RIM creates "The Bold Team", a cartoon quartet that tells everyone to be Bold
The idea here is that RIM users fit into one of the four categories. According to RIM, 31% of those who tweeted are Achievers, 27% are Adventurers, 24% are Advocates and 18% ate Authentic. Is this the type of marketing that is going to save the Canadian based manufacturer? Or is this another misguided attempt from RIM with the company focusing on the wrong thing. Will "The Bold Team" help save BlackBerry or is it going to require a fantastic OS in BlackBerry 10?
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posted on Jan 31, 2012, 9:14 AM 0
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posted on Jan 30, 2012, 10:09 PM 2
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