Report: the HTC-made Sailfish and Marlin to drop the Nexus name, will debut a new Google brand

Report: the HTC-made Sailfish and Marlin to drop the Nexus name, will debut a new Google brand
According to a fresh report from Android Central, Google's upcoming phones will not be "Nexus" smartphones. Instead, the HTC Marlin and Sailfish are to debut a new brand name.

While this isn't the first rumor to claim that this year's Google phones will drop the Nexus name, this time we're given access to a bit more details. Before diving into the specifics, however, it should be mentioned that this information comes from unverified sources.

Allegedly, the upcoming HTC Marlin and HTC Sailfish will come with a range of unique software features and a modified UI on top of vanilla Android. That's a stark contrast compared to the pure vanilla Android experience that users came to expect from a Nexus device, which is allegedly why Google has decided to debut a new brand name.

In the past few weeks, we've seen a fair share of leaks revealing a new 'Nexus' launcher that features a different color scheme, button layout, and Settings app compared to vanilla Android 7.0 Nougat. Unfortunately, the extent of Google's Android customization that's in store for the two upcoming HTC-made phones is currently unknown, but rumors indicate that Google's ambition this year is to make its phones stand out from the crowd.

If this report is to be believed, the two upcoming phones will lack any HTC branding. At this point, however, the new brand name that the two upcoming phones will debut is still unknown at this point.

When Google launched the first Nexus phone, the HTC-made Nexus One, back in December 2009, that phone was the pure materialization of the vanilla Android experience, which is the skinned down Android version that Google puts at the disposal of Android manufacturers. In the years that have followed, Google has maintained this philosophy with its upcoming Nexus devices, although the company did gradually introduce a limited array of unique software features in the meantime.

At this point, it's unknown if the Nexus line-up will be put to pasture, but we're sure that a large number of loyalists are sincerely hoping this won't be the case.

The same report claims that the Android maker will also launch two Google-branded Android Wear smartwatches (allegedly codenamed Angelfish and Swordfish) later in the year, which falls in line well with an earlier AP report.

Needless to say, if all of this turns out to be accurate info, then the Android ecosystem is in for one of its biggest shake-ups in recent years. Is anyone excited?

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39 Comments

1. techlover2017

Posts: 65; Member since: Aug 22, 2016

Ya! A little bit existed.

13. trojan_horse

Posts: 5868; Member since: May 06, 2016

Nah! It's either Nexus or nothing.

2. Martineverest

Posts: 521; Member since: Oct 27, 2015

another brand dropped by google

10. Bm888

Posts: 517; Member since: Jul 06, 2015

though I like the nexus naming.. the name Google just fits well.. with the symbol G.. and everyone will recognize the brand easily.. also they should debut *Hallo Google... like Moto ^_^^_^

3. Martineverest

Posts: 521; Member since: Oct 27, 2015

2015 chromebook pixel ended today,nexus brand dropped etc.what is next???????.......allo and duo?

11. Pabliell

Posts: 186; Member since: Mar 22, 2016

Nope, Hangouts and Inbox.

20. Commentator

Posts: 3723; Member since: Aug 16, 2011

Gmail and Search.

4. XperiaFanZone

Posts: 2280; Member since: Sep 21, 2012

Not good. The nexus branding is badass. Still hoping it's back next year as well as the 5.7" screen

12. Finalflash

Posts: 4063; Member since: Jul 23, 2013

No this is a good move. There is nothing wrong with the Nexus brand but mainly technologically competent people know about it. A good strike by Google against their competition, mainly Apple. The nexus brand means nothing to the average consumer, but the Google brand will definitely get them to think twice.

14. kiko007

Posts: 7520; Member since: Feb 17, 2016

This. All of this........

17. trojan_horse

Posts: 5868; Member since: May 06, 2016

The Nexus brand is to Google as the Galaxy brand is to Samsung. Problem? So, the Nexus brand isn't insignificant, IMO.

25. XperiaFanZone

Posts: 2280; Member since: Sep 21, 2012

Even though it's called "Google Nexus"?

27. vincelongman

Posts: 5745; Member since: Feb 10, 2013

But it physically say "nexus", which your average consumer wouldnt know about Having the Google "G" physically on the phone is better for brand recognition among average consumers

28. XperiaFanZone

Posts: 2280; Member since: Sep 21, 2012

Then they should get rid of the physical branding and still keep the nexus name but hidden...if that's what they're doing,?

29. vincelongman

Posts: 5745; Member since: Feb 10, 2013

Who knows Maybe its still Nexus Just it has the Google "G" instead of "nexus"

35. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

That's what they did on the first three models (the One, S, and Galaxy Nexus).

34. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

The Nexus One, Nexus S, and Galaxy Nexus all had a large Google logo on their backsides. In fact it wasn't until the Nexus 4 that the actual Nexus logo appeared on them. So the 2010-2012 models have already had Google branding on them, and the 2013-2015 models had Nexus branding on them. It's already been done before.

5. Fona13A unregistered

More changes for the sake of change?

6. Podrick

Posts: 1285; Member since: Aug 19, 2015

I loved the Nexus name. FU Google!

7. kiko007

Posts: 7520; Member since: Feb 17, 2016

I like it. Google's branding holds much more weight than "Nexus". Every time someone asks me what phone I carry and I say Nexus, they ask " Who makes those?" and I can't blame them. I think this is the right measure on Google's part.

16. phonegeek2

Posts: 12; Member since: Oct 22, 2012

I completely agree with you. I was just thinking the same thing. Every time someone asks me what kind of phone I have (which happens a lot because everyone knows how advanced I am with computers, smartphones, and apps) I just windup saying "Oh, I have a Google Phone" because NO ONE understands that Nexus is Google's brand name. I think that if Google re-brands their own phones, it could be better. Of course, in the future, I'd buy the phone as well.

21. Scott93274

Posts: 6040; Member since: Aug 06, 2013

Yeah, but if I say I have a Google phone, it'll make me look like even more of a nerd! lol, though I have to agree with you regarding name recognition though. Typically the people I talk to are only away of iPhone and Galaxy phones. It's so sad.

24. Bankz

Posts: 2550; Member since: Apr 08, 2016

This.. Exactly this. I get asked every time I bring out my nexus 5. They're first impressed with the all black, simple looks and then they naturally ask "what phone is this? Then I get that akward moment and say "err, its its a nexus" *knowing what will happen next, and even before I finish, the person goes "WTF?? Who are they? Then I start to explain. Lol..

26. talon95

Posts: 1002; Member since: Jul 31, 2012

And asking who makes your Nexus isn't even a dumb question. HTC, Samsung, LG, Huawei, etc. It requires trust in Google but also in the manufacturer they pick to make it. I appreciate Google putting their own spin on stock Android. Why hold Google back from creating features, just to keep their stock platform easily skinned to the goals of their partners. Just as long as the new G-phone brand has dependable hardware every time.

33. Tondern

Posts: 164; Member since: Feb 23, 2015

If I can't get stock android on a Google phone, then how am I going to get it? What does stock Android even mean if they retire the Nexus line? Logically, stock Android will still be the OS that Google's own phones ship with, even if it's heavily polluted and filled to the brim with unneeded features - just like the modified experiences we see from Samsung and others.

37. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

Technically Google doesn't make them. They take whatever OEM's highend device of that year, change the design a bit, and put stock Android on it. The Nexus One and this year's Nexus phones were made by HTC, the Nexus S and Galaxy Nexus were done by Samsung, the Nexus 4, 5, and 5x were by LG, the Nexus 6 by Motorola, and the 6p by Huawei. Some even called the original Motorola Droid a Nexus (if not in name in spirit). But there isn't really a single OEM that makes Nexus phones (or tablets for that matter) it depends on the year. And as far as brand recognition, the first three Nexus phones didn't even have a Nexus logo on them, they had a big Google logo on the back. The Nexus Onehttp://cdn.arstechnica.net/wp-content/uploads/2010/01/nexus_4_lineup.jpg The Nexus Shttp://cdn.thedroidguy.com/wp-content/uploads/2015/11/nexuss-ig.jpg The Galaxy Nexushttp://cdn.mos.techradar.com/art/mobile_phones/Samsung/GalaxyNexus/Press/GalaxyNexus-Press-01-970-80.jpg And starting with the Nexus 4, they switched to the Nexus logohttp://www.lg.com/uk/images/lg-mobile-phones/e960/gallery/medium01-2.jpg So like I said, they originally went this route, then switched to the Nexus logo.

8. felisberto

Posts: 34; Member since: Feb 11, 2013

I"m glad Google understands that stock android is a failure.

15. libra89

Posts: 2310; Member since: Apr 15, 2016

??? I'm missing the connection to your statement and this article.

22. trojan_horse

Posts: 5868; Member since: May 06, 2016

He's just bashing stock Android.

23. roldefol

Posts: 4744; Member since: Jan 28, 2011

Stock Android was never meant for the mass market. The Nexus program was intended initially as a developer platform, and then starting with the Galaxy Nexus, a showpiece for the maturity of the OS. Nothing in Google's sales model could make it traditionally, widely successful. It has its niche following (us), and while I've seen a couple of print ads and banner ads, it's a drop in the bucket compared to what Apple and Samsung spend. And now that stock Android is mature and the improvements are iterative, they're looking to change things up. Kind of like they did with the Moto X back in 2013 - show the OEMs what kind of features Google wants to see from its partners in the future.

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