Samsung might have underestimated Galaxy S III demand: a mistake estimated in 2 million sales units

Samsung might have underestimated Galaxy S III demand: a mistake estimated in 2 million sales units
Huge lines and countless rumors - the Samsung Galaxy S III is without a doubt the most hyped Android device out there, but this quick rise to the top and the user demand coming with it may have surprised even Samsung. The Korean company might have missed an opportunity to sell 2 million more Galaxy S IIIs at launch, if it could handle all the demand for the smartphone. At least that’s what analysts claim the temporary shortage might lead to in the second quarter of the year.

The Galaxy S III roll out was also a bit unfortunate - sales in Europe were slowed down by a manufacturing bug pushing down the pebble blue SGS III 2 to 3 weeks down the stretch, and the handset is being delayed on most carriers in the United States.

And even though Samsung brags about sales likely to go over 10 million in the first two months after the launch of the SGS III, that figure could have been higher.

One of the things Samsung nailed with the third generation Galaxy S is definitely the timing - the Android flagship has the advantage of being released months ahead of the next iPhone, which is widely believed to be its big rival. The only other serious competition comes from HTC’s One X, and that’s about it - LG and Motorola haven’t unveiled anything serious recently, and Nokia is also unlikely to attract much sales of Lumias right now as it’s been confirmed that exysting Windows Phone devices are not getting bumped up to WP8.

"Samsung might have been caught off guard by the demand, not because they did not believe in their own products, but because they might have over-estimated the competition," Gartner analyst Carolina Milanesi said. 

Samsung is now both the world’s largest phone and smartphone maker, topping Nokia in overall phone sales and Apple in smartphone figures.

source: Reuters

Image courtesy of CNET Asia.

Related phones

Galaxy S III
  • Display 4.8 inches
    1280 x 720 pixels
  • Camera 8 MP (Single camera)
    1.9 MP front
  • Hardware Samsung Exynos 4 Quad, 1GB RAM
  • Storage 32GB, microSDXC
  • Battery 2100 mAh
  • OS Android 4.3
    Samsung TouchWiz UI



32. phoenixpr

Posts: 167; Member since: Mar 28, 2012

I have a question, anyone know where I can find a video demonstrating Samsung Galaxy S III data counter widget. In other words if I only have 4GB of data I can use, set the data limit on my ICS Samsung Galaxy S III, so it can stop any data on my SGSII, Any feed back or link to this would be great.

29. wsucoug13

Posts: 164; Member since: May 04, 2012

Very interested to see if the SIII can take some iOS users. If any android can it is this phone, but that is no easy task considering iPhones almost cult like following.

25. husser94

Posts: 24; Member since: Mar 28, 2011


22. androidornothing

Posts: 143; Member since: Apr 26, 2012

I have a feeling the GS3 will top 40 million sales, if not more!! This is truly an iPhone killer because this device is built having the consumer in mind and that's why all of people are really going to like this and I wouldn't be surprised if a lot of people switched from iOS to Android.

17. Mitchel

Posts: 228; Member since: May 25, 2012

Good job Samsung! But please, please, please.. You should learn from this once and for all.. Enough of plastic build, maybe it's time to adapt the "unibody design" using higher quality materials like metal or polycarbonate and put 3,000mah battery so there's no more battery issues or some sh*t like that.. And the HD SAMOLED is losing it's ground right now, it doesn't have a "wow" factor anymore.. S-LCD2 is slightly ahead right now.. Please release HD Super AMO+LCD 352 ppi! lol

24. GuiltyBystander

Posts: 199; Member since: Mar 05, 2012

The S3 is made of polycarbonate.

16. mas11

Posts: 1034; Member since: Mar 30, 2012

Wow even Samsung, who thinks that this is an iphone killer, didn't realize how popular this phnoe would be. Apple should be scared

23. tedkord

Posts: 17536; Member since: Jun 17, 2009

No. Taco has inside sources, and they told him the SGS3 is selling poorly. ;-)

27. mas11

Posts: 1034; Member since: Mar 30, 2012

Damn that sucks, if it's one of Taco's sources it must be true.

15. ryq24

Posts: 876; Member since: Oct 17, 2011

sony seems to be more popular than lg right now.

14. becazican

Posts: 52; Member since: Nov 09, 2011

i have my samsung sIII and loving it

28. wsucoug13

Posts: 164; Member since: May 04, 2012


11. Dj21o

Posts: 437; Member since: May 19, 2011

Pretty sure the GSIII didn't sell well because something new is probably coming out soon. There are too many phones that are being created nowadays. A phone can be out of the loop in 6 months now.

19. SleepingOz unregistered

ROFL! Have you even read the article?

10. denied911

Posts: 361; Member since: May 31, 2012

they couldn't sell more because they have shortage of some components hou do you build phone without screen and sell 2 million as a limited edition?

9. matrix_neo

Posts: 334; Member since: Nov 03, 2011

Samsung really pushing itself to maintain the worlds top phone maker. Galaxy s3 will have huge sales. Last Friday I accompanied my friend to buy galaxy tab 7.7, to my surprised, almost all mobile shops now are selling samsung phones, even putting up their own samsung stores. Before it is dominated by nokia. We will wait at least a month after s3 was launched, then we will know it's fate. But I'm sure it will be successful, only s3 has something new to offer, and that's what other people are craving for.

21. whothisperson

Posts: 102; Member since: May 06, 2012

Indeed, I'm already thinking about what they could possibly come up with to innovate the next S4.

8. AppleConspiracy

Posts: 637; Member since: Oct 18, 2011

Samsung Galaxy SIII is popular only because it symbolically represents a culturological opposition to the religion of iPhone. Samsung and Android is the sign of subversion, the ideology of revolution, and it exists only because it emerged from total dominance of iPhone. It's never about technicalities or phones actually. Samsung never understood that, they are still stupid. That's why they underestimated the demand.

33. Killer_Instinct

Posts: 22; Member since: Jun 26, 2012

- Multitasking is stupid on phones - 4G is overrated - 3.5 inches is the perfect screen size, any bigger than that and the phone becomes unusable - if you use stylus you blew it - iPad-style tablet computers with smaller 7in screens would be “dead on arrival”

5. ilia1986 unregistered

Better to underestimate than overestimate demand. Good job Samsung! In Android we trust. Land of the free, home of the brave.

12. zhypher_23

Posts: 195; Member since: Jun 04, 2012

Haha Love that Line, I'm gonna remember that ;)


Posts: 2315; Member since: Jul 30, 2011

You know if this were Apple they could do what was done with the iPhone 4S when it launched and inventory was depleted; Apple just pulled out all of the unsold iPhone 4 units in its' stockpile and added an "S" on the box. But, since, the GS III is a completely upgraded device (even physically) this will be hard to do. Samsung could always put out a disclaimer by way of a TV spot advising consumers that if their new GS III's don't quite look as they should, perhaps they are 'looking at their phones the wrong way'?! ?????

30. good2great

Posts: 1042; Member since: Feb 22, 2012

...says the guy with the iphone. lol

4. GuiltyBystander

Posts: 199; Member since: Mar 05, 2012

Wow, the S3 is a great success for Samsung. It's funny because many people said that it was going to fail completely and look what happened. Hope Samsung continues delivering such great products in the future.

13. JSern

Posts: 282; Member since: May 22, 2011


18. SleepingOz unregistered

What's so wrong? Go troll elsewhere Nokia fag!


Posts: 4851; Member since: Apr 13, 2012

OZ that was funny. lmfao hahahaha.

20. deeoh1084

Posts: 50; Member since: Dec 30, 2009

i know i agree i'm thinking about getting one as well i was going to wait for the Galaxy Note II but since we're not going to get it till next year (i hope this year but look what happened to the first Galaxy Note) i'm going to get it for sure SGS III rocks!

2. lubba

Posts: 1313; Member since: Jan 17, 2011

I guess Nokia's financial forecast for the next quarter was spot on. It will be worse, and they knew why ahead of everyone else. The windows phone developer summit was the day they flat out gave the answer. No wp8 upgrade! No new Nokia phones until fall or winter! No wp7.8 upgrade until after wp8 release! On top of all that, the GS3! A storm is brewing for Nokia for the next 2-3 quarters, No a hurricane more or less.

1. Tjey007

Posts: 86; Member since: May 22, 2012

LG hasnt inveiled anything serious recently !! I thought LG made Optimus 4X :\

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