RIM CEO Thorsten Heins has a whole team examining iOS and Android devices

RIM CEO Thorsten Heins has a whole team examining iOS and Android devices
Those of you who have been following the news closely probably know that Thorsten Heins is now leading the company in distress that RIM currently is. He will be the one responsible for bringing RIM back on its feet after a very disappointing in terms of financials 2011. And to accomplish that feat, the proper execution of the PlayBook 2.0 platform, as well as the timely introduction of BlackBerry 10 smartphones, will be of utmost importance.

Of course, RIM will be facing strong competition along the way, the toughest rivals being iOS and Android. However, the Canadian tech company's newly appointed CEO is more than willing to familiarize himself with the competition's offerings, the main reason for that being knowing how would a BlackBerry fare against them. Here is what Heins stated in regards to himself trying out iOS and Android devices during a recent interview with CrackBerry:


Currently, RIM holds about 16.6 percent of the U.S. smartphone market, trailing behind Android with 46.9 percent and iOS with 28.7 percent. And while BlackBerry handsets are still common among enterprises, they have seriously lost their appeal among consumers. Knowing what RIM has been missing on would definitely be of help towards reinventing its identity with its BlackBerry 10 devices, thus recapturing some of that lost ground. Perhaps, that was a point that the company's former duo of co-CEOs were not willing to acknowledge? 

source: CrackBerry

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21 Comments

1. drahmad

Posts: 480; Member since: Aug 20, 2011

good. but.....................................just catching up to competition wont work, i guess. You need to leap....

6. protozeloz

Posts: 5396; Member since: Sep 16, 2010

Why you got thumbs Down? what you say its true being as good ad the competition is not helping wp and I don't think rim has that much money to burn

10. PimpStrong

Posts: 310; Member since: Jul 25, 2011

I can't see the thumbs down either. I agree.

11. messiah

Posts: 438; Member since: Feb 19, 2010

Um... Thorsten is basing his market research on his two kids, not what 75.6% of the user base is enjoying about the two lead os. What a dumb ass

18. digicon

Posts: 121; Member since: Aug 11, 2011

Ok . Where do you work ? . . McDonalds I suppose . . .

21. XiphiasGladius

Posts: 813; Member since: Aug 21, 2011

Because kids can tinker any device that they can hold better than any adults. I know you know that fact right. . .

12. JeffdaBeat unregistered

Although I'm not the source of your thumbs down, I do think it would be a major step if RIM got to the level of Android and iOS. Of course that won't save them, but if RIM can get on their level, they'd be able to debut some awesome devices. Passing them...I'm not sure that's going to happen.

13. TKFox007

Posts: 303; Member since: Nov 02, 2010

They need a quantum leap is what they need

2. drahmad

Posts: 480; Member since: Aug 20, 2011

OR make me RIM CEO :-D

3. InternetsTroll

Posts: 38; Member since: Jan 26, 2012

and then, patent wars.

4. rashod

Posts: 13; Member since: Nov 24, 2011

I think Blackberry is good for the fashion and business people those who have trow money,

7. protozeloz

Posts: 5396; Member since: Sep 16, 2010

Ha! Most BB cost around the same or less than most its android competition

5. bigdawg23

Posts: 467; Member since: May 25, 2011

Clearly based on the technology they are putting in the BB they must be examining the iPhone 3G and G1 as what to compete against. I mean really its 2012 and they still do not have a dual core processor phone or a decent camera.

8. Jericho unregistered

Blackberry is has a class of its own. Blackberry does't need dual core neither does iphone nor windows phone its just because websites(not only phonearena) like these that tell you in thier reviews and articles that the hardware is outdated. What do you wanna do on a dual core when your single core gives you the same performance as dual core. Examples would be whether you like it or not single core processor windows phone/iphone is much smoother than android's dual core its all about the software(which fools like you don't want) not the hardware(which show off people like you guys want)

9. PimpStrong

Posts: 310; Member since: Jul 25, 2011

"What MAKES them so POPULAR!?!?"

14. speckledapple

Posts: 902; Member since: Sep 29, 2011

I think this may be a problem because if a whole team is working on the competition and figuring out what makes them popular, then where is the vision for blackberry from the CEO? If this was done before, blackberry would not be in the current position its in ( at least with general public perception about their devices).

15. snowgator

Posts: 3621; Member since: Jan 19, 2011

I kinda agree. Isn't Blackberry's entire problem that they are running in place? Why not examine your position, and work from your strengths, but see where you want your products to be? Maybe we just need to give this guy a chance. RIM still has a lot of loyal customers and a ton of cash reserves.

16. Doakie

Posts: 2478; Member since: May 06, 2009

I'm sorta blown away by the backlash in comments. I think too many companies trudge along not knowing the environment they're competing in. Having full teams who analyse the competition is a great idea. I wish more companies focused on the things that makes their competitors great, took those ideas and combined them then tried to improve on them. Any company who does that is bound for success.

17. toystore

Posts: 17; Member since: Nov 16, 2011

Blackberry Didn’t lose any market , All Andorid and iOS user are coming from future phone. Because Future phone was holding major portion of phone market before iOS and android came they all move to Andorid or iOS. Android and iOS user feel that their device is awesome because they didn’t use blackberry (or Smartphone ) in past. A kid get a toy that he never use before….. Its Awesome Dad…!!!

19. tluv00

Posts: 134; Member since: Oct 18, 2007

From another article on him: "Just take a look where the Android OEMs are," he said, saying that there's "no room for differentiation" because all of the Android devices are the same." Interesting perspective coming from the CEO of a company whose devices all look the same, personally dropped the companies stock 13% with his introduction video and whose 2012 road map look like their 2011 (and probably even their 2010) road maps.

20. downphoenix

Posts: 3165; Member since: Jun 19, 2010

Im feeling good about the new CEO, this type of change is just what is needed, I will definitely consider BB10 for my next device, depending on how it turns out.

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