RIM creates "The Bold Team", a cartoon quartet that tells everyone to be Bold

RIM creates
This New Year's Day, RIM asked people to send tweets to #BeBold discussing how they plan on being bold in 2012. From those responses, the company has created "The Bold Team", a quartet of cartoon characters with ordinary, everyday "powers". For example, there is GoGo Girl. She is the Achiever who saves the day with a brilliant strategy. According to her profile, she is clever, resourceful and a bit random. Next is Max Stone, the Adventurer. Max is tough, proud, wild and will face any challenge. Justin Steele is the Advocate and is Outgoing and kind. He is willing to stick up for his friends and uses Social Feeds in his spare time. Finally, there is Trudy Foreal, the Authentic. Trudy is described as being inquisitive and charming.

The idea here is that RIM users fit into one of the four categories. According to RIM, 31% of those who tweeted are Achievers, 27% are Adventurers,  24% are Advocates and 18% ate Authentic. Is this the type of marketing that is going to save the Canadian based manufacturer? Or is this another misguided attempt from RIM with the company focusing on the wrong thing. Will "The Bold Team" help save BlackBerry or is it going to require a fantastic OS in BlackBerry 10?

source: MobileSyrup



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14 Comments

1. kindabring

Posts: 4; Member since: Jan 26, 2012

hahhaha...nice

2. remixfa

Posts: 14605; Member since: Dec 19, 2008

wow.. umm.. at least they are appealing to the under 40 crowd... i think? reminds me of Super Why! lol

3. Orbitman

Posts: 110; Member since: Oct 09, 2011

haha! that's exactly what I was thinking!

6. ageffner

Posts: 18; Member since: Jan 27, 2009

Maybe they can get Alphabet pig to help spell "Q.N.X D.E.L.A.Y.E.D till 2013".

4. orielwindow

Posts: 109; Member since: Sep 23, 2010

Pathetic.

5. Bluesky02

Posts: 1439; Member since: Dec 05, 2011

RIM is targeting kids this time?

7. Jdub0323

Posts: 9; Member since: Jan 12, 2012

I agree that marketing is going to be needed to get them back in the game...but maybe they should focus on a product to market first. If they get a product worth marketing they are halfway there!

8. droidguy2323

Posts: 55; Member since: Sep 23, 2011

They need justin bieber, Rick Ross, lil wayne, and taylor swift to promote their. They gotta be more urban.

9. ilia1986 unregistered

Dear RIM. If you haven't noticed until now - there is a thermo-nuclear war going on between Apple\iOS and Google\Android. There is no place for little cute cartoony characters which look like something out of Nickelodeon. This is serious business because whoever wins this war - will decide how our mobile phones are going to look like afterwards. Sincerely yours A spy on Apple's side on behalf of Android.

10. protozeloz

Posts: 5396; Member since: Sep 16, 2010

at least is not like windows phoamy

11. cornerofthemoon

Posts: 620; Member since: Apr 20, 2010

Perhaps they should have had a 5th character, "White Unicorn Man" who represents RIM's next operating system.

12. kshell1

Posts: 1143; Member since: Oct 05, 2011

in the impression that it will never see the light of day xD

13. Rayzin

Posts: 83; Member since: Oct 27, 2011

I cannot think of a worse direction they could have gone... I can't help but laugh!

14. Bigbluetundra

Posts: 45; Member since: Nov 03, 2011

So, when they read the employee comment card for how to fix RIM that said 'Hire a Superhero', they took it literally?

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