x PhoneArena is hiring! Reviewer in the USA

RIM CEO Heins says RIM better off with BlackBerry 10 delay

Posted: , posted by Alan F.

Tags :

RIM CEO Heins says RIM better off with BlackBerry 10 delay
Smartphone fans applauded what they saw of BB10
For RIM CEO Thorsten Heins, denial isn't just a river in Egypt. Yesterday we told you how the executive said that there was nothing wrong with RIM. Of course, thousands of investors who have taken the stock from $140 to single digits over the last 5 years might think otherwise. And Mr. Heins continued his apparent disconnect with reality by saying that the delay of BlackBerry 10 OS is a good thing for RIM.

The executive based this on the thought that had RIM launched the pair of BlackBerry 10 handsets in the fourth quarter, it would have had to compete with other handsets brought out during the holiday season. According to RIM's top executive, It's a time when flagship devices are battling with each other to be seen. "Carriers really do strong launches in the first quarter," he said. Talking to Canadian Broadcasting, Heins said that carriers want a viable third option after iOS and Android, and he says there is no reason why BlackBerry can't be this third option. Hmmm. It would seem that a little company named Microsoft might want to have a say in the matter.

The BlackBerry 10 virtual QWERTY
The question is whether RIM can even survive long enough to be around for Q1 launch. That is what is on the mind of S&P equity analyst James Moorman, who says he is concerned about "device demand" before the launch of BB10. While RIM will have nothing new to rollout for the remainder of the year as it girds its loins toward the release of BlackBerry 10, globally the company is doing much better than in North America. In emerging markets, entry level BlackBerry models remain popular and gives the company the opportunity to update users to BlackBerry 7 devices.  Heins believes BlackBerry 7 is just as competitive as the other top platforms in the market.

RIM's CEO talked about RIM's loyal customer base, its 80 million subscribers, and the two new BlackBerry 10 handsets coming out, one with a physical QWERTY keyboard. But the executive did say that RIM has had to concentrate on touchscreen devices with virtual keyboards for the new OS because growth of handsets with physical QWERTY keyboards has flattened out. Returning to BlackBerry 10, Heins says that RIM will be using ads to help show the public what the QNX based OS can do. He took a shot at RIM's challenger for the third spot in the OS Wars by calling Windows Phone "confusing" because of the different versions of the software. 

source: CNET

22 Comments
  • Options
    Close





Want to comment? Please login or register.

Latest stories