Report: Apple plans to release cheapest iPad ever in Q2 2018


In March 2017, Apple surprised many by introducing the rather affordable 9.7-inch iPad. Now, a report is claiming that Tim Cook & Co. are considering releasing a new model that will be even more inexpensive. 

According to sources of Digitimes, we might see a new 9.7-inch model break cover in the second quarter of 2018. The cheapest version of this iPad will be priced at about $259. If this turns out to be true, it would mean that the new model will have a starting price that's $70 cheaper than its current counterpart.

Needless to say, this information is unofficial and should be taken with a healthy dose of skepticism, but a lower price would certainly increase demand from budget-minded consumers. As you might know, the global tablet market has been in decline for the past few years, but Apple's new tablets managed to find success even in these circumstances. According to Cupertino's November earnings call, the company has seen double-digit growth in iPad sales for the last two quarters.

The sources mentioned in the report also predict that this new aggressive pricing would spur a new wave of competition between Apple and its main rivals in that sector - Samsung, Amazon, Huawei, and Lenovo.

source: DigiTimes

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30 Comments

1. daniyal_05

Posts: 93; Member since: Nov 15, 2017

After the low-demand of iphoneX, this is how they respond?

3. bucky

Posts: 3776; Member since: Sep 30, 2009

nice try.

5. kiko007

Posts: 7493; Member since: Feb 17, 2016

If low demand equals six million sales in two days, that must make Android flagship demand anemic. They (Android OEMs) can't even get six million out the door in a year, let alone two days lol.

8. aegislash

Posts: 1476; Member since: Jan 27, 2015

Don't even bother, Kiko. They'll just throw overall Android sales facts at you, completely missing the point that you're talking about individual OEMs.

16. kiko007

Posts: 7493; Member since: Feb 17, 2016

God, I hate that crap too. Like, of course the combined 400+ manufacturers sell more phones overall... there are LITERALLY hundreds of them!!!!

26. Xilam unregistered

.... and apple doesn’t sell to cheap market at all - doesn’t compete in it. Hey PA can you do a study where only $700+ devices are counted in the market share - see what the real money paying market share consisted of.

17. gamehead unregistered

Apple loss.

19. kiko007

Posts: 7493; Member since: Feb 17, 2016

...What?

32. Topcat488

Posts: 1415; Member since: Sep 29, 2012

Well aegislash, iPhone is the sole competitor (monopoly) in ios. Let all OEMs sell on ios, then nobody will completely miss Kiko's point! Could YOU imaging the chose ios customers would have, to choose which OEM running ios on. Nahhhh, I laugh at you, as you wait for 1 phone selection a year. O.o

20. Peacetoall unregistered

I remembered you responded to Maherk that you don't glorify apple sales figure but why are you doing it now liar

21. kiko007

Posts: 7493; Member since: Feb 17, 2016

I was responding to OP's nonsensical claim that the X wasn't selling well.

23. L0n3n1nja

Posts: 1549; Member since: Jul 12, 2016

Based on OEM Apple comes in 3rd for smart phone sales....and your claiming Samsung can't sell 6 million phones in a year. Lol

24. kiko007

Posts: 7493; Member since: Feb 17, 2016

Most Android OEMs are not Samsung lol. And even Samsung can't sell 6 million FLAGSHIP phones in two days.

27. Xilam unregistered

Samsungs flagship sales consists of like 23% of their sales. That means that people with money prefer iPhone. The rest of Samsung devices are pretty much given away for free to get contracts.

28. mootu

Posts: 1500; Member since: Mar 16, 2017

Proof please seeing as you like statistics so much. Please don't qoute some obscure analyst who is guessing as those are not official Apple numbers. And even if those figures are real (15 mil) then what happened to the 50 million pre orders that these same analysts were touting 6 weeks ago?.

10. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

Apple probably just decided to release an iPad mini that isn't overpriced, the mini 4 was really overpriced at launch for what it offered in comparison to the Air 2 and 6 months later when compared to the 9.7in iPad pro, hell even the 2017 9.7in ipad smh, seriously the iPad mini 4 is the worst iPad you can buy value wise. I'd like to see an appropriately priced mini for once but at $259 a 9.7in that is actually good will be nice.

2. baldilocks

Posts: 1494; Member since: Dec 14, 2008

Just call it the iPhone 9.7.

4. KingSam

Posts: 1425; Member since: Mar 13, 2016

If true ill finally get an iPad. iOS is better on iPads tbh. I call a mini size with an a9 or A10 because its Apple.

6. true1984

Posts: 864; Member since: May 23, 2012

i just got the ipad pro 10.5 and honestly its a great tablet, but i honestly cant stand iOS. the keyboard is terrible, multitasking is annoying as h*ll and i hate the fact that it doesnt have an app drawer. but its fast, responsive, the battery life is almost as good as my old xperia z4 tablet, the screen is beautiful and i love the true tone display.

14. cmdacos

Posts: 4105; Member since: Nov 01, 2016

I looked at a pro before deciding to go with a tab s3. Still have great performance without the limitations of iOS. No regrets here...

31. Leo_MC

Posts: 7204; Member since: Dec 02, 2011

What limitations?

30. Leo_MC

Posts: 7204; Member since: Dec 02, 2011

The keyboard is one of the best (way better than gboard), what's so annoying on running multiple apps at the same time?!, iOS is a big freaking app drawer.

11. bucknassty

Posts: 1325; Member since: Mar 24, 2017

I may be with you on this one... android tablets have been meh... and apple has been killing it in the chip game tablets are fun and ipad hits it on the mark.

7. kennybenny

Posts: 212; Member since: Apr 10, 2017

If this is true, I would buy one to replace my iPad mini 2. Love my iPad mini but wish it was bigger.

9. drifter77

Posts: 400; Member since: Jun 12, 2015

I find my Mini 2 more handy than my old iPad 2.. but more screen is always welcomed.

12. darkkjedii

Posts: 30966; Member since: Feb 05, 2011

Pretty cool price, iPads kill the tablet game bug time. I wish the iPhone had more iPad features.

22. HansP

Posts: 542; Member since: Oct 16, 2011

A functional autocorrect would be a good first step...

15. Sania

Posts: 97; Member since: Nov 04, 2017

Great news, As long as they keep the “retina” display and speedy chip under the hood

18. gamehead unregistered

Any world on the mini?

29. Zylam

Posts: 1813; Member since: Oct 20, 2010

Yea same, i really want a new Mini.

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