Rumor: Apple looks to burn through its 4 inch iPhone inventory prior to new model unveiling

Rumor: Apple looks to burn through its 4 inch iPhone inventory prior to new model unveiling
Last year, Apple announced an iPhone trade-in program in a partnership with Brightstar. Apple offered $200 for a working Apple iPhone 4 or a working Apple iPhone 4s. That was enough money to allow those accepting the trade, to upgrade to what was then the flagship model, the Apple iPhone 5. The iPhones that Apple received in trade were sold in emerging markets, to prevent them from cannibalizing iPhone sales in the U.S.

According to a source with knowledge of Apple's  plans, starting on May 8th, emails will be sent out to those eligible to trade-in their older Apple iPhone, trying to get them to trade up to an Apple iPhone 5s or Apple iPhone 5c. The source characterized this trade-in as being "enormous," and will help Apple boost its iPhone revenues.

The source said that Apple is preparing its stores in all states, to handle a large number of visitors who will be looking to take advantage of the trade-in deal. Apple is instructing its stores to expect a surge in visitors on par with the numbers that invade these stores on the day that a new iPhone or iPad is launched. Apple Store managers are supposed to be alerted to its plans on Tuesday.

The Cupertino based tech titan is believed to be working on other ideas, designed to pump up iPhone sales in Apple Stores. Apple could be looking to get rid of as much inventory of its 4 inch models as possible, prior to the introduction later this year, of a larger screened Apple iPhone 6.

source: 9to5Mac via SlashGear

Related phones

iPhone 5s
  • Display 4.0" 640 x 1136 pixels
  • Camera 8 MP / 1.2 MP front
  • Processor Apple A7, Dual-core, 1300 MHz
  • Storage 64 GB
  • Battery 1570 mAh(10h 3G talk time)
iPhone 5c
  • Display 4.0" 640 x 1136 pixels
  • Camera 8 MP / 1.2 MP front
  • Processor Apple A6, Dual-core, 1300 MHz
  • Storage 32 GB
  • Battery 1507 mAh(10h 3G talk time)

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22 Comments

1. Jinto

Posts: 436; Member since: Jan 15, 2014

How sad. Apple is looking to squeeze the last drop of profit. As if they weren't swimming in all that cash they made from the world's she-ep.

4. KillerKeyboard

Posts: 372; Member since: Nov 21, 2013

Whats so bad for a company trying to squeeze the last drop of profit? Every business company seeks to maximize gains and capitalize on opportunities. :)

5. Jinto

Posts: 436; Member since: Jan 15, 2014

Look at how much cash they have and how much profit they make with every iCandy sold. It is unfair to smaller companies because Apple will always have tons of cash and they would be one of the most dominant players in the mobile business. And what exactly have they innovated in the past 5 years?

6. eggimage

Posts: 83; Member since: Jan 19, 2012

Yea, so unfair that a business is so successful. How can any particular company be successful, especially the one you hate? So unfair. Totally on your side man

22. Jinto

Posts: 436; Member since: Jan 15, 2014

I feel sorry for the she5p that buy those iCanides

7. KillerKeyboard

Posts: 372; Member since: Nov 21, 2013

I understand your point, but that's how the corporate world goes, as long as they keep the investors happy.

14. androtaku

Posts: 246; Member since: Dec 12, 2013

if every company are not allow to make good profit,you should not expect to get any pay rise as well company take risk,company make profit,company feed workers when company don't make profit, workers just brush off their ass and swing to another profitable company who can pay them well, worker don't need to take risk, thus the lower return everybody live in the same world,suck it up

8. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

A lot of things are bad about this. For starters, the world is poisoned, and many people have cancer because of this amoral attitude towards making money. If Apple were serious about doing good in the world -- versus just making another fake marketing campaign about it -- they would re-incorporate as a B-corporation and change their ways: A benefit corporation or B corporation is a corporate form in the United States designed for for-profit entities that want to consider society and the environment in addition to profit in their decision making process. Benefit corporations differ from traditional corporations in regards to their purpose, accountability and transparency. The purpose of a benefit corporation is to create general public benefit, which is defined as a material positive impact on society and the environment. A benefit corporation’s directors operate the business with the same authority as in a traditional corporation, but where in a traditional corporation shareholders with proper standing judge the company's financial performance, here they judge qualitative performance based on the benefit corporation's stated goals. Shareholders in a benefit corporation determine if the benefit corporation has achieved a material positive impact. If a dispute occurs it is up to the courts to determine if the benefit corporation did achieve a material positive impact. Additionally, through the issuance of an annual benefit report to the public, consumers are provided information to determine if they agree or disagree with the benefit corporation’s methods of achieving a material positive impact on society and the environment. http://en.wikipedia.org/wiki/B_corporation

18. Jommick

Posts: 221; Member since: Sep 10, 2013

Agreed - money isn't evil and it doesn't make people evil. It amplifies their character.

10. thebest

Posts: 231; Member since: Jul 08, 2012

that's not sad......iphone users have enough money to buy any flagship smartphone in the market. its not like they aren't allowed to buy anything else.

19. networkdood

Posts: 6330; Member since: Mar 31, 2010

That is a hugely false statement and false impression of an iPhone user...

21. thebest

Posts: 231; Member since: Jul 08, 2012

whether you like it or not, that's true... they can buy any phone in the market, but they buy the iphones only

2. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

It's an inflection point for Apple. The day and age of the tiny phone is soon coming to an end. About time :) And Apple knows after the larger iPhone 6 is available, very few people are going to want to buy one of the long in the tooth tiny screen iPhones. It will surprise me if there is any real discounts on current models, though. Above all else, Apple is defined by greed.

3. Jinto

Posts: 436; Member since: Jan 15, 2014

Very True

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Posts: 3; Member since: May 06, 2014

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11. GreekGeek

Posts: 1276; Member since: Mar 22, 2014

It is highly unlikely that they will ''up'' the screen resolution of their big screen phones....highly unlikely 1136 x 640 on a 4.7 inch screen would just roughly give you 277 ppi the Retina-level goes to the next iteration....predictable Apple

12. spetakl

Posts: 6; Member since: May 06, 2014

The rumored resolution is 1334 x 750. But its probably fake, its just that it coresponds to exactly 326 PPI on a 4.7 inch display. Another rumor claimed 1600 x 900 for a PPI of 386.

13. kindlefireowner

Posts: 504; Member since: Dec 05, 2011

The Fandroids that post on PA scare me. Everyday the Fandroids on PA remind me of those crazy skinheads, radical Muslims, and the those nuts that want to overthrow the government. Making money is so bad. How is Apple greedy because they make a product that people want to buy. HTC has made the best Android phone 2 years in a row but the general public brought the S4 and now the S5. I bet HTC wish they had Apples sales numbers. Business 101. Make a product that people want to buy, then sell as many of them as possible. For as much money as possible.

15. Taters

Posts: 6474; Member since: Jan 28, 2013

Lol HTC makes far from the best Android phone, in any year...

17. kenobi

Posts: 35; Member since: Apr 30, 2013

Lol. I always see the upper half part as the substance main land and the lower part as savage barbaric land. Only visit the lower part when you want to be reminded of how your intellectuality has evolved.

16. Taters

Posts: 6474; Member since: Jan 28, 2013

Omg, is Apple going to actually discount the phones WITHOUT reducing the storage to 8gb first!!!!!! Mind blown!

20. networkdood

Posts: 6330; Member since: Mar 31, 2010

What is even funnier is watching people put the tiny phone up to their eyes, real close, squinting away, Meanwhile, I am on my Coolpad 7 inch phone and holding it away from my eyes at a normal level. Who do you think will have the better eyes in the years to come, if this trend continues? Yup, me....

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