Report: Google Pixel XL is outselling the Nexus 6P but adoption is far behind Samsung Galaxy levels

Report: Google Pixel XL is outselling the Nexus 6P but adoption is far behind Samsung Galaxy levels
Google is pushing its new Pixel phones much harder compared to Nexus smartphones of the past, and it looks like the efforts are starting to show off. 

According to the latest report from mobile marketing firm Appboy, the Pixel XL is selling in higher numbers than the Nexus 6P did last year, and this despite supply limitations.

Appboy has analyzed data coming from over 100 million devices between 20-27 October and found that the Google Pixel XL represents a 0.020% share of the sample. The smaller Google Pixel stood at a slightly lower 0.016%. Small as these numbers may be, Appteligent says that the Nexus 6P needed two weeks to obtain a similar market share.

If there were more Google Pixel and Pixel XL units to go around, the numbers would have been even better. Supply shortages have plagued both Google and Verizon (the only carrier that sells the phone).

While Google's new Pixel phones are apparently selling better compared to last year's Nexus 5X and Nexus 6P, the same report shows the massive difference in popularity between Google's Pixel phones and Samsung's Galaxy S6 and Galaxy S7

While supply limitations have restricted sales, it's safe to say that Google still has a long way to go before it manages to match the Galaxy S series in terms of sales.

source: Appboy via 9to5Google



1. Bankz

Posts: 2550; Member since: Apr 08, 2016

Of course the pixels just came out barely 14 days ago and you compare it to the GS7 that has almost outlived its generation? Lol

4. vincelongman

Posts: 5724; Member since: Feb 10, 2013

Also Google has only officially released it in 5 countries And Google is having major stock issues too

5. Dr.Phil

Posts: 2451; Member since: Feb 14, 2011

The chart is comparing launch day versus one week out for both devices, so it doesn't matter that it's towards the end of life for the S7 because it's not comparing overall sales.

7. Dr.Phil

Posts: 2451; Member since: Feb 14, 2011

Although if you are comparing the fact that it's the 7th generation S device versus a first gen Pixel device, then you do have a point there. Although Google shot itself in the foot by not offering the Pixel on a variety of carriers.

9. Scott93274

Posts: 6040; Member since: Aug 06, 2013

It's still available to those on the various carriers, they just have to get the phone from a different source. If carriers want to use the phone as a promotion, then they still can, for example, look at what t-mobile is doing. And let's be honest, if there are going to only sell it directly through a single carrier, they did good by going with Verizon, that gives them the largest possible market state side.

10. Kelley71

Posts: 105; Member since: Nov 26, 2012

I don't necessarily think so. If the Pixel is being marketed as premium, it makes sense to promote it via premium carriers. Why it's just Verizon instead of Verizon + AT&T, I can't figure, but as a former Sprint customer, I totally understand excluding Sprint & T-Mobile--especially since you can still use either Pixel on their networks via Fi. Maybe the move is to subtly pressure AT&T to joining Fi.

14. Scott93274

Posts: 6040; Member since: Aug 06, 2013

If either AT&T or Verizon join Google Fi, it'll be a major win for the service and its users. Though admittedly, I'm seeing a lot of decent deals from individual carriers that I find enticing. I would like to see Fi evolve beyond its simple data plan to offer things like unlimited streaming of video, or music, or map apps. Features like those are what prompt people to switch between services and Google would be wise to incorporate them in some manner.

8. Scott93274

Posts: 6040; Member since: Aug 06, 2013

That is correct, though is it entirely fair to compare the two when one is a first generation and the other is seventh generation device? You can make the argument that the same can be said for the Nexus line, but the Nexus phones have never been marketed to the mainstream consumer, Google is trying to change that with the Pixel and thus far, it would appear that they're doing alright.

17. Dr.Phil

Posts: 2451; Member since: Feb 14, 2011

Well it definitely could be argued though that unlike Samsung with the S series where it built itself a name in the smartphone world, that Google doesn't have to necessarily build that image with consumers. We've associated Google with Nexus hardware for years, and there have been a few Nexus devices that were offered on one of the major carriers. The Nexus S was offered on Verizon. The Nexus 6 was offered on I believe multiple carriers including AT&T. In fact, I'm not quite sure why Google is touting the Pixel as the first Google-made phone considering the Nexus 6 by Motorola was made when Google owned the manufacturer. The Pixel is indeed the first Google branded device.

21. Scott93274

Posts: 6040; Member since: Aug 06, 2013

Actually, while Motorola was owned by Google, the hardware design was largely left up to the 2nd party company to do as they pleased, with very little input from the parent company. That being said, The Nexus 6 was released in October 2014, the same month/year that the Lenovo sale was finalized. So I don't think you could call the Nexus 6 a phone built by Google. As for every other Nexus phone, they weren't Google designed, they were designed by the OEMs, Google simply provided the OS.

27. Dr.Phil

Posts: 2451; Member since: Feb 14, 2011

Well the deal was finalized on October 30, 2014, the Nexus 6 was released on October 15, 2014. So you could still say it was technically owned by Google when they made the Nexus 6. And you could even say regardless of the Nexus 6, Motorola under ownership of Google made the Moto G the popular device it is today. And we all remember the logo "Motorola a Google company". I mean the Nexus 6 was basically an enlarged Moto X which was another phone made during the time period Google owned Motorola.

26. NarutoKage14

Posts: 1327; Member since: Aug 31, 2016

Note take into account as the article itself says that Google having no stock means you can't actually buy it. Of course sales will be much lower if they're not actually letting anybody buy it.

11. wando77

Posts: 1168; Member since: Aug 23, 2012

It is comparing 1st day sales to one week later for all devices

16. darkkjedii

Posts: 31310; Member since: Feb 05, 2011

If you had bothered to look at the chart, you'd have seen the time frame they're comparing. Simpleton.

2. nebula

Posts: 1009; Member since: Feb 20, 2015

Not surprised. Cost a cow and a half after all.

3. DeusExCellula

Posts: 1390; Member since: Oct 05, 2014

This is the first year of the Pixel. The Galaxy S line has been well established for a few years now. People knew what to expect when they got the S6 and S7: Excellence. The Pixel line is new. On paper it looks solid but until Pixel establishes a name for itself like the Galaxy S line, there is no way to compare launch week sales.

6. Doakie

Posts: 2478; Member since: May 06, 2009


12. Scott93274

Posts: 6040; Member since: Aug 06, 2013

I've gotten a lot of praise from many people for my Nexus 6P when they see the quality of the photos I take. That simple aspect alone is a major selling point for a lot of people. Google's claim that the Pixel has the best smartphone camera ever might very well sell a lot of devices and earn them a great reputation amongst consumers. I just think that their biggest problem is that their damn phone looks too much like the iPhone. They need to distinguish themselves from everyone else, it's what Samsung has done and it's paying off.

13. JunitoNH

Posts: 1946; Member since: Feb 15, 2012

Let me add, Google is not known to be a hardware OEM amongst the common consumer. Once people start to circulate the device, and people see in the wild, eventually it will catch on fire (no pun). However, this, is going to take time, for establishment and name recognition as a phone.

15. Scott93274

Posts: 6040; Member since: Aug 06, 2013

I would very much like to see this same report after the Galaxy S8 comes out. I'm curious if all this negative publicity with the Note series will impact the sale of the Galaxy line.

18. felisberto

Posts: 34; Member since: Feb 11, 2013

when Google will understand that vast majority of population don"t want stock stock android.

19. kiko007

Posts: 7506; Member since: Feb 17, 2016

When will "Android enthusiasts" realize the majority of people don't know or care what pseudo UI they're using. People don't actively avoid any flavor of Android........ they simply don't acknowledge it exists at all.

20. jellmoo

Posts: 2625; Member since: Oct 31, 2011

Thank you for the completely fabricated statistic.

23. WilliamRBR

Posts: 8; Member since: Mar 18, 2016

It's a good thing the Pixel doesn't use stock Android then.

24. Scott93274

Posts: 6040; Member since: Aug 06, 2013

No, people tend to lean towards brand recognition. I don't think your typical average Joe smartphone user gives two sh*ts about stock or custom Android GUI.

22. lmao2016

Posts: 84; Member since: Mar 17, 2016

Give the Pixel time I see it out doing other OEMs in due time it will take the top spot maybe not this year or next but eventually it will Win.

25. WilliamRBR

Posts: 8; Member since: Mar 18, 2016

We're comparing a phone in a brand new product line available on only one carrier and in only five countries against a phone in its 7th generation, available on every carrier under the sun in the vast majority of countries... Then we're making fun of the former for not living up to the latter. Sounds about right.

28. htcisthebest

Posts: 437; Member since: Nov 15, 2011

Drop the price of both phones by $100 and sales will increase.

29. hado86

Posts: 177; Member since: Oct 15, 2014

well in the US Verizon is the only carrier with installment plans. When the timed exclusive is over expect the pixel sales to go way up.

32. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

You can do installment plans right through Google as well. And it's the same price per month as it is on Verizon.

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