Revolutionary Apple Car to come in 2023-2025, aims to disrupt cars like iPhone disrupted regular phones

Revolutionary Apple Car to come in 2023-2025, aims to disrupt cars like iPhone disrupted regular phones
Artistic render (not a real Apple Car, duh!). Image courtesy of Motor Trend.

A couple of days ago, a report by one of the best-informed Apple analysts on the planet, Ming-Chi Kuo, surfaced and it predicted that Apple will have a brand new product category in 2020 with the upcoming augmented reality Apple Glasses, but what went a bit under the radar is an equally loud prediction about a revolutionary new product that will literally be Apple's biggest yet: the Apple Car.

For years the Apple Car has been a secret project within the company. Apple does not discuss it much, but various reports confirm that the company has tens and maybe hundreds of people working on it, and just recently a top Tesla engineer returned to Apple.

Now, this latest report by Ming-Chi Kuo puts more wood in the fire. It's still way too early to have any sort of accurate estimates, but here is what Kuo says:


There are a few very interesting details here that we want to highlight: first and foremost, Kuo speaks clearly about the Apple Car being a "star" product and not some sort of hobby launch like, say, an Apple TV.


Secondly, it rightfully mention that the car industry is ripe for a disruption of the sort that a high-tech company like Apple can deliver. Modern cars still look and feel terribly outdated when it comes to their connectivity to the outside world, and their on-board interfaces and navigation are horrifically out of date, both things that an Apple car could change in a way similar to the disruption that the iPhone brought to the keyboard phones of before.


Earlier reports about Project Titan, the codename for the Apple Car team, mentioned unrest and chaos, as well as hundreds of laid off employees, but things might have recently changed for the project that was first mentioned way back in 2014.

It's especially interesting to see how Apple could implement augmented reality technologies in this new futuristic car. Finally, let's once again iterate that this is an early report, and even if it comes from one of the best-informed Apple analysts out there, a lot of things can change.

Still, if true, color us excited! How do you envision this futuristic Apple Car? And do you think that Apple could disrupt the car industry with all the complexity of vehicle manufacturing the way it did change the phone industry?

source: MacRumors

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44 Comments

1. Tipus

Posts: 905; Member since: Sep 30, 2016

I really hope it won't looke like in this picture :)))

19. Phullofphil

Posts: 1830; Member since: Feb 10, 2009

I doubt apple even thinks they got somthing that good yet. This is just clickbait fake news type of info to getninterest in apple for investors. Just like all those fake stories about the x selling badly then when the real sales come out they did real good. Wow the stock is at a all time high. Some people made some serious money. There is no way in these times you can get a product that will be that great out in that time frame and know that it will be revolutionary or not have tons more leaks and other companies already doing or trying the same thing.

26. Atechguy0

Posts: 918; Member since: Aug 03, 2018

Apple did cut production of the iPhone X. They reduced from the original 50 million to 30 million. Plus Apple at the beginning of the year did buy back billions of dollars of shares. Apple stock is so over valued. The thing is the car industry is so different to computers and mobile smartphones. The thing is many car manufacturers right now are working on electric vehicles. Not to mention they are working on autonomous options as well. If people think the car industry isn't going to change until Apple comes by 2025. Then they are just stupid.

48. Trex95

Posts: 2383; Member since: Mar 03, 2013

Hahah agree with you hope it will look like Tesla.

2. drunkenjay

Posts: 1701; Member since: Feb 11, 2013

ew that is one ugly car. i'd rather drive a honda element than that.

30. Omarc07

Posts: 574; Member since: Nov 12, 2012

That is one ugly car i rather also drive a Honda or even take public transportation.

39. Foxgabanna unregistered

What's wrong with Honda? Hondas are great little cars!

3. bucknassty

Posts: 1373; Member since: Mar 24, 2017

I can see them breaking in to the electric car race... it's a segment in an industry which needs revenue to research and implement better battery tech... It's prime for the picking and Apple has the financial backing to do it.

4. Humanoid

Posts: 1226; Member since: Dec 11, 2017

Let me guess... As good as Ford Focus for the price of a Regera. Front glass with notch to face unlock the doors

5. Povea

Posts: 53; Member since: Jul 03, 2015

Sadly, they'll charge you a kidney and liver to own one.

6. NateDiaz

Posts: 1092; Member since: Mar 03, 2018

Android fanboys be like "Apple never disrupted regular phones they still sellin".

9. izim1

Posts: 1607; Member since: Feb 04, 2013

How lonely are you? What's your Myspace page? I'll add you so you can have someone to talk to, little buddy.

10. NateDiaz

Posts: 1092; Member since: Mar 03, 2018

This fella uses Myspace who's lonely lmao

25. RebelwithoutaClue unregistered

I'm pretty sure that was a joke on his end, but that's okay

46. theunspoken

Posts: 310; Member since: Jul 06, 2017

NateDiaz is just like the person in his dp, body without brain

14. Feanor

Posts: 1419; Member since: Jun 20, 2012

I'm an Android user and I definitely accept the fact that iPhone disrupted not only the phone industry but our way of understanding Information Technology. However there is one thing that is undeniable; the massive brand loyalty that Apple enjoys is beginning to feel like a dystopian future scenario. Already the last ten years everyone runs around with the same iPhone (at least hidden in a pocket), now everyone runs around with the same watch strapped on their wrist (starts getting really weird) and soon everyone will have the same car too? Isn't this a bit scary? Like a population of same robots?

18. Scott93274

Posts: 6040; Member since: Aug 06, 2013

I agree with you in regards to the mass numbers of identical devices, but you can't fault them for sticking with a business model that works for them. I am an avid Nexus (Now Pixel) user, and I will never buy an iPhone, but with that being said, I am super excited for Apple to enter the automotive industry because they really flipped the mobile industry on its head. I think that Google makes better phones than Apple does now (And that is 100% subjective), but that doesn't change the fact that if Apple hadn't released the original iPhone, we'd be a good 5+ years behind in mobile innovation than where we are now, so any new market they enter, I have exceedingly high expectations for them.

21. 14545

Posts: 1835; Member since: Nov 22, 2011

I disagree. WinMo was far more usable and advanced than the "New" I phone was. The ONLY thing they "advanced" was the ease of application finding with their app store. If windows had attempted to bring together a cohesive store like that beforehand, the Iphone would have been looked at exactly how it was, a giant MP3 player.

8. sebbellic01

Posts: 305; Member since: May 03, 2016

Hopefully Jony Ive isn't designing the car. Would probably be the most unergonomic car design in the whole history of automobiles.

12. Landon

Posts: 1247; Member since: May 07, 2015

The "Apple Car being a "star" product" comment is completely pointless. We're talking about a car here...an object that will most likely be at least 40x as expensive as an iPhone, and 40x as difficult to produce. That being said, I welcome Apple and whoever else in this electric car future (assuming the Apple Car is an electric car). More companies producing electric cars and competing drives the cost down for us the consumer.

22. ayephoner

Posts: 858; Member since: Jun 09, 2009

I think it is a pretty important distinction. Apple TV wasn't that big of a product and didn't come anywhere close to disrupting the market of similar devices. On the other hand, the iphone completely changed everything for phones. They are simply saying that apple is aiming for that level of impact on the car market. They are also seemingly going to offer a new way to finance these cars as well. They might be more accessible than people are thinking. Of course waymo has something up their sleeve as well, so we will see. I'm guessing there is bad news on the horizon for the standard car companies one way or another.

42. Landon

Posts: 1247; Member since: May 07, 2015

I guess my point was that the car being a "star" is implied. I agree it will be interesting to see how they shake up the market place with this product. I'm tired of the American dealership. There needs to be a change and I'm hoping Tesla, Apple, and others can do that.

17. tokuzumi

Posts: 1961; Member since: Aug 27, 2009

If it's going to have 4 wheels and passengers, it's not going to be much different than what's on the road today. Plus, it's not like they have some end run around the manufacturing system that the other auto manufacturers haven't been able to discover over the last 120 years. Tesla has learned this the hard way.

24. ayephoner

Posts: 858; Member since: Jun 09, 2009

they will obviously have a new level of automation. in 5 years, the laws and landscape for that technology will have changed. this thing might not have a steering wheel. i'd say that's a pretty huge change. it also might have new levels of efficiency. it's really hard to say what they have planned.

32. Feanor

Posts: 1419; Member since: Jun 20, 2012

Having a steering wheel is a requirement for homologation and you won't have such changes in homologation in five years. So, no matter what technology Apple can bring to the table, it will still have to have the car legally on the streets, which probably will limit its technological advantage potential. Also car manufacturers are not sleeping as much as phone manufacturers were sleeping in 2007 and they are bringing competitive technology to their cars, sometimes even with the help from Google and Apple themselves. I think that the disruptive potential of the Apple Car is there, but not because of its innovation, but because of the insane brand loyalty that Apple enjoys.

34. ayephoner

Posts: 858; Member since: Jun 09, 2009

right. changes are coming to the laws surrounding vehicles. in 5-6 years steering wheels very well might not be required. that change is coming at some point. it's very realistic to think it could be inside of the time period for this car.

36. Feanor

Posts: 1419; Member since: Jun 20, 2012

No steering wheel means Autonomous Level 5, and there is no legislative provision for level 5 cars for 2023, and clearly the law will not change globally to accommodate one single brand. We are not talking about IT here and technological advancements like infrared face recognition, but about complicated sets of global rules that have to do with preserving human life from death through accident.

37. ayephoner

Posts: 858; Member since: Jun 09, 2009

it's 5 years out. when this stuff roles out and starts being adopted, it will happen fast. there are already cars on the road driving themselves. it's not a huge reach to have a car that doesn't need human steering ever.

27. RebelwithoutaClue unregistered

Leading AR tech? Sure they have AR installed on most devices than any other brand, but it's absolutely not leading tech in any way.

28. Rampage_Taco

Posts: 1109; Member since: Jan 17, 2017

I guess it could be nice... until Apple sends an update that all but kills your engine so your only option is to fork out another 20k for a new car every 2 years

* Some comments have been hidden, because they don't meet the discussions rules.

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