Researcher says Android will overtake iPad soon, doesn't understand "Android"

Researcher says Android will overtake iPad soon, doesn't understand
It almost seems inevitable that Android tablets will take over the majority of the tablet market sooner or later. As with phones, it is the relatively few, but expensive options from Apple compared to the multitude of Android tablets that hit every price point and market segment. Eventually, the numbers support Android. The question isn't really if, but when the change will happen. Javelin Strategy & Research thinks it will happen very soon, but we're not sure we agree with the counting methods. 

Javelin conducted two surveys, one in October and one in December of 2011, each time surveying 5,000 consumers. For each survey, consumers were asked what tablets they owned and were allowed to answer with more than one device. According to the numbers, 55% of respondents owned an iPad, while 42% owned an "Android" tablet, 10% had some form of Windows tablet, and 9% for BlackBerry. You may notice that those numbers clearly add up to more than 100%, because of multiple devices per person. Factoring for that, it brings down the numbers, but the general layout stays the same. 

You'll also notice that we put Android in quotes. That's because for some reason Javelin counted Kindle Fire tablets and B&N Nook tablets as Android, which we find misleading. Whenever Google gives numbers for the Android ecosystem, those numbers are for Google Android devices only, and do not include non-Google Androids (NGAs) like the Kindle Fire. The Kindle Fire or Nook may run Android, but it is a full fork and is divorced from the main island of Google Androids. As such, we think it should be kept separate in numbers like this (just as Google does). 

As such, it's hard to say exactly what the surveys found. The Kindle Fire is separated out as 10% of respondents, but the Nook tablets are included in the 32% given to Android tablets, so it's hard to say what the real numbers would be. Either way, having upwards of 25-30% of the market as Google Android tablets would still be a pretty solid number given the slow growth of the Android tablet market. 

source: ZDNet

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18 Comments

1. rallyguy

Posts: 620; Member since: Mar 13, 2012

So if you don't like it, why write an article about it unless you are trying to bash Android. There are a lot of polls taken that the author may think are more accurate.

3. salic

Posts: 24; Member since: Dec 23, 2011

They reviewed a report and provided their own feedback to it?

4. eaxvac

Posts: 328; Member since: Jan 15, 2012

coolstorybro

10. MichaelHeller

Posts: 2734; Member since: May 26, 2011

The point of the article is to make sure that people understand the numbers more fully rather than just repeating the "findings" like other sites have done. Not everything is black & white pro-Android/anti-Android. There's a lot of nuance in the world.

14. ardent1

Posts: 2000; Member since: Apr 16, 2011

"It almost seems inevitable that Android tablets will take over the majority of the tablet market sooner or later. " How about looking at sales of android tablets in India and mainland China, and you will find, that android tablets are currently out-selling iPads. Those "official" numbers are hard to come by, but since android is a commodity in the two most populous countries in the world, it's very hard for the iPad and iOS to remain the #1 tablet in the world.

12. ZEUS.the.thunder.god unregistered

sorry thum`d up you by mistake. take it as thumb down please.

2. eaxvac

Posts: 328; Member since: Jan 15, 2012

Amazon's != Android. It can run Android app, but it is seperated from Android's ecosystem. Google is just trying to look nice doing that.

5. protozeloz

Posts: 5396; Member since: Sep 16, 2010

Doing what?

6. ph00ny

Posts: 2026; Member since: May 26, 2011

Google? Google didn't conduct the survey or predicted overtaking ipad in tablet market "very soon"

9. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

You can always tell when someone either didn't read the article, or just couldn't comprehend it...

11. ZEUS.the.thunder.god unregistered

lol..+1

17. remixfa

Posts: 14605; Member since: Dec 19, 2008

Google only reports activations of android devices equipped with liscenced Google apps. the fire does not use the Google market.. it uses the amazon market.

7. biophone

Posts: 1994; Member since: Jun 15, 2011

" The Kindle Fire is separated out as 10% of respondents, but the Nook tablets are included in the 32% given to Android tablets, so it's hard to say what the real numbers would be." You meant 42? Or did you take off 10 for the kindle. Either way though it should be 42 because 42 was giving to android but they did give you the ability to separate kindle if you wanted.

8. ZEUS.the.thunder.god unregistered

it should not take very long for GREEN ROBOT to dominate tablet space. we never know some day android would be runing on notebooks and ultrbooks. ANDROID domination is inevitable.

13. GENARAL.LEVY

Posts: 93; Member since: Apr 17, 2012

Indeed, while Apple will continue to be the Single biggest tablet maker on the market , android, collectively, will continue to hold its Own against it, with some notable devices like the Amazon kindle doing particularly well. But I think It will be not until 2013 that android shipments will Outnumber those Ios.....

15. stealthd unregistered

The numbers said cheaper mp3 players would overtake the iPod but they never did. Nothing is guaranteed.

16. Juan_Gomez

Posts: 11; Member since: Dec 12, 2011

The MP3 player was dead before that could happen.

18. iHateCrapple

Posts: 734; Member since: Feb 12, 2010

"The numbers said cheaper mp3 players would overtake the iPod but they never did." Proof?

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