RIM creates "The Bold Team", a cartoon quartet that tells everyone to be Bold
posted by Alan F. / Jan 30, 2012, 9:58 PM
The idea here is that RIM users fit into one of the four categories. According to RIM, 31% of those who tweeted are Achievers, 27% are Adventurers, 24% are Advocates and 18% ate Authentic. Is this the type of marketing that is going to save the Canadian based manufacturer? Or is this another misguided attempt from RIM with the company focusing on the wrong thing. Will "The Bold Team" help save BlackBerry or is it going to require a fantastic OS in BlackBerry 10?
Posts: 14605; Member since: Dec 19, 2008
wow.. umm.. at least they are appealing to the under 40 crowd... i think? reminds me of Super Why! lol
posted on Jan 30, 2012, 10:09 PM 2
Dear RIM. If you haven't noticed until now - there is a thermo-nuclear war going on between Apple\iOS and Google\Android. There is no place for little cute cartoony characters which look like something out of Nickelodeon. This is serious business because whoever wins this war - will decide how our mobile phones are going to look like afterwards. Sincerely yours A spy on Apple's side on behalf of Android.
posted on Jan 31, 2012, 1:51 AM 5
Posts: 620; Member since: Apr 20, 2010
Perhaps they should have had a 5th character, "White Unicorn Man" who represents RIM's next operating system.
posted on Jan 31, 2012, 9:14 AM 0
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