Samsung internal memo about jury verdict: we are the company prioritizing innovation over litigation

Samsung internal memo about jury verdict: we are the company prioritizing innovation over litigation
After Friday’s devastating legal loss for Samsung where Apple practically took a landslide victory, with infringements ruled true regarding the “trade dress,” or the visual appearance of products, Samsung has released an internal memo to help keep moral up.

Samsung’s punch line is at the end, where the company makes it clear that it is focusing on innovation, while some other company relies on litigation.

The Korean phone maker also doesn’t forget to stress that it tried to negotiate a deal with Apple instead of resolving the issue in court, but Cupertino denied.

Most importantly, the judge’s final ruling is yet to be announced and we’re sure Samsung will appeal everything it can. Moreover, the Koreans are also puzzled by the jurors’ decision after courts in the United Kingdom, Netherlands, Germany and Korea ruled the complete opposite to the verdict issued by the US District Court for the Northern District of California.

Here's Samsung's full internal memo:

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38 Comments

1. Mark.J.Linskiy unregistered

Samsung is completely honest when saying they are in pursuit innovation. Many of their products have proven that, and I'm sure they will continue to do so. Hopefully all these patent wars don't harm the choice consumers have, and innovation doesn't stop or drastically slow down. I hope all company's have to worry less about litigation and more on innovation, and this patent system disaster to be put back to a working manner, that doesn't lead to manipulation.

18. cheetah2k

Posts: 2271; Member since: Jan 16, 2011

What will be very interesting, is how this all affects Samsungs supply relationship with Apple. I am guessing Samsung will continue to innovate and Apple will continue to be 12 months behind in the hardware game. No doubt Samsung will be 1000 times more aggressive in the US patent system to better protect themselves in the future.

20. SleepingOz unregistered

Not only hardware but software as well!

24. remixfa

Posts: 14605; Member since: Dec 19, 2008

the one thing all this has done is force google, sammy, and others to take rediculous patents more seriously. Google has been mostly anti-patent for a lot of their ideals, and that has started to change in the last few years because of Apple's abuse of the broken system. They have to play the game to protect themselves.

2. Fuego84

Posts: 357; Member since: May 13, 2012

Go Samsung! Go choice!

38. The_Godfather

Posts: 196; Member since: Apr 26, 2012

Go Sammy lets kick this rotten Apple..!!!

3. Arcane

Posts: 6; Member since: Aug 27, 2012

I am all for innovation, Samsung, but it doesn't mean to say that you have to infringe what isn't yours. The copyright law is there for a reason. You can always be innovative without being a copycat. While I respect your "innovation over litigation" statement, I also believe that any company would wage war if their idea is copied. I am sure that you will do the same if it was Apple which copied you. By the way, I am a Samsung Galaxy S2 user so please do not think I am one of the Apple fanboys. Just my two cents.

16. whysoserious

Posts: 318; Member since: Jul 20, 2012

Copycat is a very strong word, my friend.

17. Non_Sequitur

Posts: 1111; Member since: Mar 16, 2012

I think that Samsung didn't really take Samsung as a real competitor back in the day when TouchWiz looked slightly like iOS. Now that they're more innovative and the biggest player in the market, Apple's suing their ass off. They weren't concerned years ago when the device was ACTUALLY ON THE MARKET. This proves to me that Apple really is trying to stifle innovation with litigation. Smh, Apple. I used to think you were better than that.

37. ph00ny

Posts: 2052; Member since: May 26, 2011

Prior Art example says otherwise. It's just very unfortunate that this went through a jury trial

4. rusticguy

Posts: 2828; Member since: Aug 11, 2012

This will drag on for long and it is in best interest of Samsung also that it drags on till it reaches Supreme Court. Someone has to fight Apple and ensure stupid patents are invalidated.

10. OSFantasma

Posts: 119; Member since: Sep 27, 2011

Yeah i totally Agree but at the same time i feel that people in the courts can be bias in favor of an american company i guess if it goes there we will see what happens but wow this motions are talk way to long..

5. bayhuy

Posts: 320; Member since: Jun 23, 2011

Hey, Samsung, now continue to innovate...prepare another 132 pages of instructions hot to copy Sense...HTC doesn't have enough money to sue you...

8. rusticguy

Posts: 2828; Member since: Aug 11, 2012

Lean manufacturing thrives on looking at competitors product and then improving/innovating on it. All TV's look same but i havent heard one TV manufacturer suing someone else for rectangle with bezel. That's because no sane system would ever allow patent on that. Apple also has internal memo on ... hey let's Copy 7inch TAB that samsung has... oh i forgot ... that's iNNOVATION ... because they would be adding 0.7 inches presumably ... WTF

11. OSFantasma

Posts: 119; Member since: Sep 27, 2011

Hold your breath because if D, Patents are filed by apple there might be an end to that era but yeah your mostly right..

23. remixfa

Posts: 14605; Member since: Dec 19, 2008

changing the world.. again, 0.7 inches at a time. lol.

6. groupsacc

Posts: 232; Member since: Feb 28, 2012

Samsung, Apple, Motorola, Google, they all need to move on from this legal bs. I just hope the patent office to stop granting any ticky tack patents from now on.

7. Bluesky02

Posts: 1439; Member since: Dec 05, 2011

It is sad to hear that from them, i hope the best for Samsung

9. rudlie

Posts: 205; Member since: Mar 13, 2012

Innovation is the creation of better or more effective products, processes, services, technologies, or ideas that are readily available to markets, governments, and society. Innovation differs from invention in that innovation refers to the use of a better and, as a result, novel idea or method, whereas invention refers more directly to the creation of the idea or method itself. Innovation differs from improvement in that innovation refers to the notion of doing something different (Lat. innovare: "to change") rather than doing the same thing better (wiki) Do you think samsung deserve to say that? While the verdict didn't say so....

12. tedkord

Posts: 17409; Member since: Jun 17, 2009

Samsung deserves to say it a lot more than Apple. Samsung phones have been evolving, while the iPhone has been stagnant. Additions like Smart Stay, video in video, etc... Yes, the original iPhone was innovative. But these days, not so much. Just more of the same over and over.

15. rudlie

Posts: 205; Member since: Mar 13, 2012

I ever heard Apple with the Steve Jobs has change the world but I never heard from samsung one.

19. cheetah2k

Posts: 2271; Member since: Jan 16, 2011

If you read the bio on Jobs, he was a complete and utter a$$hole to is family and his Apple co-workers. He certainly did change the world, but in a bad way - and God caught up with his dirty tricks putting him to an early end...

21. remixfa

Posts: 14605; Member since: Dec 19, 2008

you mean that "benevolent" man that refused to acknowledge his own kids existence until he got cancer?

29. ZEUS.the.thunder.god unregistered

totally agree with ya

22. remixfa

Posts: 14605; Member since: Dec 19, 2008

that's because Apple has an extreme cult like following. Samsung is just a tech company to most people. How exactly has Apple changed the world... for the better?

13. p0rkguy

Posts: 685; Member since: Nov 23, 2010

As much as I wanted Samsung to win, Samsung wasn't going to win. Having the most valuable company in the US lose on our own soil would really hurt our image.

14. OSFantasma

Posts: 119; Member since: Sep 27, 2011

To think i was a hardcore apple fan when they first came out with the iPod & iTunes i couldn't find anything better for years. Then Google started playing with awesome toys and gadgets i was thrilled, specially since i was looking into open source tech and how much it has improved our lives taking into account the internet and Linux servers along with open projects that give software that was improved by many around the world, development was not funded by buying but by donating what ever you want or by buying support, a true and new model that is working while also shifting the way tech industries do business. man Google is my hero at this point but i hope that apple is turned around so that they really do bring innovative tech to the company since the sales of iPhones there really hasn't been much innovation all i see was incremental features that have already been there.. what i tears me up is that unpatent technology can be so easily patent by corporations like apple.. but i guess i can kinda see why because all they compare at the patent office is how close the filed patent is to existent patents. a revamp is needed for sure..

25. xtian1103

Posts: 364; Member since: Feb 11, 2012

$1 billion, seems just a small price for samsung to pay to be as profitable as apple. Something that RIM and Nokia should have thought of copying what apple does before samsung.

26. speckledapple

Posts: 902; Member since: Sep 29, 2011

"History has shown there has yet to be a company that has won the hearts and minds of consumers and achieved continuous growth, when its primary means to competition has been the outright abuse of patent law, not the pursuit of innovation. " I really like that line.

27. Altair

Posts: 367; Member since: Feb 02, 2012

Samsung is a thief. What Samsung actually did, was to get a shortcut to consumers hearts. They used the one who had those hearts in hand already. They shamelessly copied all that innovation and got a ticket in consumers hearts. Samsung thinks that consumers are stupid and that they don't care. They were wrong, people cares about laws and real innovation. Now just go away Samsung and burn. No more plastic rubbish from Samsung (look at all those problems with SGSIII breaking like toys).

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