Samsung Display demonstrates the superiority of AMOLED screens over LCD in new promotional video

While Samsung Display still believes making LCD screens is worth the effort, it hasn't been especially coy about where all the crowd-pleasing innovation, as well as all the money have been going lately – and that's OLED panels. Propelled forward by falling prices, increased popularity (thanks to robust sales of Samsung's Galaxy S handsets), and newfound demand by Apple (which reportedly signed a $2.6 billion contract with Samsung to supply OLED panels for the 2017 iPhones), organic light-emitting diodes might light up one-third of all smartphone displays by 2018, if analyst estimates pan out.

Obviously, OLED is big for Samsung. To promote the technology, the company's display division published a short video that compares it to LCD. The vid presents vivid photos, shot at different times of the day, as seen on LCD and OLED displays. This isn't exactly an impartial comparison, as the weighs very obviously drop in OLED's favor. Organic diodes are consistently presented as outputting sharper, more vibrant images, which isn't always the case in reality. However, Samsung's OLED displays – those on the latest Galaxy S handsets, in particular – are a high benchmark for color accuracy and image quality for mobile screens, even if they aren't devoid of flaws.

Watch the video below and let us know what you think in the comments.




1. ibend

Posts: 6747; Member since: Sep 30, 2014

of course they wont forget to mention "next-year" iPhone in this article

4. kiko007

Posts: 7493; Member since: Feb 17, 2016

Of course some schmuck (I.e you) hasn't caught onto the reasoning behind the mentioning, and decided to comment regardless.

21. Papa_Ji

Posts: 827; Member since: Jun 27, 2016

This happens twice ever year when KING arrives... "THE BEST DISPLAY EVER ON A SMARTPHONE"...

34. marorun

Posts: 5029; Member since: Mar 30, 2015

Well this show amoled are oversaturated thats so wrong :( They should do the same but in another colors setting. Amoled is king but when shown with oversaturated artificial colors its dont look nice.

47. FriendlyFoe09

Posts: 82; Member since: Jan 09, 2012

Over saturated and artificial colours. Only God thing is the sunlight viewing and the deep blacks. I would still rather accurate colors. LGs LCD panels are better.

51. Macready

Posts: 1815; Member since: Dec 08, 2014

Funny thing is that the LG LCD's have pretty inaccurate calibration (and don't offer any accurate preset like Samsung)... See all the tests sofar.

32. Jimrod

Posts: 1605; Member since: Sep 22, 2014

And yet again, the only thing ibend can talk about... iPhones. Just get a room and shove one up yourself already.

2. Settings

Posts: 2943; Member since: Jul 02, 2014

What type of LCD did they compare? The one way back 2010? AMOLED is great and so is LCD. Many manufacturers still use LCD because of its longer life and dependability. Color management is now present in current smartphones so the thing abouy inaccuracies between two screens is now history.

3. tedkord

Posts: 17286; Member since: Jun 17, 2009

Even if color calibration were equal (it's not, testing has shown this), there's the issue of contrast, which LCD can't come close to.

5. tech2

Posts: 3487; Member since: Oct 26, 2012

Can those Color management make display brighter and produce deeper blacks ? I don't know about the LCD they used but your argument of 'still use LCD because of its longer life' is certainly from 2010.

8. Settings

Posts: 2943; Member since: Jul 02, 2014

Deeper blacks doesn't mean better. Details lose in the images and videos like fabric creases, hair strands, and such. It just look beautiful in controlled elements like the UI. Plus refresh rate sucks when playing 60fps. Ghosting happens a lot.

27. tedkord

Posts: 17286; Member since: Jun 17, 2009

Deeper blacks do mean better reproduction. Grey as black isn't accurate.

44. Furbal unregistered

Absolute black is only going to matter if ambient light is low enough.

49. Macready

Posts: 1815; Member since: Dec 08, 2014

No, " absolute blacks" provide better contrast, which in turn provides better readability and dynamic range in bright conditions too, using the same overall brightness. Or in turn requires less brightness for the same visibility. So it visibly improves the image at both ends of the ambient brightness spectrum.

59. Furbal unregistered

That contrast is wasted unless ambient light is low enough to see it. Amoled are generally better panels(long as they are quality ones, pretty much better in every regard), but infinite contrast is still only going to matter at night or in a dark room. If ambient is 20 lum you are not going to be able to tell what level the black is below that level


Posts: 1168; Member since: Oct 05, 2015

IPS NEO is very deep black. The human eye isn't as good at telling absolute black from near black anyways. And besides, few things in life are pure black, really. And LCD screens cam easily get brighter than AMOLED. And they can just about as accurate. There are merits to both, so please stop being a fanboy. I enjoy both types.

35. marorun

Posts: 5029; Member since: Mar 30, 2015

As much as i agree with you AMOLED screen have more advantage vs inconvenient compared to the best LCD screen out there. Still i find my LG G5 screen amazing and dont see all the issue ppl talk about. Even comparing to a S7 my screen look as good in most cases so personally i dont care. Amoled is the future only thing i dont like is its tend to be less durable and if the glass crack you have more chance of a death touchscreen... LCD is rock solid but tend to give a bit lesser quality result.

50. Macready

Posts: 1815; Member since: Dec 08, 2014

Nonsense since "pure black" in this case means the blacks as provided by the material of the screen, which in practice isn't all that rare in terms of dark blacks surrounding us. Which is still much better than any brightness added to that screen by a backlight, even if just a little.

53. medtxa

Posts: 1655; Member since: Jun 02, 2014

Lcd looks gross in pitch black room. I read alot at night.

6. pagal

Posts: 49; Member since: Jul 04, 2016

No stupid. Some manufacturers are still using LCD because there is a scarcity of Amoled. More than 90% of amoled are manufactured by Samsung ,which they use for their own phones. The panel which Samsung give to oems to use in their smartphones are not best ,as the one they use in their own smartphones. So the only excuse that these manufacturers can give is using LCD and blame amoled for oversaturated and inaccurate color production.

7. Rocky1978

Posts: 41; Member since: Jul 09, 2014

But AMOLED is oversaturated and does represent inaccurate color production. It does have better blacks but.......that is about it.

9. HomerS

Posts: 419; Member since: Sep 19, 2014

Please dont repeat the outdated arguments, Samsung has different display modes which you can change in the settings, and the basic display mode has even more accurate colours than the iphone. Did you not read any phonearena's or displaymates display ratings?

36. marorun

Posts: 5029; Member since: Mar 30, 2015

Homers then they should compare different display mode as well in this marketing promo because right now they used the oversaturated mode and its dont look good. Otherwise you are right Amoled is better overall beside durability ( mostly when the glass crack its die easy )

10. jellmoo

Posts: 2561; Member since: Oct 31, 2011

That really isn't true anymore though. Check out the colour accuracy of the S7/edge. While you can opt for over saturation, the display itself is calibrated with better colour accuracy than either the HTC 10 or G5.

37. marorun

Posts: 5029; Member since: Mar 30, 2015

Yep better on paper and benchmark but when put side by side G5 screen is almost identical to S7 ( when S7 in its original colors ). i just wish i had a way to change colors like on S7 to tone down the oversaturation on my G5

28. tedkord

Posts: 17286; Member since: Jun 17, 2009

Incorrect. The AMOLED screens in the Samsung flagships are some of the most color accurate I the market, not over saturated. This has been covered and proven in many reviews and tests.

45. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

False! All Samsung even at their factory setting are closer to the 6500 Kelvin (look it up if you don't understand the term) and use the Adobe RGB color gambit which hasa wider array of colors vs what LCD's cane produce. You can st Samsung displays to be less saturated and they are still more vivid than ANY LCD panel. Why dont you try and pick up a Samsung at the store and compare it side by side with any phone with an LCD display. Change the Samsung display from Adaptive too "Basic". For me, I prefer the saturated colors.

11. zunaidahmed

Posts: 1183; Member since: Dec 24, 2011

Partially true, OLED are really hard to produce in a larger scale without flaws, when I say larger scale I mean the display size, that's why not only the price is very high for these type of display, is also hard to find a lot of models. OLED is the future, if someone denies that, he is just ignorant. Dell is also introducing their first OLED monitor by this year, 31.5inch, but will cost 4999USD, a similar spec'd LCD will cost no more than 2000USD. OLED are just too expensive for a larger customer base, but it sure is the future.

16. DBounce

Posts: 169; Member since: Apr 26, 2014

Clearly not that hard. LG had been making oled tvs for years.

46. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

They all suck compared to Samsung too.

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