Samsung now holds 46% of the Android ecosystem

Samsung now holds 46% of the Android ecosystem
We've known for a while that Samsung is a huge company, and we've seen a few times that between it and Apple, those two companies cover the vast majority of smartphone revenue. But, now we're seeing what kind of growth Samsung has within the Android ecosystem itself, and it shows that as other manufacturers are flagging, Samsung now holds 46% market share of Android devices.

That means Samsung has doubled its share of the Android ecosystem compared to Q3 2011. The difference has been made up by drops in share by HTC, Motorola, and LG, with HTC having the larges year-on-year drop from 32% to just 16%. The "other" manufacturers gained share, but it's unclear what manufacturers really did the gaining there, although the smart money would be on Asian manufacturers like ZTE, and Huawei. We would be hesitant to assume Sony saw growth. 

The numbers come from MillennialMedia which uses its vast advertising network to measure impressions from various devices. Samsung is almost becoming a defacto choice for Android, but with devices like the HTC M7 on the horizon, do you think other manufacturers can push back?

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73 Comments

59. GALAXY-STORM

Posts: 328; Member since: Oct 13, 2012

Every oher OEM's should copy from samsung,put all their features into theirs. Then we will see them rising.

47. OpTiMuS_BlAcK

Posts: 418; Member since: May 04, 2012

I'm part of the 9%!

45. speckledapple

Posts: 902; Member since: Sep 29, 2011

The reason why Samsung is doing so well is because of the quality of their phones and the support behind it. They have many kinds of phones and every single one you can count on for the support and updates. HTC is losing it because of failures like the Thunderbolt and even the DNA (which leaves much to be desired). Motorola has great phones out with really amazing battery life but with Google taking over they are in transition. The rest, Sony, ZTE, and a host of others, they just do not have enough prescence and again support.

48. XiphiasGladius

Posts: 813; Member since: Aug 21, 2011

Indeed that's Samsung's strong point. As for SONY they have a good software support for an 18 month span, but if you scrutinize it carefully you'll realize that its just B.S. .

36. darac

Posts: 2156; Member since: Oct 17, 2011

Well I actually think Samsung could have a situation with the S4.. their Exynos 5 quad is just not suitable for phones if made on anything above 22nm process. Also, the Amoled screen has problems with calibration and they will really need to put an extra effort into the full hd version if they want to be up there with the next gen LCD

29. XiphiasGladius

Posts: 813; Member since: Aug 21, 2011

Saw that commin'. Also come 2013 if the rumored octa core of the SGS4 is true then they could easily again dominate the market the entire 2013. That Octa core could very well be their biggest selling point against other manufacturers. . .

19. xtremesv

Posts: 299; Member since: Oct 21, 2011

This happens when you only focus in one market and release devices lacking basic features like reasonable storage options and battery capacity, HTC are you reading this? Samsung in the other hand may not have the most impressive phones (design wise) but they have smartly invested in good marketing and global market positioning leading them to the top.

30. redmd

Posts: 1969; Member since: Oct 26, 2011

sorry bro we have been complaining this about htc devices way back the one series. but it seems htc don't read pa lol

40. xtremesv

Posts: 299; Member since: Oct 21, 2011

Actually I was thinking some time before the One series. For example the Evo 4G (1.3 gigs user available), what about the Sensation XL no SD card or the Thunderbolt 4G with 4 GB of internal storage and a 1400 MaH battery or the Inspire 4G the same 4 gigs and a disappointing 1230 MaH batt when the competition standard in 2011 was over 8 GB of storage and the battery over 1600 MaH.

13. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Samsung does push out a great many phones, and the Galaxy S3 goes on sale all the goddamn time now. Kudos to Samsung playing the game nearly as well as Apple. Here's hoping the other manufacturers can grow again.

26. Mxyzptlk unregistered

That's more I can say for Motorola and how they treat they customers.

41. Sniggly

Posts: 7305; Member since: Dec 05, 2009

And how does Motorola treat its customers?

53. Mxyzptlk unregistered

I think you already know the answer.

54. gwuhua1984

Posts: 1237; Member since: Mar 06, 2012

I know I know!!! With love and respect!!!

55. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Yep. The answer is that I have four Motorola phones that still work. Oh, and three Motorola models got Jelly Bean on Verizon already, one of them before even the goddamn Nexus got it. It's obvious, though, that you're not actually interested in the evidence. You just want to work me up with bulls**t because you know I like a certain company. Whatevs, dude. Have fun with that.

61. Mxyzptlk unregistered

I remember there being more than three Moto phones on Verizon. I wouldn't have a problem with them if they didn't pull the stunt they did recently while only compensating customers with only $100 for their phone. I don't wont to work you with anything. You're working yourself.

28. redmd

Posts: 1969; Member since: Oct 26, 2011

truly the S3 is a Best seller everywhere and I can vouch the same for note 2. Samsung strategy is to push out all the segments while maintaining the high end really high. they have achieved an apple like status. iI can't wait for the S4 to come.

33. Ruckus

Posts: 286; Member since: Oct 20, 2011

Mxyzptlk Don't even bring up Motorola haha. I hate my Photon and we have more problems with Motorola models than any other Android! And we probably sell 5-1 Samsung-Motorola and HTC 2-1. Im not sure why Google thought buying Motorola would help.

34. networkdood

Posts: 6330; Member since: Mar 31, 2010

They bought them for the patents...do not be surprised if moto stop making smartphones some day

7. gameday78

Posts: 48; Member since: Mar 17, 2012

i still think the Note II is the best phone out there and still is a Beast! show me a smart phone with more power, battery or speed!!!! yes one will have more of this or that but none have them all in one package!

31. redmd

Posts: 1969; Member since: Oct 26, 2011

I will add to that : more storage, more functionality bigger screen size for a smartphone.

6. Mxyzptlk unregistered

The profit margins are probably thinner though.

5. gwuhua1984

Posts: 1237; Member since: Mar 06, 2012

Congratulations to Samsung, altho I would like them to share a little more with rest of the Android manufacturers.

43. RaKithAPeiRiZ

Posts: 1488; Member since: Dec 29, 2011

if this continues other OEM's will just get fed up , might lead to a civil war :D

3. nnaatthhaannx2

Posts: 820; Member since: Oct 19, 2011

Probably because Samsung has one flagship phone (GS3) that is the same across all the carriers. It isn't spread out with different phones on different carriers. This simplifies advertising and customer recomendations. Now, someone on Sprint can recommend a GS3 to a Verizon customer. Not possible with many other phones.

2. blingblingthing

Posts: 988; Member since: Oct 23, 2012

2013 is going to be crazy. I am a HTC and Sony fan. Currently rocking a HTC one x US version. Thinking of a nexus 4, droid DNA, or high end rumoured Sony device.

9. Captain_Doug

Posts: 1037; Member since: Feb 10, 2012

Heard of the M7?

15. blingblingthing

Posts: 988; Member since: Oct 23, 2012

Yes, but I can't commit to just simply a spec sheet. I haven't seen a photo or an expected launch date.

17. gwuhua1984

Posts: 1237; Member since: Mar 06, 2012

Is the spec sheet even confirmed? or is it still rumored?

20. Captain_Doug

Posts: 1037; Member since: Feb 10, 2012

Rumors have said it should show up at CES or MWC. It has also had just as much exposure as a rumored high end sony device. No reason to count it out yet. Very dependent on when you're planning on upgrading I guess.

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