Report: Apple plans to release cheapest iPad ever in Q2 2018


In March 2017, Apple surprised many by introducing the rather affordable 9.7-inch iPad. Now, a report is claiming that Tim Cook & Co. are considering releasing a new model that will be even more inexpensive. 

According to sources of Digitimes, we might see a new 9.7-inch model break cover in the second quarter of 2018. The cheapest version of this iPad will be priced at about $259. If this turns out to be true, it would mean that the new model will have a starting price that's $70 cheaper than its current counterpart.

Needless to say, this information is unofficial and should be taken with a healthy dose of skepticism, but a lower price would certainly increase demand from budget-minded consumers. As you might know, the global tablet market has been in decline for the past few years, but Apple's new tablets managed to find success even in these circumstances. According to Cupertino's November earnings call, the company has seen double-digit growth in iPad sales for the last two quarters.

The sources mentioned in the report also predict that this new aggressive pricing would spur a new wave of competition between Apple and its main rivals in that sector - Samsung, Amazon, Huawei, and Lenovo.

source: DigiTimes

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