Report: Samsung smartphone sales to mark first year-on-year decline in 2015

Report: Samsung smartphone sales to mark first year-on-year decline in 2015
According to a recent report from market research firm TrendForce, 2015 will mark a slight drop in Samsung's smartphone shipments compared to the previous year. 

After continuous - even monstrous at some point - growth, it now looks like Samsung's smartphone business is about to shrink for the very first time, although only by a very small margin.

TrendForce estimates that Samsung will ship about 323.5 million smartphones in 2015, one percentage point down compared to the year before. Naturally, a single-percentage decline would be far from a disastrous performance from the company, but it is a sign that Samsung is struggling to maintain its grip over the global smartphone market. 

In their recent report, the market watchers from TrendForce reiterate a notion that has been often been proposed by various researchers: faced with ever increasing competition from China-based phone makers, Samsung is hurting in the low-end and mid-range segments of the market. However, if Samsung can limit its losses to a one-percent YoY decline, then the company's stockholders probably have nothing to worry about. 

Apple, on the other hand, has continued to enjoy shipment growth thanks to the great commercial performance of the iPhone 6 and iPhone 6s series. According to TrendForce, Apple will ship about 223.7 iPhones in 2015, a 16 percent growth compared to 2014.

The recent report also notes that Xiaomi will probably fall short of its goal of shipping 100 million units this year after failing to draw interest to its high-end Xiaomi Mi Note and Mi Note Pro models. Huawei, Xiaomi's main rival in China, is expected to pass this threshold and is estimated to ship about 110 million smartphones in 2015, a 40 percent year-over-year increase. If these estimates turn out to be accurate, Huawei will become the first Chinese smartphone maker to ship more than 100 million units in a single year.

Overall, the smartphone market expanded 9 percent in the second quarter. Trendforce says that this growth was mainly driven by early smartphone launches as smartphone makers raced to put as much time as possible between the launch of new handsets and Apple's release of the iPhone 6s series.

What do you guys make of these numbers? Impressed by Huawei's booming smartphone business?



1. SamsungPhanboy

Posts: 765; Member since: Mar 31, 2015

Not surprising. Took away micro SD and removable batteries with the emergence of Chinese manufacturers. Also, touchwiz is still lagging (literally) Still rooting for you though Samsung.

14. Jason2k13

Posts: 1469; Member since: Mar 28, 2013

Yeah because Samsung did really well with the S5 even though it had everything people wanted including waterproof? It all comes down to Chinese manufacturers going stronger and stronger every year in my opinion.

26. pwnarena

Posts: 1129; Member since: Feb 15, 2013

it's ugly. that took all of its selling points off.

54. Jason2k13

Posts: 1469; Member since: Mar 28, 2013

and apparently the S3 was ugly to?

18. Rafishant

Posts: 404; Member since: Oct 13, 2015

The problem is that they kept following Apple steps and went to entice Apple's fans instead of caring and listening to its fanbase.

38. Finalflash

Posts: 4063; Member since: Jul 23, 2013

But this is the best part, they learned this lesson the hard way and people are now experiencing better/different devices. This will kill make them fix their mistakes rather than shaft the customer harder like Apple does when they don't have to face the music.

21. QWERTYphone

Posts: 654; Member since: Sep 22, 2014

GOOD !!! I hope Samsung learns from their stupid mistakes of removing micro SD and removable batteries and going to a fragile glass construction and gives us all aluminum/steel S7 with both a micro SD and a removable battery.

33. Shocky unregistered

So "fragile" it outlasts the iPhone 6 and other phones without glass backs in drop tests, I'm fed up of these ignorant comments about "fragile glass". It's NOT fragile, yes it will break with enough force, but with the same or less force so will everything else on the market. There is no excuse to still be peddling this BS.

37. Ninetysix

Posts: 2965; Member since: Oct 08, 2012

My aluminum back doesn't shatter broseph. Dual sided glass is a big no no.

39. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Lol no that one bends.

41. Shocky unregistered

No, but the front glass will and it will shatter with less force on other devices. With the force required to shatter the glass on the Galaxy S6 the Phone 6 was a complete mess and wouldn't power on in some tests. There are loads of drop tests and actual information via a simple Google search, are you purposely ignoring them or are you an idiot?

42. Ninetysix

Posts: 2965; Member since: Oct 08, 2012

Bro...other companies already learned their lesson from dual sided glass devices. Glass shatters...get it through your thick head. Stop talking about the front glass.

43. Shocky unregistered

Just because devices from others shatter or crack easily doesn't mean anything, just means Samsung did a much better job than they did. Not all glass is the same, surely you know that? but of course you don't, because you're an idiot.

47. Ninetysix

Posts: 2965; Member since: Oct 08, 2012


48. Ninetysix

Posts: 2965; Member since: Oct 08, 2012

52. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Yes it is...they all break. You're so stupid.

53. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

iPhone did worse vs the S6 Edge. Glass breaks fool. Stop trying to make it seem the all glass design hurt sales. If Samsung has released the phone in Europe, that would have been 20-30M sales alone.

45. Canaan

Posts: 351; Member since: May 25, 2014

As the article states, their 1% drop has more to do with the rising popularity of Chinese phones not removable of SD card and removable battery. The company sells more in the low end and mid range, phones that do have those options and yet the Chinese vendors are putting a dent to their sales.

46. cdm283813

Posts: 424; Member since: Jan 10, 2015

The Chinese OEM's have basically watered down Android with cheap devices. It wouldn't had mattered if Samsung still had removable batteries and SD cards. Even the Nexus 6P looks to be a better value if you can afford the upfront cost.

49. j2001m

Posts: 3061; Member since: Apr 28, 2014

They will have sold less phones if they did not remove the lag by using ufs and did not make a better design than the iPhones

51. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Who else has ever shipped 300M phones in a year? OH...NO ONE...THAT's WHO. anyways what hurt them is not releasing the latest phone sin Europe. That would have easily been 20M or 30M sales. Which is a provable reason where you reason isnt only speculation.

2. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

If They Just Drop Their Staring Prices By $50 They Would Sell More And Still Make A Killing. Also Touch Up TW A Little More And Bring Back Sd Card. Or They Could Start Using 64gb As Their Base Model While Keeping The 32gb Starting Price.

11. Macready

Posts: 1830; Member since: Dec 08, 2014

Not really. Their operating profit is little over 10% while the average phone they sell (we're talking all >300 million phones here) is probably not over $500. Meaning, they'd have to more than double their sales to maintain the same profit margin of over 10% if they lowered all prices on average with $50. Good luck with that....

29. NFSHesham

Posts: 297; Member since: Feb 04, 2014

He talks about flagships and the higher midrange here not low midrange and low end But they still need to manufacture proper entry level device and stop this star/young /ace/Core crap and stop using very underpowered hardware for low ends

3. Cheezwiz

Posts: 500; Member since: Dec 29, 2014

China likes Chinese phones and Apple handsets. I've got to imagine that's a big part of this.

30. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

Nothing to do with patriotism if thats what you mean. If not then still read it. People are not stupid. Want top of the line phone with great price? Chinese OEM's got you covered. Want top of the line phone while being rich thats cool and show off? Apple got you covered. Samsung isnt the best OEM for mid range to low end. And people never have and never will consider a samsung phone as being cool for the rich people. Its like lexus trying to overtake BMW or Mercedes. Ye its a great car and sells but its just a glorified toyota and will always have that brand connection issue unlike the Germans.

40. Finalflash

Posts: 4063; Member since: Jul 23, 2013

All of that is BS especially the car analogy. Samsung lost ground in almost every territory and that's largely because they screwed their fans in the high end. Their mid range is also crap because it's half the specs and double the price of all competitors. They also look like s**t compared to the competition. Finally, no actual rich person buys an iPhone to show off. Poor people like iTrolls here do to feel rich while being poor.

4. zeeBomb

Posts: 2318; Member since: Aug 14, 2014

(Insert BobbyBusters Legendary quote here)


Posts: 65; Member since: May 26, 2015

Cheap Korean tech never makes money. Cheap Chinese one as well.

34. 99nights

Posts: 1152; Member since: Mar 10, 2015

Iphone parts come from china too

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