Report: OEMs expect weak Windows Phone 8 sales

Report: OEMs expect weak Windows Phone 8 sales
Despite all of the noise related to the launch of Windows Phone 8, a report in Digitimes says that the very manufacturers who are producing the handsets believe that sales of the devices are going to be weak. According to the report, demand for Windows Phone 8 models will be hampered by the time it takes consumers to learn the Windows Phone 8 platform along with the competition from the Apple iPhone and Android devices.

Nokia, which more than any other manufacturer relies heavily on the Windows Phone OS, said that it expects lower than usual holiday sales because of product transitions and the ramping-up of new devices. HTC, which will soon be launching the HTC 8X and HTC 8S, expects revenues in the fourth quarter to fall from 70 billion NT ($2.3 billion USD) to 60 billion NT ($2.1 billion USD) despite offering the two new phones.

The AT&T exclusive Nokia Lumia 920

The AT&T exclusive Nokia Lumia 920

Both Nokia and HTC are said to be using the initial demand for their Windows Phone 8 handsets in the U.S. to gauge how much demand there is for the OS. Nokia, HTC and Samsung will all have their new Windows Phone 8 devices available in the U.S. by next month. Curiously, the Nokia Lumia 920 and the Samsung ATIV S are launching this weekend in Europe which makes us wonder a bit about the Digitimes report. After all, how could the OEMs use U.S. reaction to the handset as a proxy for worldwide demand when the device is launching first in Europe?

Regardless, the Nokia Lumia 822 and the HTC 8X are expected to launch at Verizon by Thanksgiving for $49 and $199 respectively, with a signed two-year pact. On November 14th, T-Mobile will start to offer the HTC 8X for $149 and the Nokia Lumia 810 for $99. Some time next month, AT&T will launch the Nokia Lumia 920 on an exclusive basis, the Nokia Lumia 820 and the HTC Windows Phone 8X. Pricing is unknown. If you believe the report, the manufacturers are expecting a tepid response for the new models in the states.

source: Digitimes via BGR

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30 Comments

1. nobelset

Posts: 270; Member since: Oct 17, 2012

DAMN IT M$, WHY ARE YOU HELPING HTC, WHICH IS LIKE A HYBRID, MORE THAN NOKIA?

3. Commentator

Posts: 3722; Member since: Aug 16, 2011

Because HTC has been in business with MS for over a decade and produced the first Windows-powered cell phone ever.

4. wendygarett unregistered

windows phone 8x by HTC, has signatured by steve ballmer... Sad isn't it :(

7. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

What, no complaints about WP8 competition from RIM?

8. pookiewood

Posts: 631; Member since: Mar 05, 2012

They are helping Nokia as well. Forgetting the cash infusions? Ihope both Companies do well. I jsut want release dates already. WTF is the Hold up?!?!?!?!

13. sats.mine2k4

Posts: 208; Member since: Aug 10, 2012

Dude OEM's build windows phones only to not get sued by MS on their android handsets and perhaps for a 0.1% mobile population like you who r really interested in windows phones for god knows why... if you didn't know this get over it... Sent from my iphone 5...

17. snowgator

Posts: 3614; Member since: Jan 19, 2011

My IQ has dropped at least a point just from reading this post... -MS has worked out liscensing deals with Android manufacturers to NOT sue them. The only one there has been court cases with is Motorola. And Microsoft did not move to ban Moto products in the cases they have won. (By the way, Apple also worked out deals with MS.) -Windows Phones are hopping around 5% in the US. Not .1%. If you are going to slam the weak sales, do it accurately. If you didn't know this, we will all get over your posts....

22. nobelset

Posts: 270; Member since: Oct 17, 2012

Ohh, a proud iPhone 5 owner who claims to know alot more than me about mobile tech. I am flattered.

23. PhenomFaz

Posts: 1236; Member since: Sep 26, 2012

because its MS' ploy to buy out Nokia!

27. TROLL

Posts: 4851; Member since: Apr 13, 2012

WP8 is and was and will be a epic "FAIL" Even anyalsts are predicting the same! What a great news..,

2. ogy_dogy

Posts: 453; Member since: Jun 29, 2012

this is all fine and dandy, but where are lower end nokia wp8 devices, not every one needs pureview and dual core :/

21. nobelset

Posts: 270; Member since: Oct 17, 2012

Forgive me if the following has WP 7.8. Lumia 820, 822, 810, 510

25. -box-

Posts: 3991; Member since: Jan 04, 2012

Actually 820/810/822 get 8, but you are correct that the 510 is slated to have 7.8, as are the older versions. Nokia Lumia 900 is only $0.99 and Samsung Focus 2 is only $19.99 on contract with AT&T, and both will get 7.8. Does that work?

5. FoneAddict

Posts: 263; Member since: Jul 05, 2011

MS made a huge error by placing all their eggs with Microsoft. Nokia really need to start at looking at other platforms and that includes Android.

9. pookiewood

Posts: 631; Member since: Mar 05, 2012

"MS made a huge error by placing all their eggs with Microsoft." No they didn't. ;)

20. lubba

Posts: 1313; Member since: Jan 17, 2011

Placing your eggs on your own eggs. That's a good one! Don't need to look at Android. I think they're secretly investing in Meego.

26. -box-

Posts: 3991; Member since: Jan 04, 2012

...egg-ception? I see eggs with eggs with eggs...

6. avidb

Posts: 7; Member since: Oct 26, 2012

I hope they have strong sales. The way I see it, iOS and android are great, people mostly know and understand those OS. WP is new and is claiming to be more functional and alive. If that is the case, then I can see a lot more people moving over to WP as the word spreads out. All With a WP in the first year are just pioneers and testers, for lack of a better word. Then... We will see the true value that WP is/can bring to market. Apple is slowly losing ground. Google has too many critical issues. MSFT has the resources/potential to be at the top again. They can be whoever they want to be with this new introduction.

18. snowgator

Posts: 3614; Member since: Jan 19, 2011

It is also a point of hoping that Windows 8 sales on PC's/Tablets will help promote a great understanding and enthusiasm for WP 8. I am worried for Nokia. They need great- not good- sales.

10. PM8888

Posts: 10; Member since: Oct 24, 2012

How much money has MS already spent on advertising alone over the last 18 months? Well over $500 million and what do they have to show for it?

12. Pdubb

Posts: 249; Member since: Aug 08, 2011

If they have spent 500 million on advertising they need a refund!! I hardly see any MS commercials. They play a few right now but not like Apple or Samsung which seem to always be on in primetime.

11. Joshing4fun

Posts: 1244; Member since: Aug 13, 2010

Microsoft needs to make there OS seem fun and cool, not just functional. They can't play the phone market the same way they do the PC market.

14. mrcrangle

Posts: 10; Member since: Apr 12, 2011

They would be able to gague public demand more effectively if they actually released the damn devices...almost bored of waiting for some concrete news for the 920 in the UK. My enthusiasm for a WP8 device won't last forever...

15. Whodaboss

Posts: 176; Member since: Nov 18, 2011

I think your enthusiasm will only get stronger the closer your particular device is expected to go on sale. If you weren't sold on WP8 you would have already jump. Because there are many top Android and iOS devices are out there for the taking. And if you've waited this long another two weeks ain't nothing. From a fellow WP8 fan! I too wish the devices were already released. But patience is a virtue.

29. mrcrangle

Posts: 10; Member since: Apr 12, 2011

Wise words :) Having said that, frustration today trying to get my hands on the 920. It seems to be available only through extremely expensive 4G contracts through EE (no options for cheaper 3G contracts from Orange or T-Mo) and Phones 4U - who allegedly have exclusivity on the bright coloured Lumia 920s - only have white and black, with no word when the coloured phones will arrive in stock. Equally, despite what's been said elsewhere, no news on sim-free ones and its looks like again Phones 4U will have exclusivity on that and they'll be locked to EE even though they're sim-free. Looks to me like Nokia are doing their best to make it difficult to bag a Lumia 920 in the UK. No wonder they expect weak sales...boo!

16. haseebzahid

Posts: 1853; Member since: Feb 22, 2012

So it is only US related news

19. kotan24

Posts: 305; Member since: Oct 29, 2012

I am sorry and I know I am gonna get a lot of thumbs down but... I've said it before and I'll say it again Windows phone will fail!!! a year from now you will remember my words, even Blackberry 10 has more chances to survive than windows phone.

24. darac

Posts: 2156; Member since: Oct 17, 2011

Ahahahahahhaa..once again, told ya so.

28. GeekMovement unregistered

Windows Phone 8 needs to come to sprint!

30. cdgoin

Posts: 614; Member since: Jul 28, 2010

Opps.. looks like this article needs to be pulled.. its a bit out of date.

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