Samsung considering shifting away from Android, focusing on its own Tizen OS

Samsung considering shifting away from Android, focusing on its own Tizen OS
One of the biggest smartphone manufacturers in the world, best known for its Android devices, could be still considering to reduce its reliance on Google's open platform and to bet more on its proprietary OS. Nothing is set in stone yet, but earlier today The Korea Times (KT) reported that Samsung might be going the Apple way with its Tizen platform.

The anonymous inside source from Samsung quoted by KT claims that, “if you don't have your own ecosystem, then you will have no future.”

Up until now Samsung has stuck to Android for pretty much everything but its Z-branded phones in India, its smartwatches and some of its household appliances which run on Tizen. Considering how much of a presence the manufacturer has on the global smartphone market, it might be feeling ready for a risky move that will either pay off handsomely or cause a lot of trouble.

The anonymous Samsung executive admits that the company was late with developing its separate ecosystem, noting nonetheless that, “Samsung is getting much better”. He supports his claims with what he calls a recent shift in the technology industry from the highly-volatile business-to-consumer segment (B2C), toward the business-to-business (B2B) arena, saying that this could help Tizen expand its market share considerably.

Samsung's dissidence is not all that surprising, really. The company has been trying to compete with Google on the wearables front and took on Android Pay with its own Samsung Pay mobile payment system.

According to the Samsung official, the company is first testing the waters with Tizen devices in India:



Next in line for a Tizen makeover might be Samsung's cameras, internet-enabled watches and TVs. Samsung is reportedly going to provide more incentives and support for Tizen developers and companies promoting the platform. Although we don't know what that means for the global market, the exec noted that the company has invited a number of Russian company to promote its OS. This might be a clue as to which market Samsung is going to target next with devices running Tizen.

source: The Korea Times via Neowin

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73 Comments

1. AlikMalix unregistered

As much as I would love this (Samsung as more than capable of building up their own ecosystem), but we heard this before. Grow some balls Samsung, and just do it!!!

4. GreenMan

Posts: 2668; Member since: Nov 09, 2015

Grow some 'balls', you say? Balls? Really? Do forgive me for saying this, but do you even think before you speak, lad? Do you want Samsung to go Microsoft & Windows Phone way, en route the drain pipe? Don't be silly, lad... Tizen so far is nothing but a bloody joke that's not even funny... Operating Systems needs YEARS UPON YEARS to become mature... Even Windows Phone that's been in the game for almost a decade now, has its share of problems... I wouldn't call W10M 'bankable'... It's future is STILL a mystery... Sorry lad, but its not about BALLS... Last but not least, one must never use his balls for thinking, savvy? G'Day!

6. AlikMalix unregistered

Lol, your post is funny. I think that Samsung is having it easy smooching off android. And I do believe that Samsung will have a more capable stance in the mobile market when they control their own ecosystem. Grow some balls - means to find some courage to go into something that maybe difficult. Samsung owns the android market - but they're hindered by the very same ecosystem. What you said isn't wrong, but wha to said is just wishful thinking. Just want a third contender in the personal device category.

28. sgodsell

Posts: 6588; Member since: Mar 16, 2013

Well one good thing to come from this, is Samsung would no longer be forced to install Microsoft's apps on their devices. BTW Tizen grew from Intel an a few others and started out as moblin, then meego, and then it's final stage of Tizen. I actually like Tizen, well a number of Linux variants as well. Although Tizen can have an Android runtime. It still will have some limitations over Google's version. Plus the biggest problem would be the ecosystem. If you think Google is going to stand still and let Samsung and Tizen use its play store without its Android. I don't see that happening anytime soon. Look at Apple for instance if they didn't have their ecosystem, then their iPhones would not have the popularity that they have today. The same is true for Microsoft, only in the opposite way. Microsoft's ecosystem or lack thereof helped killed their mobile world. I personally think all this came about because Google's next version and especially the devices with Daydream support. This is where Google is going to have more of a say and control on its Android OS, and what OEMs can add or be allowed to change if their devices support Daydream.

33. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

So you think. MS owns over 300 patents that literally make the android phone function as you know it today. Just cause you switch OS doesn't mean you switch patents. If it wants to work with any pc and not be sandboxed in, it needs some patents from MS to work. Even MS is paying royalties for patents. No one can escape this in the current way today.

63. sgodsell

Posts: 6588; Member since: Mar 16, 2013

I forget to add if Samsung did drop Android, then it would be like biting the hand that feeds you.

42. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

No they arent havign it easy. If it was easy, Samsung would hve 50% of the selling android phones or more if it was easy. Samsung does have real competition, unlike Microosft and Apple who have their own platform. But MS isnt doing so well. Samsung can make this move, only with dev support. If devs aren't onboard, then Samsung will run themselves out of business. I'd say, keep android for now just on the the Note, S,J,A an similar and put everything else on Tizen to grow it or see if devs jump on. If not, Samsung wasted nothing but time.

73. rishav20193

Posts: 240; Member since: Jul 18, 2015

agreed with the last point. they should launch one or two tizen phones in all price range !! & see if people like their products and developer support it. but ditching android is a foolish move.

9. IAMBLCKJ3ZUS

Posts: 395; Member since: Sep 29, 2015

Don't drag Microsoft in this they're doing way better than blackberry. Tizen could never match the fluid beauty of Windows 10 mobile. Tizen is a forked version of Android.

11. tedkord

Posts: 16976; Member since: Jun 17, 2009

Tizen is not an Android fork. It's based on the lucid Linux kernel, like Android, but they are distinct.

30. joeytaylor

Posts: 955; Member since: Feb 28, 2015

Touchwiz does not appear to be too drastic of a difference from tizen....the only issue would be an app store

52. tedkord

Posts: 16976; Member since: Jun 17, 2009

That's a huge difference. There's very few apps for Tizen, let alone big ones I use like Slingbox. And, now that sling made the app free, but inserts commercials, I don't want it on a new platform.

17. GreenMan

Posts: 2668; Member since: Nov 09, 2015

Yes, they're doing better than LG, Blackberry, Sony... And perhaps even HTC... Because they've a niche, a whole bloody ecosystem in their grasp with die hard fan base (including me)... But lets face it; a bunch of FANBOYS can't save a company on their own...! Same is applied to Samsung Galaxy... Fanboys will haul Tizen Galaxies up to a distance, yes... But that won't be enough... The company will start to lose billions each year, ala Microsoft and soon there well be no Galaxy! Galaxy Kaput... I just gave an example, that's all...

43. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

No Tizen is not. It is a NIX based OS like Android, iOS/OSX and Linux and others.

12. xq10xa

Posts: 799; Member since: Dec 07, 2010

This guys way or writing....... "Do forgive me for saying this" "Sorry Lad" "G'Day" It's like out of a Monty Python sketch.

22. GreenMan

Posts: 2668; Member since: Nov 09, 2015

I shall take it as a compliment... Thing is, I like to speak retro English with a certain bit of 'character', if I may... Just to distinguish my posts, and that's all there is to it... BTW, you're not the only bloke who gets offended by my way of writing... Apparently, I'm not willing to change this 'Monty Python Sketch' for some reasons unknown even to me! I'm a creature of impulse, I fear! G'Day!

37. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

I'm just waiting for the post where you say something along the lines of "Answer me, these questions three!" Btw, nothing wrong with Monty Python, I grew up with that. Holy Grail is still number one in my book among their offerings.

61. xq10xa

Posts: 799; Member since: Dec 07, 2010

Yeah! Monty Python all day baby!

53. BrutallyHonest unregistered

I think the appropriate judgment to make of your verbiage is that it is incessant and flamboyant. A tacky and inaccurate representation of the English language.

62. xq10xa

Posts: 799; Member since: Dec 07, 2010

Appropriate name.

60. xq10xa

Posts: 799; Member since: Dec 07, 2010

I am not making fun of you for how you write. It just sounds like a Monty Python sketch. Monty Python is cool.

14. tedkord

Posts: 16976; Member since: Jun 17, 2009

Tizen is fantastic on the Gear S2. Extremely smooth and fluid.

18. marorun

Posts: 5029; Member since: Mar 30, 2015

Smooth and fluid with 5 to 10 year to have enuf application to compete.

54. tedkord

Posts: 16976; Member since: Jun 17, 2009

Compete with what? It's already the best smartwatch out there, and does everything a smartwatch needs to do.

44. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Great battery-life too vs Android/Android Wear or WatchOS. Especially considering how many features the Gear S2 has. The original Gear S came with Android(not Android wear) and it has terrible battery life. Roughly a days usage. After they moved it to Tizen, I instantly got up to 2 days on a single charge. Down side? No app support. If Samsung wants to make this move work, they need the devs on-board.

25. Ruturaj

Posts: 1484; Member since: Oct 16, 2014

They need more apps, I am not sure how good is development toolkit, if not so good, improve on that. The core OS is pretty stable as it is based on Linux. The UI might need some work over time but not years.

27. krystian

Posts: 423; Member since: Mar 16, 2016

Windows 10 was a complete overhaul though. So MS kept restarting, never working on 1 os. Now that the anniversary update will come they will be in a better position as the OneCore will truly be their vision where windows 10 shares the same core across any device. I would love to see Samsung make a big deal with MS. MS isn't interested in phones but running the software that phones come with. They could work with Samsung to provide Samsung with features/requirements and keep it up to date across all their devices. And of course let Samsung have their own store where they make all the profits. Developers can release and publish apps to both Samsung store and windows store. Extra features Samsung hardware has could have additional APIs. And Samsung could publish their own apps too. Windows 10 is capable of running on TV's, cars, anything really. Windows 10 is becoming more mature and likely moreso than Tizen. It already has a slight advantage with UWP apps for desktop which are by default trickling down to the mobile OS. The UI is fully customizable, and Samsung could create their own UI any way they like. I think they should at least test the waters in spring 2017 when redstone 2 comes out and release some phones on the mobile side. I think that an OEM like Samsung would help Windows. In the past they didn't really release anything spectacular for windows. Some nice flagship devices to start the move would be interesting. I love windows 10 mobile and by all means I'm not biased as I have android/ios too. The problem is people don't even know what it is. I've met people that were super intrigued but they never even heard of it. Samsung could bring it to the spot light. My biggest concern of course is for the developers. Another OS to create apps on. It is becoming really ridiculous. The alternative of course is for MS to work with Samsung to incorporate Tizen into visual Studio and Xamarin to provide full support. At least a single environment to publish apps onto all OS's. MS could usher in a great era of innovation by providing a way to develop for any OS that comes out. In this case the user can pick the OS they like best and not worry about apps. It's the OS that brings most innovation not the apps. But apps limit companies from developing great OS's.

49. engineer-1701d unregistered

Tizen has been under works for almost 5years its almost stock google. Just needs a vhance and ecosystem apps and links in socual media

16. marorun

Posts: 5029; Member since: Mar 30, 2015

Yes Samsung do it. Kill yourself. The nerve of the war on mobile phone are applications. And to build up an application store like Apple app store or google play store will take Samsung years ( at least 5 to 10 easy ) Go on do it. We need some fresh air in the mobile industry. We need others Android manufacturer to be given a chance to evolve and we need a third major player. Still samsung will suffer if its do this but its one of the few OEM thats might succeed but as GreenMan said... IF Microsoft did not succeed...

45. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

No it would not. If Samsung made their SDK capable of just taking Android apps and fixing them to run on Tize, they could converyt every Google Play app within a year. Or even better yet. Since Tizen is a NIX based OS, the only thing that really needs to change is the loader. If Samsung can build an APK tool into Tizen so you can natively install Android apps, then they could easily pull off dumping Android. But they must have the apps. Without apps they die. I am sure they know this.

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