Samsung details how it came around the Galaxy S III "inspired by nature" design in a new video

Samsung details how it came around the Galaxy S III
If you have been wondering why exactly that rounded, curvaceous shape, and those water droplet sounds and wavy feel when you touch the lockscreen, Samsung explains it for you in its newest video.

Apparently the designers wanted using the Samsung Galaxy S III to feel like a "walk in the forest", with all the natural sounds around you, like the chirping message notification, and so on. They wanted to represent a wild boar attack when you try to change the launcher, but this got canned in the last minute.

We kid, but the "marble white" or "pebble blue" in the color description stems directly from one of the designers' observation of pebbles lying in a creek, with the water flowing over them. Overflowing city pools, light reflections off of multiple layer coatings and the impression of pouring various liquids have all come into play when designing the phone to look and feel organic.

Whether you can call a polycarbonate material "inspired by nature" is an altogether different story, but things still have to be light, durable and signal-allowing, so using it on the huge 4.8" phone makes sense.

Related phones

Galaxy S III
  • Display 4.8" 720 x 1280 pixels
  • Camera 8 MP / 1.9 MP front
  • Processor Samsung Exynos 4 Quad, Quad-core, 1400 MHz
  • Storage 32 GB + microSDXC
  • Battery 2100 mAh(11.60h 3G talk time)



1. TheLibertine

Posts: 484; Member since: Jan 15, 2012

O.K., that was romantic and all that stuff, but... S3 design just is not killer. Sony for Android top manufacturer!

5. MeoCao unregistered

Can we replace the battery in Sony top phones?

7. dblue45

Posts: 77; Member since: Aug 26, 2009

Naah, I'd support HTC with that!

20. TheLibertine

Posts: 484; Member since: Jan 15, 2012

Edit especially for you: Or HTC. Im fine with that. Actually, Samsung makes decent hardware, even Apple uses them as a supplier. But their designs and build qualities... Meh. I know what i am talking about, i own(ed) a Galaxy Note.

31. dblue45

Posts: 77; Member since: Aug 26, 2009

Totally agree with ya mate.. That's exactly my opinion about Samsung!

21. zuckerboy

Posts: 898; Member since: Dec 22, 2011

yeah not a best design but good hardware sony phones always get behind of its rivals

26. TheLibertine

Posts: 484; Member since: Jan 15, 2012

They just dont parcipate on the Special Specs Olympics (list of things that you need 2 gig of RAM on your phone: - tell everybody you have 2 gig of RAM on your phone) and care about user experience more - that means design and details. HTC is somewhere in the middle. Take Sony design, HTC build quality, Samsung hardware, Motorola battery, Apple marketing strategy and make a Google Xperia Galaxy DROID iNexus One :p.

2. Aeires unregistered

Nicely done. Shame on the people who ranted Samsung has no creative talent.

4. Berzerk000

Posts: 4275; Member since: Jun 26, 2011

Samsung definitely is creative, they just need to use better materials...

8. MeoCao unregistered

People actually don't mind glossy plastic as geeks do. SGS3 glossy plastic is practical: easy to clean and not prone to scratches and it's light too. I personally love SGS3 design and many buyers voted with their wallets.

11. Berzerk000

Posts: 4275; Member since: Jun 26, 2011

I'm not saying it looks bad, it looks really nice. It's just have you heard about all of the cracks people are having on their GS3? Around the camera lens, along the sides of the battery door, etc. For no good reason either. They need stronger materials. Though it's polycarbonate like the One X, so I don't see why it's cracking so much.

19. MeoCao unregistered

With such high sales volume defects will happen, even iPhone has problems but this is not big issue as most GS3 are fine. There are many reasons possible but I don't think it's material that caused the cracks.

14. Jonathan41

Posts: 532; Member since: Mar 22, 2012

There materials are not that bad. It's the finish that they need to focus on. There products shouldn't feel like Solo cups. They could be a lot more creative with the feel of their devices. This is made even more important by the fact that they want to be Android's flagship manufacturer. If you want to represent the best of Android, you have to come harder then a slippery plastic feeling product.

30. Jonathan41

Posts: 532; Member since: Mar 22, 2012

The gloss finish on the blue and red model is an improvement on the whites finish which is the plastic feeling one.

3. spiderpig2894

Posts: 597; Member since: Jan 10, 2012

Nice but not as good as Sony's designs.

6. MeoCao unregistered

Design is compromise, you have to give a lot to achieve the cost target and features that users really want, and SGS3 does it very well.

13. Jonathan41

Posts: 532; Member since: Mar 22, 2012

Not so much, if the first thing that you think about when referring to a high-end phones design is "compromise" that's not good. Look and listen to that lady on the video. She would not like to hear that her design is being considered a "compromise" on Samsung behalf by her own consumers.

15. speckledapple

Posts: 902; Member since: Sep 29, 2011

but thats the thing, MeoCao was right it is about compromise as there is no way you can get every super tech in a high end phone. There will always be something that didnt make it and will disappoint someone who was really gunning for it. Thats the reality of making these products. Design can be elegant, forward thinking, and amazing. But it also must compromise with financial realities of materials.

9. Jonathan41

Posts: 532; Member since: Mar 22, 2012

HTC has a very nice design staff as well. Their phones always look nice and are built well. Sony's also shares this strength in designing aesthetically pleasing and functionally durable devices. Design is not Samsung's strongest area. Who choose to leave this plastic action-figure like feel to the poly-carbonate? Why use glittery plastics instead of a "real" chrome finish on the edges? Why put silver on the edges at all? What the h*** is with that weather/clock widget? Their phones lack the feel that a great devices deserves. this video shows that the designers have passion for designing a great phone but, why don't they show that though there work instead of making a video about a design that people just put up with more then they favor. Their UI Skin Touch Wiz only works because is so light that its barely there which helps performance of course means that the widget would be the only real thing that the design team would have to play around with. All they give you for your main weather widget is a big rectangle with a tree, some grass and the time pasted on it? What's with all the rectangles? Samsung design leaves room for needed improvements with exception of the Galaxy Nexus of course which is a Google product after all. Their slowly evolving but, some thing can stand to be changed instead of just following tiring design trends.

16. speckledapple

Posts: 902; Member since: Sep 29, 2011

It seems like what your talking about has little to do with the design and more to do with what they choose. Design is subjective and every phone designer can tell you that they have the best looking phone on the market but they can either all be right or all be wrong. Its mostly in the eye of the beholder. That said, UI tweaks are also subjective as some people love those rectangles you urk. I think you must seperate the differences between great design and personal choice.

29. Jonathan41

Posts: 532; Member since: Mar 22, 2012

Of course, all I can ever express is own personal opinion but, when almost every SG3 owner I've talked to has said "oh I don't use the stock launcher" or "It's okay, I'll just throw a case on it." it behooves to believe the design can be improved. The common opinion on Samsung design is that it needs to be improved. Even Samsung's customers say so. So some people may love rectangles but, Samsung's not aiming for just some people to like their devices aesthetic qualities.

32. speckledapple

Posts: 902; Member since: Sep 29, 2011

But what you just spoke about has to do more with individual preference than design. Again slapping a case on a device does not mean the device lacks its design. I don't know a smartphone owner without a case, iphones included. And sadly when it comes to talking to individuals, you are still hitting at a small sliver if owners and a very narrow data set. On another note, who uses the stock launcher in android? I use everything else but my stock launcher on my thunderbolt regardless of sense. Android owners tend to do this as a matter of variety and personalization. Not the failure of the design.

33. Jonathan41

Posts: 532; Member since: Mar 22, 2012

I'm not arguing on weather or not it is the users personal preference or Samsung's "bad" design that causes people to uses third party launchers and buy cases. What I am talking about is the fact that whenever I have asked a SG3 owner about how they like the design of their phone and UI skin their reply hold little enthusiasm about there phones design and instead refer to thing they do to avoid it like the case the bought or the launcher they use. Most other smartphone owners show a lot more enthusiasm about there devices design and UI. There is a reason that people say that Samsung's design department is weak and to put it as frankly as possible is because the majority of people think the design of Samsung phones is lacking the aesthetic appeal of its competitors. I'm not the only one saying Samsung phones can use a design over-haul by a long shot. Yes it is my personal opinion that the SG3 design is passable but, my opinion is a common one shared with a large group. I'm not trying to say everyone should think the SG3 is ugly, its not ugly at all. What I'm saying is that for a phone that is one of the best on the market the look and feel of the SG3 has failed to meet the standards set by the competitors both in public opinion and my own.

10. shuaibhere

Posts: 1986; Member since: Jul 07, 2012

This story is pretty cool....... this is big slap for those who say samsung has no creativeness....... But samsung's power control team is better than designing team....... Its best power control team in the world........

12. CX3NT3_713

Posts: 2359; Member since: Apr 18, 2011

I skipped the SGS3...just too overrated.. IMO... bring on the galaxy note 2 :-)

17. RaKithAPeiRiZ

Posts: 1488; Member since: Dec 29, 2011

Looks like they made it in a hurry ...

18. megaSUNNY

Posts: 88; Member since: Jun 26, 2012

good story but still SONY is lot uses cheap plastics

22. OptimusOne

Posts: 694; Member since: May 22, 2012

Would Apple be the big bad wolf?

23. Levon

Posts: 35; Member since: Aug 09, 2012

soapbrick, they must hire btter designers and do better designs

24. spiderpig2894

Posts: 597; Member since: Jan 10, 2012

Comparing the video of about SGS III's design vs. video of Sony Xperia S's design. Samsung designers didn't make me see the connection between their imagination and the GS III's design unlike Sony's video. I think Samsung should have made it more realistic description rather than imagination.

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