Samsung: our smartphones will get thinner, more premium, and with higher display resolutions

Samsung: our smartphones will get thinner, more premium, and with higher display resolutions
More smartphones with metal chassis, slim profile, and high-res displays are to be expected from Samsung this year, it seems. Samsung will be upping everything on its smartphone lineup - from more premium materials for the design, to higher resolution displays - in order to make its handsets attractive again, and justify their often misplaced price tag.

This is the company's strategy to battle the rise of Apple, which, in different analyst opinions, might have surpassed it as the biggest smartphone maker last quarter. These promises for more premium smartphones are not some "supply chain" rumors, but actual words of Samsung's Co-Chief Executive Officer Shin Jong Kyun during the annual shareholder meeting in Seoul today.

Samsung already started the process with the metal casing of the Galaxy Alpha, then followed suit with the A-series, and now with the flagship Galaxy S6 and the unique S6 edge. Seemingly it will continue this trend unabated, and we might finally see an end to the plasticky, low-res handsets of the Core, Ace, and whatnot lines, that cost more than Chinese phones with much better specs and, often, design. “Samsung Electronics aims to consolidate its leadership in the premium market and plans to newly change the smartphone line-up to strengthen competitiveness,” as per boss JK Shin. Hear, hear.

source: Bloomberg

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70 Comments

2. AlikMalix unregistered

Woohhooo, are you ready for 8K baby, it will be awesome...!!!

11. UglyFrank

Posts: 2194; Member since: Jan 23, 2014

They won't use it 8K for like 4/5years and Apple won't use it for about 20

22. AlikMalix unregistered

I hope that no device I'm interested in use anything above 400ppi Just no point other than drain battery and slow down the OS... I look at my 5S and I couldnt care less if there's more pixels crammed in...

76. j2001m

Posts: 3061; Member since: Apr 28, 2014

Does not drain battery on oled screens and the cpu can easy deal with 2k on samsung phones,

88. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

I disagree. The first 4K smartphone will likely appear within 2 years with 8K coming within 4. Just watch. make sure you remember this post. We are already using 2K displays on phones, well at least some us us are.

15. Awalker

Posts: 1982; Member since: Aug 15, 2013

I think you'll see 4K phones next year.

27. seven7dust unregistered

typical useless gimmicks. 8k makes sense on Tvs not on phones.

30. AlikMalix unregistered

I think 4K is pointless.. I was being sarcastic..

36. mat87

Posts: 4; Member since: Mar 12, 2013

It is...unless You take into consideration incredible possibilities of VR technology. I think that this is the point why Samsung want to add ppi to displays. Right now You can have 3d cinema at home. I was shocked when I put this on with my Note 4. Incredible quality!!!!

42. AlikMalix unregistered

That makes sense... I haven't tried anything VR.. but maybe that's the future.

4. Captain_Doug

Posts: 1037; Member since: Feb 10, 2012

Thinner? How about same with larger battery?

10. engineer-1701d unregistered

the soc will go down so small it will take a 1/4 of the phone and the rest will be battery and display, wider battery same juice

17. TheStanleyFTW

Posts: 252; Member since: Feb 20, 2013

WHY DO COMPANIES NOT UNDERSTAND THAT WE WANT LOOOOONG BATTERY LIFE??? Fast charging is good but not if my battery dies every 5 hours...GOD. My mothers Xperia Z3 Compact got beast battery life, yet the only thing they could do to make the successor better is faster charging (And even better battery life?) :)

78. j2001m

Posts: 3061; Member since: Apr 28, 2014

Sorry the most selling phone I.e. IPhone as a crap battery, s6 is smaller amd as a bigger battery and the battery lasts a long time over it,

18. phljcnth

Posts: 556; Member since: Apr 30, 2012

I think there's something more in creating a thinner device other than for ergonomics and aesthetics purposes. Samsung could be gunning for a foldable device that fits in the pocket. A tri/bifoldable tablet-cum-phone should be 3-5mm thin and so Samsung must work on new tech that will fit in that chassis. This is just a theory though.

23. AlikMalix unregistered

-cum- ...?

35. phljcnth

Posts: 556; Member since: Apr 30, 2012

Don't make me Google that for you.

5. promise7

Posts: 894; Member since: Jul 03, 2013

I would certainly hope so, but that's a given. All manufacturers will improve their phones every year.

8. fzacek

Posts: 2486; Member since: Jan 26, 2014

No mention of battery life?...

13. galanoth

Posts: 428; Member since: Nov 26, 2011

As technology progresses and components get more power efficient, battery life will improve.

16. MrET1

Posts: 110; Member since: Jan 29, 2015

Samsung knows what they are doing. The screen in the S6 for example has 77% more pixels than the one in the S5 and still uses 20% less power. The whole 'higher resolution display kills battery life' thing is only true for LCD, Amoled doesn't have that issue.

24. bodzio1809

Posts: 407; Member since: Aug 28, 2013

Still you are loosing a lot of performance.

28. seven7dust unregistered

agreed , still don't get this trend of going for more pixels and getting less performance and less battery life when most reviews say that it's pointless and makes no difference , I personally can't see the difference at all between 2k, 1080p and 900p , it's a freaking 4-5" screen for gods sake.

33. bodzio1809

Posts: 407; Member since: Aug 28, 2013

People love numbers. They will keep telling to themselves that they see difference. The truth is that they can notice difference only when they stare from very small distance and they look for pixels. They just want to justify buying device with too high resolution. It's like Apple users fingers get bigger. Number lovers are getting much better vision with time. In future they will see difference between 4k and 8k screen on 5' smartphone :-)

41. drunkenjay

Posts: 1697; Member since: Feb 11, 2013

they will if you use gear vr. which was the main reason for the quad hd displays.

45. bodzio1809

Posts: 407; Member since: Aug 28, 2013

Gear VR should use separate screen. Even QHD on 5.1' screen could be not enough.

49. MrET1

Posts: 110; Member since: Jan 29, 2015

You won't notice a performance hit either since most of the rendering except for UI and benchmarks happens in 1080p. Games you play on a 1440p phone are rendered in 1080p and then stretched to fill the screen. And the UI and webpages only require 2D rendering which for 1440p is not much more demanding than for 1080p. Actually the only 3D applications that run in 1440p are 3D benchmarks. This same thing happens on early 1080p phones like the S4 and One M7, they render demanding games in 720p and then stretch it to fil the screen. All of this is done for the sake of fluid gameplay on >30fps. Game developers don't want your phone to run a game in low framerates since that would be bad for the ratings on their games.

79. j2001m

Posts: 3061; Member since: Apr 28, 2014

Nope as all there score even with 2k kill the dev 810

89. bodzio1809

Posts: 407; Member since: Aug 28, 2013

Imagine new Exynos with "only" fullHD screen. Much better performance and 1-2 hours more screen time. Also check graphic onscreen tests. They doesn't look so good.

20. frankg

Posts: 173; Member since: May 14, 2014

Thinner and higher resolution, they are going to loose me... I want thicker, thus getting better battery life and a flush camera!

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