Report: smartphone users in the US and UK are most likely to be interested in a 5.3-inch handset

According to the latest report from market research firm Strategy Analytics, smartphone users across the US and UK are most likely to be interested in smartphones with a 5.3-inch screen.

In a survey conducted during the first half of 2015, smartphone users from the two countries were presented with multiple handset prototypes with varying display sizes. The prototype with a 5.3-inch screen was the most popular choice, followed by the 5-inch and the 5.5-inch one. 

This finding is quite interesting that there aren't too many smartphones out there with 5.3-inch screens. On the other hand, multiple phone makers launched handsets with 5.2-inch displays throughout 2015. Just some examples are the Google Nexus 5X, the Sony Xperia Z5, the HTC One M9+, the Huawei P8, and the Microsoft Lumia 950

The report also reveals that Android users are more inclined to opt for larger screen sizes compared to iPhone users. This doesn't come as a terrible surprise, as multiple reports indicated that the 5.5-inch iPhone Plus models are dwarfed in popularity by their 4.7-inch counterparts.

The report also highlights that most survey participants were inclined to choose a prototype with a larger screen than the one already in their pockets. However, most of these respondents were rather reserved when it comes to the increase in size.

If any further proof was needed to confirm that smartphone users are willing to sacrifice ultrathin designs in favor of extended battery life, this recent Strategy Analytics report might come in handy. In the survey, participants were more inclined to choose an 8mm-thick prototype than a slimmer 6mm model if they were told that the former lasts longer on a charge.

source: Strategy Analytics



1. paul24799

Posts: 2; Member since: Mar 22, 2011

I have to agree 5.2 or 5.3 is the ideal size with near 0 bezels and maybe a note style with pen

10. Hexa-core

Posts: 2131; Member since: Aug 11, 2015

Ha! 5.9 inches is my favorite screen size!

2. almostdone

Posts: 449; Member since: Sep 25, 2012

It's not surprising for Apple users to prefer the 4.7" model. The bezel Queen makes the 5.5" unbearably large.

16. Manyci

Posts: 116; Member since: Aug 03, 2015

You are right, but IMO that's not the only reason. I think, that many people want to buy an iPhone, because that's an iPhone and they want to show off. But they don't have too much money, so they buy the base 16GB 4.7" model, because that's the cheapest but they want an iPhone. At least in my country (Hungary, which isn't even around the poorest) this is the case. I even see a lot of people with brand new (eg.: they bought it now) 8GB 4Ss, because carriers sell them for almost nothing (compared to the other iPhones, not the same-category android phones) and wooow, that's an IPHONEEEE... So basicly I think the 'popularity' of the normal iPhone comes almost from the price.

3. hellbread

Posts: 309; Member since: Nov 21, 2014

5 - 5,2 with offscreen buttons, perfect for me. By the way, what is that phone it has 5,3 screen? :-)

4. michaelny2001

Posts: 345; Member since: Aug 01, 2012

i really love the LG G3 size if 5.5 with near 0 bezels. Right now i have the Note 4 and it's a great phone, but at times i do feel the size but then i play a game and i forget all about the large size. lol

7. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

I agree the Note 4 feels big even compared to the Note 5. The 5 is so compact, its like it has no bezels on the sides. Amazing how when the Note first appeared at 5.3", everyone thought it was too big and that Samsung was crazy. 4 models later and a survey says "it's the perfect size". So much for "no one will want to buy those hummer-sized phones".

5. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Which makes you wonder why Apple still wants to make a 4" model of their phone. A 4.7, with a 5.3 in the middle with the 5.5 or they should go 5.7 would be a nice combo. For Sammie, the 5.1 S is very close. I think they could add .2 in the mix. 4.7 is through smallest anyone should be making

12. gersont1000

Posts: 473; Member since: Mar 13, 2012

I guess because when it comes to phone size, not just screen, a 4" iPhone is like a 4.7" Android because of the ridiculous bezels.

6. alila2

Posts: 169; Member since: Nov 01, 2011

i think the bb priv have the perfect screen size ,specially with them curved edges.

8. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Bigger is better if done correctly. I think we've seen examples of big done wrong. Samsung's first 6.0 device was poorly done, the iPhone 6/6S Plus models and others. If 5" is now considered to be the new normal for phones, this means 6" or 6.5" monster phones could be around the corner. After a while we all going to be walking around with TV screens in our pockets.

9. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

5.2 With Thin Bezels Is My Ideal. But 5.5 With An 80+% Screen To Body Ratio Would Be Awesome.

11. Hexa-core

Posts: 2131; Member since: Aug 11, 2015

Huawei Ascend Mate 7 rocks a 6-inch with over 80% screen-to-body ratio!

13. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

This Site Says 78.03% And 6in Would Still Be To Big For Me Even At 80%

14. Hexa-core

Posts: 2131; Member since: Aug 11, 2015

6 inches too big? You a kid? Ha!

15. p51d007

Posts: 705; Member since: Nov 24, 2013

6.1" on my Mate2. 3rd "big screen" phone. Dell Streak 5 in 2010. When I got it, everyone had that TINY 3.5?" iphone screen laughed..what would you need a phone with a screen THAT big. It was funny when I got it, I couldn't use it without people wanting to see it. Then the Galaxy Note 1 a year later, kept that until 2014 when I got the Mate2 with a 6.1" screen. Prefer big screen phones and a big battery.

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