ads are doing to Samsung. Apple users are all gay so they need this kind of ads, samsungs users are real men and women - the middle and low class, we need commercials of a guy eating a burger holding a Samsung phone not this preppy little lollipop. What a disgrace. Makes me not wanna buy another Samsung.

6. -ARTE-

Posts: 80; Member since: Jun 14, 2015

Well Apple is a fashion. That's why if you don't own an iPhone, you're not cool or fashionable.

8. AlikMalix unregistered

True, the only good thing an iPhone does is look cool in your pocket. I mean it doesn't do anything, at all. Just a metal slab with a glass glued to one side. When you own an iPhone, you need another phone to get day to day tasks done. I'm surprised Apple doesn't sell an iPhone on a chain. The gold one would really cool in a Rap video hanging on Jayz neck.

13. -ARTE-

Posts: 80; Member since: Jun 14, 2015

What's wrong with AlixMalix, you always give credit to Apple no matter what. Last couple of days you're against them. Something's not right.

10. TerryTerius unregistered

So let me get this straight. Because you personally don't appreciate or care for aesthetics, you're upset that Samsung is marketing towards the hundreds of millions of individuals that don't share your particular sensibilities... and that would cause you to not get the phone... That doesn't make any sense. Why would it matter to you who else is buying the S6, how Samsung is marketing to them or what their personal preferences are or mindset is? Why would something that doesn't affect you or your experience with the phone in any way shape or form even matter to you? Asde from that, who the hell are you to say whether or not someone is so called real based upon their income. What the hell does that even mean? Authenticity is by no means connected to income, and no one is cookie cutter in any particular socio-economic strata. Ridiculou Outside of those that resent people that have money I've never heard of somebody saying they didn't want to buy a product because it was marketed as being high end. For the average human being, feeling as if you were buying something with an air of exclusivity and quality is an incentive, not a deterrent. That is a FACT. Americans are spending more and more money on fashion and tech than ever before, as is true of Europe and China is booming in the luxury segment as well. And this is true for both the middle class and the upper class, income disparity playing very little in this basic psychological truth. Why in the hell wouldn't Samsung to promote their device as being something that is well made and pleasing to the eye, when those are the metrics by which a huge segment of the market looks for their next purchase, all other considerations accounted for? To put it another way, the Mercedes CLA is not functionally far removed from a Ford Fusion titanium SE. Which is priced very closely. But for huge swaths of humanity, dare I say the majority. The Mercedes will always be the more desirable product.

12. AlikMalix unregistered

Terry, I love your post, man. My initial post was designed to spawn such a reply. Keep it real, bro... While I keep experimenting (for fun).... check out my other recent posts... or post #9 below: I cannot believe that one got a thumbs up...

14. -ARTE-

Posts: 80; Member since: Jun 14, 2015

Marc is known as a prestige car, Ford isn't. You will never see rich people buy Ford, but will buy prestigious car. BMW, Audi, Jag, Ferrari, Lambo, RangeRover.

7. Evan_C

Posts: 153; Member since: Dec 15, 2014

I understand they want to advertise, but advertising on these types of magazines is not working out...(personally)

9. AlikMalix unregistered

They're doing it to sell to Apple sheep because Apple customers only buy a phone if they see a model or a famous person wear it, oops I mean "use" it. I have not met a normal person who uses an iPhone - they're all dumb people with their parents money. All of them bought one because they saw a picture in a magazine and have no clue that the iPhone is actually useless.

11. cheeseycheeser

Posts: 413; Member since: Mar 24, 2011

Not only is that HIGHLY unlikely, your homophobia is unnecessary.

15. -ARTE-

Posts: 80; Member since: Jun 14, 2015

I normally never thumb or agree to you,but this and few other post , I agree. Have you just woken up from Apples world? Lmao. It took you all these years to realise? Welcome to reality and out from zombie land.

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