RIM CEO Thorsten Heins has a whole team examining iOS and Android devices
posted by Nick T. / Jan 27, 2012, 4:22 AM
CrackBerry:Of course, RIM will be facing strong competition along the way, the toughest rivals being iOS and Android. However, the Canadian tech company's newly appointed CEO is more than willing to familiarize himself with the competition's offerings, the main reason for that being knowing how would a BlackBerry fare against them. Here is what Heins stated in regards to himself trying out iOS and Android devices during a recent interview with
Currently, RIM holds about 16.6 percent of the U.S. smartphone market, trailing behind Android with 46.9 percent and iOS with 28.7 percent. And while BlackBerry handsets are still common among enterprises, they have seriously lost their appeal among consumers. Knowing what RIM has been missing on would definitely be of help towards reinventing its identity with its BlackBerry 10 devices, thus recapturing some of that lost ground. Perhaps, that was a point that the company's former duo of co-CEOs were not willing to acknowledge?
Posts: 480; Member since: Aug 20, 2011
good. but.....................................just catching up to competition wont work, i guess. You need to leap....
posted on Jan 27, 2012, 4:41 AM 8
Posts: 438; Member since: Feb 19, 2010
Um... Thorsten is basing his market research on his two kids, not what 75.6% of the user base is enjoying about the two lead os. What a dumb ass
posted on Jan 27, 2012, 7:09 AM 0
Although I'm not the source of your thumbs down, I do think it would be a major step if RIM got to the level of Android and iOS. Of course that won't save them, but if RIM can get on their level, they'd be able to debut some awesome devices. Passing them...I'm not sure that's going to happen.
posted on Jan 27, 2012, 7:25 AM 2
Posts: 13; Member since: Nov 24, 2011
I think Blackberry is good for the fashion and business people those who have trow money,
posted on Jan 27, 2012, 4:56 AM 0
Posts: 467; Member since: May 25, 2011
Clearly based on the technology they are putting in the BB they must be examining the iPhone 3G and G1 as what to compete against. I mean really its 2012 and they still do not have a dual core processor phone or a decent camera.
posted on Jan 27, 2012, 5:50 AM 0
Blackberry is has a class of its own. Blackberry does't need dual core neither does iphone nor windows phone its just because websites(not only phonearena) like these that tell you in thier reviews and articles that the hardware is outdated. What do you wanna do on a dual core when your single core gives you the same performance as dual core. Examples would be whether you like it or not single core processor windows phone/iphone is much smoother than android's dual core its all about the software(which fools like you don't want) not the hardware(which show off people like you guys want)
posted on Jan 27, 2012, 6:41 AM 3
Posts: 902; Member since: Sep 29, 2011
I think this may be a problem because if a whole team is working on the competition and figuring out what makes them popular, then where is the vision for blackberry from the CEO? If this was done before, blackberry would not be in the current position its in ( at least with general public perception about their devices).
posted on Jan 27, 2012, 9:03 AM 2
Posts: 3621; Member since: Jan 19, 2011
I kinda agree. Isn't Blackberry's entire problem that they are running in place? Why not examine your position, and work from your strengths, but see where you want your products to be? Maybe we just need to give this guy a chance. RIM still has a lot of loyal customers and a ton of cash reserves.
posted on Jan 27, 2012, 9:17 AM 0
Posts: 2478; Member since: May 06, 2009
I'm sorta blown away by the backlash in comments. I think too many companies trudge along not knowing the environment they're competing in. Having full teams who analyse the competition is a great idea. I wish more companies focused on the things that makes their competitors great, took those ideas and combined them then tried to improve on them. Any company who does that is bound for success.
posted on Jan 27, 2012, 10:01 AM 0
Posts: 17; Member since: Nov 16, 2011
Blackberry Didn’t lose any market , All Andorid and iOS user are coming from future phone. Because Future phone was holding major portion of phone market before iOS and android came they all move to Andorid or iOS. Android and iOS user feel that their device is awesome because they didn’t use blackberry (or Smartphone ) in past. A kid get a toy that he never use before….. Its Awesome Dad…!!!
posted on Jan 27, 2012, 10:09 AM 2
Posts: 134; Member since: Oct 18, 2007
From another article on him: "Just take a look where the Android OEMs are," he said, saying that there's "no room for differentiation" because all of the Android devices are the same." Interesting perspective coming from the CEO of a company whose devices all look the same, personally dropped the companies stock 13% with his introduction video and whose 2012 road map look like their 2011 (and probably even their 2010) road maps.
posted on Jan 27, 2012, 11:34 AM 0
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